How can an enterprise software company in a category with little differentiation drive audience engagement.
Strategy
A B2B enterprise software company company that provides cloud computing technology to CTOs and IT leaders was seeking to drive brand awareness and audience engagement. In addition the client had strict CTR goals in mind.
To reach this goal, we utilized B2B data segments from LinkedIn and Dunn and Bradstreet and behavioral data segments. To reach repeat website visitors we layered CRM and search data.
Results
0.44% CTR*
50% spend increase
throughout campaign due to positive CTR
*exceeded CTR goals by over 210%