Advanced Physician-Level Reporting Drives $250,000 in Sales and 250% Budget Growth for Medical Device Company

Objective

A leading medical device company sought to educate healthcare professionals about their product and increase prescriptions by physicians.

For a year-long campaign, the company partnered with Digilant to target cardiology specialists, including nurse practitioners, hospitalists, physician assistants, primary care physicians, and general practitioners across the United States, honing in on areas with physician care teams in the market. 

Strategy 

Digilant implemented a data-driven, multi-channel strategy utilizing advanced TV, including connected TV (CTV) and over-the-top (OTT) inventory, combined with display advertising to achieve their goals. We joined forces with IQVIA Digital, leader in technology, data, and analytics solution for healthcare marketing, to power this approach through precision HCP targeting within a privacy-compliant framework.

The campaign’s cornerstone was 1:1 physician-level reporting, which tracked impressions, clicks, and conversions tied to individual NPIs (National Provider Identifiers). This comprehensive reporting provided unprecedented visibility into which healthcare professionals engaged with our media, enabling the client to follow up directly and compliantly with high-potential leads.

The success of this strategy highlights the power of precise HCP targeting and advanced analytics in healthcare advertising. By leveraging physician-level data and reporting, the medical device company achieved significant sales growth and laid the groundwork for long-term marketing success across all the brands in its portfolio.

Results