Consumer Persona Whitepaper

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Consumer Persona takes advantage of everything advertisers can learn about their converters or best customers by analyzing real-time data from an active campaign or pixel and building a highly accurate picture of who is really engaging and converting. The technology identifies unique target audiences with over 100 or more data points to create personas and calculate potential lift for each audience, identifying which audiences are most likely to convert for each campaign. Then Consumer Persona incorporates the predicted lift into the automated bidding strategy on Digilant’s platform. The Results for our clients have been exciting! By using Consumer Persona our advertisers have been able to extend reach by up to 5x and triple their conversions. Read about our unique data science approach and methodology for Consumer Persona in our New Whitepaper.

Programmatic: Time for brands to take control?

Over the last six to 12 months, I’ve noticed a trend beginning to gather pace in relation to programmatic media buying. With digital media spend now making up the majority of many global brands media budgets, some brand marketers are, for the first time, starting to question the levels of transparency and value being delivered by the in-house trading desks of their advertising agencies.

The vast bulk of programmatic media spending, at least 85 per cent I’d guess, is currently being handled by agency in-house trading desks, with a small but extremely vibrant sector of independent media buyers and media buying technology providers making up the remaining 15 per cent of the market.

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There are lots of perfectly good reasons why many major brands continue to hand control of their programmatic budgets (which often equate to tens of millions of pounds) over to their agencies’ trading desks without question. As the programmatic ad market has developed rapidly, larger agencies have invested heavily in their trading desks to ensure that their massive media procurement machines work effectively, providing their clients with access to a huge inventory of ads via global media exchanges and their own publisher networks.

However, any brand of scale will be aware that while much of the programmatic media buying activity organised by their agency delivers the desired results, a significant portion of that spending consistently underperforms. Having identified this, it would be natural to assume that the brand’s marketing managers would be keen to test different approaches in relation to the poorly-performing areas, for example, shopper marketing, but, in actual fact, many brands opt to do nothing.

From anecdotal evidence, the reasons for this are usually political rather than practical. While alternative suppliers and technologies exist to allow brands to take a far greater degree of control over their programmatic spending, many fear the consequences of rocking the boat when it comes their long-standing agency relationships. I’ve had senior executives from FTSE 100 companies tell me off-the-record that to go against their agency could literally cost them their jobs.

However, I believe that we have now reached a point where the commercial opportunities presented by alternative media buying strategies are starting to tip the balance of fear for brands towards re-allocating at least a portion of their programmatic media budget to independent media buyers or simply towards handling it themselves with the help of new software tools.

The good news for brands is that this isn’t an all-or-nothing, black-or-white proposition. I would argue that a brand can benefit massively from taking five, ten or fifteen percent of their programmatic budget out of their agency’s hands in order to try something a little bit different. As well as potentially boosting the performance of that under-performing portion of their budget, the additional insights about the contemporary programmatic marketplace will undoubtedly help to inform the brand’s decision-making in relation to the remainder of their spending and give them a platform from which to better assess their agency trading desk’s overall performance.
At Digilant, we work closely with major brands to facilitate the process of regaining control over programmatic spending, working as their trusted programmatic partner. The technical capabilities of our unique solution combine a demand-side platform (DSP) and data management platform (DMP) that connect brands with relevant audiences by activating first party, third party and our own proprietary data.

There’s a very good reason why we at Digilant can comment knowledgably on the workings of agency trading desks: we used to be one! Even though, always fully independent, we were originally born in the tranches of a spin-out from a global advertising agency, Digilant became fully independent in 2012 as therefore fully aware of the potential conflict-of-interest that lies at the heart of the ‘in-house trading desk’ model became apparent.
Digilant is now the paid media arm, as part of the ispDigital Group of companies, which also includes Acceso (earned media) and Antevenio (owned media), we and provides provide brands with customised cross channel marketing solutions at the intersection of earned, owned and paid media. The group has a presence in 12 countries across the globe, working in London to Los Angeles, Milan to Mexico City, so we have good reason to believe that the trend towards brands shaking up their programmatic spending arrangements will continue to gather pace internationally throughout 2016 and beyond.

