Non-Profit
Non-Profit Organization Surpasses Goals: +12% Giving Tuesday Lift & +50% Donation Growth
Challange
A globally recognized non-profit organization needed to drive donation growth at scale while staying efficient during peak moments like Giving Tuesday and year-end. The challenge was reaching high-value donor audiences, 65+, affluent, education-focused, and converting them across a fragmented, non-linear journey.
The main goals were:
- Balance awareness and conversion across channels
- Engage high-value donors, not just volume
- Maximize performance during peak donation windows
Strategy
We executed a full-funnel omnichannel approach, aligning each channel to its role in the donor journey.
Key execution tactics focused on efficiency and timing:
- Site retargeting + lookalike audiences to improve performance
- Phased ramp-up into Giving Tuesday and year-end
- Donor-first creative (urgency + impact messaging)
- Real-time optimization to maximize results
This ensured channels worked together to expand reach, reinforce messaging, and convert demand across the funnel.
Results
Peak performance exceeded expectations:
Each channel played a distinct role in driving impact:
A balanced omnichannel approach drove greater demand, broader reach, and more efficient, higher-value donations.