Retail

Footwear Giant Generates $8M+ in Sales, Maximizing ROI with $1.35 Cost Per Visit in 3 Months

Objective

The footwear brand aimed to significantly increase in-store traffic during the holiday season by achieving a highly efficient Cost Per Store Visit, while also driving measurable behavioral lift and strengthening consumer confidence in the brand.

Target Audience & Markets

The footwear brand aimed to engage a diverse and high-intent audience within a 15-mile radius of each store location, focusing on:

Women: Wellness-focused individuals, BIPOC consumers, on-the-go users, sports enthusiasts, parents, competitive conquesting, and holiday shoppers.
Men: BIPOC consumers, on-the-go users, sports enthusiasts, parents, competitive conquesting, and holiday shoppers.

Strategy

To maximize in-store traffic during the holiday season, we implemented a highly engaging, data-driven strategy leveraging online video, dynamic display, and high-impact ad formats. By utilizing transactional data, we identified and targeted relevant audiences based on their purchase behavior, ensuring precise reach. Additionally, we conducted an attribution study to directly link ad-exposed users to in-store sales, measuring the true impact of the campaign.

Results

The footwear brand successfully drove in-store traffic by partnering with engaging brands that incentivized visits through coupon codes, exclusive sales, and special benefits. This strategic approach not only lowered the Cost Per Store Visit but also delivered a significant behavioral lift.

$1.35

Total Cost Per Site Visit

A total of 246,953 store visits were driven by the campaign, generated by 30,864 unique visitors who were exposed to the ads.

$25

Return on Ad Spend for the campaign

A total of 246,953 store visits were driven by the campaign, generated by 30,864 unique visitors who were exposed to the ads.

$8,100

Sales revenue driven from exposed users

Strong Lift Among Female Visitors

While males drove more total visits, females showed the highest impact, with a 199 behavioral lift index and 1.01% conversion rate.

Video drive the best ROAS

When comparing the different channels, OLV finished with the best ROAS at $18.66. The channel also drove 30,693 conversions with $3.3 million in revenue and a CPA of $5.83.

Display finishes with the best CPA

The Display campaign delivered outstanding results, achieving the best CPA at $2.16, generating $6.5M in revenue, and driving 59,978 conversions with a 0.21% conversion rate.