This content was supported by Digilant but all content is editorially independent.

Digilant Announces Acquisition of Perpetual License to DeltaX Dynamic Creative Optimisation Technology

Digilant, a leading global programmatic media company that partners with agencies and brands to provide customised and strategic digital advertising solutions, today announced the acquisition of DeltaX’s Dynamic Creative Optimisation “DCO” technology. Digilant will integrate DeltaX’s DCO functionality to optimise creative messaging and storytelling for advertisers along the purchase journey. Leveraging both its Data Management Platform and this technology, Digilant will use client campaign data to match the right creative to the right consumer, as well as tell a story using different ad formats, as the consumer moves from app to app or device to desktop. Digilant will use a suite of creatives that are optimized for the moment or geography and as an integrated solution. Advertisers will benefit from true one-to-one messaging.

DeltaX, headquartered in Hyderabad, India, has developed a proven sophisticated platform that leverages data for the design and real-time optimization of a creative.

“It has become crucial that advertisers engage with individuals in a more personalized and timely manner, and for that reason DeltaX is the perfect match for us.” said Don Epperson, Executive Chairman at Digilant and CEO at ispDigital. “Having Dynamic Creative Optimisation capability integrated into our platform is important for Digilant. It allows us to optimize every consumer engagement in the conversion path across paid, earned and owned media.”
Imprimir
Digilant was already offering DCO to its customers, through external partners. However, with this integration, the programmatic company will have a fully integrated DCO solution within Digilant’s proprietary platform. Bringing DCO capabilities within Digilant’s platform, which already integrates proprietary, 1st, 2nd and 3rd party data as well as Digilant’s Consumer Persona solution, enhances the company’s suite of programmatic capabilities that will optimise targeting to deliver relevant messages to individuals, and give advertisers an edge over their competition.

“Advertisers are well aware of the importance of customising their messages to consumers across devices, and DCO is a critical piece of that” said Ravi Kabra, Co-Founder and CEO at DeltaX. “DeltaX is extremely proud to be the provider of an important element of Digilant’s technology stack. Our solution has already been proven across the world and will enable Digilant’s global clients to increase the effectiveness and ROI of their digital advertising efforts.”

Digilant Announces Acquisition of Perpetual License to DeltaX’s Dynamic Creative Optimization Technology

Digilant Announces Acquisition of Perpetual License to DeltaX’s Dynamic Creative Optimization Technology

logo-darkBoston – January 27, 2016 – Digilant, a leading global programmatic media company that partners with agencies and brands to provide customized and strategic digital advertising solutions, today announced the acquisition of DeltaX’s Dynamic Creative Optimization “DCO” technology. Digilant will integrate DeltaX’s DCO functionality to optimize creative messaging and storytelling for advertisers along the purchase journey.  Leveraging both its Data Management Platform and this technology, Digilant will use client campaign data to match the right creative to the right consumer, as well as tell a story using different ad formats, as the consumer moves from app to app or device to desktop.  Digilant will use a suite of creatives that are optimized for the moment or geography and as an integrated solution. Advertisers will benefit from true one-to-one messaging.

DeltaX, headquartered in Bangalore, India, has developed a proven sophisticated platform that leverages data for the design and real-time optimization of a creative.

“It has become crucial that advertisers engage with individuals in a more personalized and timely manner, and for that reason DeltaX is the perfect match for us.” said Don Epperson, Executive Chairman at Digilant and CEO at ispDigital. “Having Dynamic Creative Optimization capability integrated into our platform is important for Digilant. It allows us to optimize every consumer engagement in the conversion path across paid, earned and owned media.”

Digilant was already offering DCO to its customers, through external partners. However, with this integration, the programmatic company will have a fully integrated DCO solution within Digilant’s proprietary platform. Bringing DCO capabilities within Digilant’s platform, which already integrates proprietary, 1st, 2nd and 3rd party data as well as Digilant’s Consumer Persona solution, enhances the company’s suite of programmatic capabilities that will optimize targeting to deliver relevant messages to individuals, and give advertisers an edge over their competition.

