Blog

Programmatic TV: Don’t Sit Back and Watch This Advertising Opportunity Pass You By

Programmatic TV: Don’t Sit Back and Watch This Advertising Opportunity Pass You By

Last night while you were watching your favorite television show and that extremely relevant advertisement popped up was no coincidence. In fact, it’s just an occurrence that’s starting to pop up more and more across MVPDs, (multichannel video programming distributors,) and is all thanks to programmatic marketing techniques. Spending on programmatic television, or the data-driven …

How to Fight Ad Fraud in 2019

How to Fight Ad Fraud in 2019

In 2016, the Association of National Advertisers published a report chock full of findings that brought media buying transparency to light, highlighting the messy relationship between advertisers and agencies. Three years later, “transparency” remains an industry keyword as agencies push for better relationships with their media partners. However, it isn’t all bad news. Media buyers, …

Ads are Becoming More Interactive in 2019 – Both Online and Out-of-Home

Ads are Becoming More Interactive in 2019 – Both Online and Out-of-Home

2019 will be a big year when it comes to out-of-home (OOH) development and interactive advertising. These developments are exciting for media buyers, marketers, and consumers alike in that advertising is becoming more curated and personalized as technology continues to advance. The line between reality and the digital space is beginning to blur, becoming increasingly …

Three Signs That You Are Ready to Bring Programmatic Media Buying In-house

Three Signs That You Are Ready to Bring Programmatic Media Buying In-house

  Today’s CMO and marketing teams are tasked with getting more value out of their advertising spend, which means they have to use their resources wisely.  The motivation for companies to move their programmatic spend in-house is tied to value but also to needing better ROI attribution, improved audience targeting and overall campaign effectiveness.  But …

Are you interested in receiving news, articles and updates on programmatic advertising?

Leave your details below to receive periodic updates.

I have read and accept the Digilant's privacy policy.