Seamless Shopping, Stronger Sales: A Pet Brand’s Path to Market Growth.

Objective

A top pet brand sought to increase cat litter sales, grow market share, and position themselves as the go-to choice for pet owners within a six-month campaign window.

Target Audience & Markets

The campaign targeted cat owners who regularly purchase litter, shop at retailers like Target, Chewy, and PetSmart, and identify as perfectionists, valuing a clean, well-organized home environment in the United States.

Strategy

To meet their objectives, the brand implemented a multi-channel digital approach blending Connected TV (CTV) and display ads.

Innovative Display Ads

• Featured a “Click-to-Cart” creative unit, enabling users to instantly add featured products to their preferred retailer’s online cart.
• The unit was fully customizable, allowing the brand to highlight specific product assortments and aggregate multiple retailer options into a single, streamlined landing page.

Targeting Approach

• Leveraged behavioral and purchase data to identify high-intent cat owners.
• Used contextual targeting to reach consumers at key decision-making moments by placing ads alongside cat-focused and complementary content.
• Deployed site retargeting to maintain brand visibility and reinforce consideration throughout the purchase journey.

Results

The campaign delivered strong engagement and measurable sales-driving actions, exceeding expectations for a first activation.

Future Optimization

Based on success, the brand will continue with the “Click-to-Cart” unit in future campaigns.

Plans include expanding retail coverage, with a significant investment in Walmart DSP in the following year.

Through smart audience targeting and a seamless shopping experience, the pet brand successfully drove sales, strengthened its position in the market, and created a scalable strategy to build upon in future campaigns.