“Advertisers are well aware of the importance of customizing their messages to consumers across devices, and DCO is a critical piece of that” said Ravi Kabra, Co-Founder and CEO at DeltaX. “DeltaX is extremely proud to be the provider of an important element of Digilant’s technology stack. Our solution has already been proven across the world and will enable Digilant’s global clients to increase the effectiveness and ROI of their digital advertising efforts.”

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About Digilant
Digilant, a global programmatic media pioneer, partners with the world’s leading agencies and brands to provide customized and scalable programmatic media solutions. Powered by insightful and actionable data science, Digilant’s display, video, mobile, and social solutions are delivered through a world-class service offering. The company’s advanced technology platform, which includes a Data Management Platform (DMP), connects brands with relevant and unique audiences by activating first party, third party and its own proprietary data. Headquartered in Boston, Digilant has offices in Barcelona, Bogota, Lima, London, Madrid, Mexico City, Milan, Monterrey, Santiago de Chile, Sao Paulo, and across the U.S. For more information, please visit www.digilant.com or follow the company on Twitter at @Digilant_US.  Digilant is an ispDigital Group Company.
About ispDigital
ispDigital is a technology-based marketing services holding company driving innovation and solutions at the intersection of earned, owned and paid media. Together Acceso (earned), Antevenio (owned), and Digilant (paid) provide cross channel and cross device, closed loop marketing solutions.  Headquartered in Boston and Barcelona, ispDigital has offices in Brazil, Chile, Colombia, France, Italy, Mexico, Panama, Peru, Spain, the United Kingdom, and the United States. ispDigital is majority owned by Inversiones y Servicios Publicitarios (ISP), an investment company fully owned by the Rodés family. For more information visit www.ispdigital.com.
About DeltaX
DeltaX is the pioneering cross-channel digital advertising platform. The company helps ad agencies and performance marketers buy, track, attribute, optimize and report media across Search, Social, Display, Mobile and Video ads more efficiently by taking a unified data and automation driven approach. The cloud-based platform leverages big data, user behavior and machine learning algorithms to improve performance across the business funnel of advertisers. The platform is offered on self-serve in 34 languages. Headquartered in Hyderabad, DeltaX has offices and representatives in Bangalore, London, San Francisco and Singapore. For further information, visit www.deltax.com.

More Information:
David Rodes
Corporate Development Officer, ispDigital
david.rodes@ispholdings.com

Ester Pascual
Marketing and Communications, Digilant Global
ester.pascual@digilant.com

Elizabeth Murphy
Marketing and Communications, Digilant US
elizabeth.murphy@digilant.com

“It’s been a wild ride” says Patrick Robson, MD of Digilant UK

Patrick Robson is a digital advertising professional and the Managing Director of Digilant UK. With more than a decade of experience in digital advertising and marketing, his insights into the world of Programmatic Buying are not only comprehensive, but very educational.

Patrick Robson, MD – Digilant UK
Patrick Robson, MD – Digilant UK

When asked about Digilant’s launch in the UK, Patrick elaborates – “Digilant was launched 5 years ago, as the first trading desk in the US. Initially, companies didn’t really have a sense of what programmatic would become and how it would grow. Fast forward 5 years later, and we are in 8 countries with over 150 global employees and independent ownership.”

Patrick jokes, “It’s been a wild ride…” and continues to say “we have always known that this is a tremendously important place for us to be successful. There are multinational brands that span the globe, operating out of the UK. Marketing teams in the UK understand how exciting this time of transformation is for brands, and we are eager to offer our insights.”
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Having worked with Digilant from its inception, he has spent the last 5 years helping brands discover how to drive and measure advertising results. As the business expanded in the US, the company simultaneously began operations in Europe and Latin America, all quickly realising their global potential.

Patrick enthusiastically talks about his previous stint in London, and believes that it has given him an understanding of what it takes to make a US business successful in the UK. He explains: “as a global organisation, we have a very European approach and I am confident this will allow us to help fulfil the promise of holistic relationships with many brands in the UK.”

