From Awareness to Action: Casino Hotel’s Full-Funnel Strategy Delivers 650+ Bookings

Objective

Over a seven-month campaign, a casino hotel aimed to boost bookings and revenue for its New York location.

Target Audience & Markets The campaign aimed to target adults interested in luxury travel, focusing on key U.S. markets such as Miami, Tampa, Los Angeles, and Chicago, along with prominent international destinations like Toronto, Paris, São Paulo, and Sydney.

Strategy

The hotel used display ads with behavioral, traveler, search, and site retargeting data to attract new prospects and drive bookings for future visits to New York.

Results

The comprehensive full-funnel strategy empowered the hotel to secure an impressive

The most impactful tactic was site retargeting, which effectively re-engaged users who visited the website but hadn’t completed a booking. This precision targeting kept the hotel top of mind and drove significant conversions. Complementing this success, the behavioral data strategy identified high-potential new prospects, broadening the hotel’s reach and fueling incremental revenue growth. Desktop bookings outperformed mobile and tablet, highlighting the need to optimize desktop experiences for conversions.

This strategic approach seamlessly combined retargeting, prospecting, and platform-specific insights to achieve substantial results.