Digital Out of Home (DOOH)

Reach consumers
on the go with
DOOH advertising.

Digital out of home (DOOH) allows you to create campaign that combine the traditional appeal of out-of-home placements with all the innovative capabilities of digital media.

Get their attention outdoors

DOOH’s vivid displays and creative potential enable advertisers to capture the attention of on-the-go audiences like never before. The result? A significant boost in visual appeal and recall.

Enjoy unparalleled flexibility

Unlike traditional out-of-home media, DOOH provides advertisers with maximum flexibility. Campaigns can be quickly modified, paused, or redirected based on performance, external events, or changes in strategy.

Engage audiences in their environments with relevance and enormous visual impact.

Gain incremental
reach

Maximize your brand’s exposure by incorporating DOOH into your media plan, engaging consumers outdoors, throughout their day.

Contextual
relevance

Deliver messaging that accounts for your audience’s location and what they might be doing at a specific moment for improved relevance and personalization.

Measurement
and analytics

Track your campaign’s performance with foot traffic data, purchase analyses, and brand surveys.

Diverse formats for diverse needs.

Discover the many ways in which you can meet your customers wherever they are. Learn about additional locations for digital out-of-home placements.

Billboards

Reach your audiences in heavily trafficked locations like expressways, major highways, city streets, and service centers.

Transit

Transit screens are at the heart of metropolitan hubs. Fill gaps in OOH coverage at bus shelters, train stations, and at street level.

Airports

Airport screens in terminals, baggage claims, and near amenities reach frequent travelers in America’s busiest airports.

Reach your audiences across all their favorite channels.

Display, Native, & Video

Paid Social

Paid Search

Retail Media

Advanced TV

Advanced Audio

Advanced Gaming

Do more with Digilant.

When faced with tough challenges, we optimize your resources to help you reach your goals.

Research
& strategy

Uncover valuable audience intelligence, prior to campaign launch, to maximize media investments.

Media planning
& buying

Execute a winning omnichannel strategy, carefully curated to suit your market, audiences, and campaign objectives.

Analytics
& intelligence

Easily uncover campaign insights with easy-to-read reports and our team of analysts.

Data
onboarding

Leverage your first-party data for precision targeting and enhanced customer experiences.

Meet some of the experts
behind Digilant.

Otniel Calderon

Manager, Sales Engineering

Jake Slattery

Manager, Sales Engineering

Frequently asked questions

You’ve got questions? We have answers.

How is content managed and updated in DOOH campaigns?

In Digital Out-Of-Home (DOOH) campaigns, content is managed and updated using sophisticated Content Management Systems (CMS). These systems allow for real-time updates and scheduling, ensuring that ads are timely and relevant. Advertisers can dynamically change content based on various triggers such as time of day, weather, or specific audience demographics.

Can DOOH be integrated with other digital advertising channels for cross-channel campaigns?

Yes, DOOH can be seamlessly integrated with other digital advertising channels. This integration allows for a cohesive cross-channel campaign, ensuring consistent messaging and greater reach. For example, a DOOH campaign can complement online efforts by reinforcing the same message through targeted mobile ads or social media, creating a unified brand experience.

How quickly can DOOH campaigns be deployed and adjusted?

DOOH campaigns can be deployed and adjusted very quickly, often within hours. Digital screens and advanced CMS enable advertisers to launch and modify campaigns in real-time. This agility allows for timely responses to market changes, current events, or specific campaign performance data, ensuring maximum effectiveness and relevance.

Discover how we can help
your business grow.

Let’s chat

Reach consumers on the go with DOOH advertising.