Turning Shopper Insights into $51K in Sales: Boosting Frozen Food Sales with Walmart DSP

Objective

A frozen specialty food brand partnered with Walmart to leverage its extensive first-party data and drive incremental sales during a focused three-month campaign.

Target Audience

The brand set out to engage:

Past brand shoppers among Walmart customers
Frozen food category buyers
Shoppers of similar products
Consumers browsing or searching for relevant categories

The campaign was executed in targeted store locations across California and Texas where the product is available.

Strategy

Leveraging Walmart’s Demand-Side Platform (DSP), the brand was able to precisely target audiences based on real shopping behaviors, including:
– Previous category purchases (online and in-store).
– Predicted buyers and lapsed buyers.
– Consumers browsing or searching for frozen food products.

Banner ads reached shoppers across the websites they frequent, delivering product-specific messaging at the right moment to drive online and in-store purchases.

Walmart’s first-party reporting provided granular visibility into performance by state, audience segment, and product, allowing the brand to:
– Track return on ad spend (ROAS) in real time
– Measure sales impact directly tied to campaign exposure
– Optimize based on audience type and purchase journey stage
– Study consumer trends and product preferences

Results

The campaign successfully delivered measurable sales impact while efficiently engaging the right shoppers at scale:

$1.32

Return on Ad Spend

$51,387

Total sales generated

By combining Walmart’s trusted retail data with the brand’s audience strategy, the campaign proved the value of data-driven targeting in boosting category growth and driving measurable retail sales.

Turning Shopper Insights into $51K in Sales: Boosting Frozen Food Sales with Walmart DSP

Objective

Target Audience

Strategy

Results

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