Category: News & Press

2021 Predictions

By Rieva Lesonsky via SmallBizDaily

What will 2021 bring small business owners? Small Biz Daily asked entrepreneurs and experts to share their small business insights and predictions for 2021.

More companies will focus on hiring where the talent is rather than a company headquarters or office location. Due to the impact of COVID-19 on remote work in a growing number of cases, recruiting efforts are shifting to focus on attracting, hiring, and retaining the best and most qualified talent regardless of the individuals’ home base. Through this approach, companies, especially those located outside of major metropolitan areas, will gain access to larger and more diverse pools of talent that are attracted to their specific employer culture and brand versus a desirable geographic location.

-Raquel Rosenthal, CEO, Digilant.

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How to improve social marketing efforts in 2021

By Kristina Knight via BizReport

Social media has come to be an important part of marketers’ efforts to reach consumers because of the coronavirus pandemic, and as many shoppers have taken to online shopping it’s time for brands and marketers to up their social media strategy. Here’s how Digilant CEO, Raquel Rosenthal sees social media being used in 2021:

“We should expect to see the role of social evolve to become that of a true sales channel. The growth of social commerce has been slow to start, but as social platforms like Facebook, Instagram and TikTok expand commerce and shoppable ads features it will become a no-brainer for marketers to look to social as a channel to convert consumers. The best social campaigns will use content that is primed to elicit action, using user-generated content or influencer content that feels sincere and fosters consumer connection,”

-Raquel Rosenthal, CEO, Digilant.

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Modern Restaurant Management (MRM) magazine asked restaurant industry insiders for their perspection on 2020: What lessons did you learn and what do you feel the restaurant industry learned this year?

Digilant CEO, Raquel Rosenthal, shared her thoughts:

“We’ve learned that the increase in digital consumption and e-commerce adoption that’s resulted from COVID-19 has impacted QSR much like it has retail. QSR brands and the partners and agencies they work with have been hit hard with the reality that for digital transformation to be successful it must offer better choices and greater convenience to consumers.

To cut through the noise, 2020 has been the year that many QSR brands have pulled the trigger on CTV, programmatic audio and influencer ad formats. McDonald’s, Chipotle and Firehouse Subs are some brands that have successfully risen to the occasion – offering easy options for ordering and fulfillment and spreading the word beyond traditional ad channels.

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According to new data out from App Annie the time people spend in mobile – using apps, etc – is skyrocketing in 2020, and that likely has many wondering just what businesses can do to engage these users. We asked a digital expert for advice.

Our CEO, Raquel Rosenthal advised being smarter about how voice and privacy:

“With voice search adoption on the rise, 2021 will be the year for marketers to audit existing campaigns and web content and start generating new content that is optimized with voice search in mind. Don’t forget privacy regulations and user consent. As privacy regulations bleed past the CCPA to more states, it’s important for marketers to re-examine their privacy policy, the data they collect and the data that is ultimately necessary to use for marketing and advertising purposes.”

-Raquel Rosenthal, Digilant CEO

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In July, the number of social media users reached 4.57 billion (which equates to half the population), as predicted by Hootsuite and We Are Social, with 346 million new users joining in the 12 months prior.

So, how will social evolve in the next year? Our CEO, Raquel Rosenthal weighs in via Econsultancy.

“We should expect to see the role of social evolve to become that of a true sales channel. The growth of social commerce has been slow to start, but as social platforms like Facebook, Instagram and TikTok expand commerce and shoppable ads features it will become a no-brainer for marketers to look to social as a channel to convert consumers.”

-Raquel Rosenthal, Digilant CEO

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What is the effect of privacy and compliance changes on programmatic strategy for pharma marketers?

“Healthcare and life sciences are some of the highest regulated industries. Consumer health and medical record information are heavily protected, which can create major challenges for marketers who want to invest in programmatic. But challenges often give the best rewards and this certainly rings true in this case.”

– Raquel Rosenthal, Digilant CEO

Learn more about what healthcare and life sciences marketers should consider to take on programmatic with confidence here.

by Kristina Knight

Businesses may have re-opened but that doesn’t mean the fears surrounding the COVID-19 pandemic have waned, especially with colder weather coming in to the Northern Hemisphere. As coronavirus cases once again spike, many merchants are wondering what might happen over the coming holiday season. We asked a series of experts how they think the pandemic will influence holiday shopping.

Brands can expect to see more sales happening online and on mobile. To meet the needs of shoppers, it’s critical that marketers build convenience throughout the customer journey. Using mobile messaging and push notifications can help marketers stay in step with mobile shoppers. Additionally, tapping into Facebook and Instagram’s in-app shopping features can eliminate friction for shoppers who are ready to buy and want to make purchases within native social environments,”

– Raquel Rosenthal, CEO, Digilant.

 

Read more here.

How political ads are changing in 2020

by Kristina Knight

With many US consumers continuing to hunker down at home and many stating a mistrust of ‘fake news’ on both social networks and television, political advertisers are wondering how to best connect with their constituents as the race for the White House and many Congressional seats heat up. We spoke with two digital experts about how the political ad space has changed so far in 2020.

As the countdown to the US Presidential Election heats up, what trends are you seeing in how the major parties are advertising?

“Less of a focus on social due to brand safety and consumer trust issues and a greater focus on putting ad dollars towards channels like display and CTV and publishers (esp publishers part of PMPs) with greater transparency and reporting on brand safety metrics that advertisers care most about.”

-Raquel Rosenthal, CEO, Digilant

Read the full post here.

(Toolbox Marketing) Election 2020: 6 Solid Ways Political Advertisers Can Win With CTV 

With the Trump vs Biden election day around the corner, many political advertisers are gearing up their plans for a historic campaign season. But with COVID-19 and mail-in voting concerns, many are shifting messaging and considering alternative approaches to reach voters where it counts.

As more people are at home and in front of the big screen, connected TV (CTV) is shaping up to be the platform of choice for savvy political advertisers who choose to drive voters efficiently and effectively to the polls. According to eMarketer, political advertising in the 2019/2020 election cycle would reach $6.89 billion. Another study by Centro suggested that 63% of respondents consider CTV as one of the top five most promising developments for their digital campaigns. As political advertisers are recognizing the need for data-driven political campaigns, in this exclusive interview with Toolbox Marketing, experts share why CTV offers both audiences reach and return on ad dollars.

Here are the top ways experts think political advertisers can win with CTV in the 2020 election campaign:

1. Offers an Audience of Young Voters and Powerful Targeting Capabilities

Raquel Rosenthal, CEO of Digilant

“The top reasons political advertisers should turn to CTV/OTT are to stay in-step with voters. For political advertisers, the saying “go where your customers are” can be translated as “go where the voters are”. As streaming continues to surge, this means including CTV in media buys to reach high propensity and on the fence voters. By laying on comprehensive first party and third-party donation and voter data on top of standard demographic data, political advertisers can enhance campaign storytelling with immersive full-screen ads.

“It’s no secret that the rise of CTV and content streaming, in general, is having a huge impact on how political advertisers are investing in media spend this election season. But, if I had to boil it down to what elements of CTV will have the greatest impact on voter engagement, it’s the unmatched audience of young voters and powerful targeting capabilities both of which come at a cost that can’t be matched with linear TV.”

Read the full post here.