Boutique offering
Most people he has talked to are excited about the idea of a boutique offering, which strives to educate and be honest about revenue generation. He believes that a number of brands have lost faith in their agency partners on the topic of media buying. “We have always done things a bit differently, in that transparency has been our main focus. We offer real insights that the client can use across all media disciplines.”

Patrick remarks, “In the UK we see independents rise to the top again, like full cream milk…But jokes apart, it hasn’t been an easy road for us as an organisation. We have traditionally worked outside of the internal operations of agencies as one of the few independents. Naturally, these experiences have made us a brand-focused company, although we still have some great agency partners.”

When asked about Digilant’s success globally, he is proud of the fact that as an ad tech company Digilant has been profitable since early 2014. “2015 will be similar, as we continually expand our footprint into new markets. I think the key to success for someone reading this is that we don’t want 500 clients (well maybe we do eventually), but, we would rather service 10-15 brands or agency partners really well and give them the highest level of service available in the industry.” He is positive about the Digilant journey in the UK, which is focused on finding good partners, and optimising existing and new resources to make them successful.
Sophisticated advertisers

Patrick goes on to say that “’Boutique’ is an oft overused word but as a textbook definition we are exactly that: a business serving a sophisticated or specialised clientele.” Excited that the UK market is bursting at the seams, he believes that it is a very sophisticated marketplace, with an incredible talent pool of people, who are offering the media buying community a great debate. When describing how Digilant fits in, he states “move away from a consumable environment and create an agile independent internal organisation – this is where Digilant has positioned itself, on a sustainable basis, in the UK.”

His love for London is evident in the way he describes the city – “It is my opinion that London is one of the greatest cities in the world in which to live and do business. It is a highly dynamic city, comprised of incredibly smart and talented people to learn from and enjoy life with.”

He emphasises, “we are honoured and thrilled to be on the world stage in the UK and we look forward to helping change and expand the way brands engage with consumers throughout the world!”

Digilant Launches Consumer Persona Data Solution for Pinpointing New Audiences Programmatically

On June 16th 2015, Digilant announced the launch of its Consumer Persona Solution – this is aimed at providing advanced analytics which will make consumer data more actionable and improve targeting for the company’s clients globally.

Digilant is a leading global programmatic media company that partners with the world’s most prominent agencies and brands and provides customised and scalable programmatic media solutions.

Consumer Pesona was created to offer advertisers a way to analyse their consumer data and make it more actionable in real-time. This dynamic new solution digests first party, third party and Digilant’s proprietary data. It creates a data visualisation of consumers which are grouped into segments based on multiple shared characteristics and behaviours. Consumer Persona then identifies unique target audiences for campaigns and advertisers based on where these characteristics and behaviours overlap. The technology calculates potential lift for each audience, identifying which audiences are most likely to convert for each campaign, and incorporates the predicted lift into the automated bidding strategy.

Krishna Boppana, Chief Data Scientist at Digilant, stated – “In working with our global advertisers, we have seen that more times than not they are targeting audiences based on traditional, static personas, as targeted consumers failed to convert on the call to action”. He added, “Consumer Persona addresses this issue by using authentic, real-time data to create personas that are based on actual human behaviour, helping advertisers to better pinpoint consumers for campaigns instead of targeting those who may fit the criteria on paper, but not in reality. This new data science-driven capability has already been proven to increase ROI for clients during beta testing, and we are excited to announce its general availability to advertisers, allowing them to take a deeper dive into their data to make it more actionable and profitable.”

Applying an algorithm in a meaningful and actionable way is one of the many challenges of data science. By leveraging a combination of existing data points and all behavioural targeting signals, Consumer Persona presents brands with a graph that illustrates ideal consumers. Additionally, it points out those who the brand believes to be potential customers, but who in reality do not actually convert. The graph also shows where consumers are in the purchasing funnel. In this visualisation, brands and agencies can isolate audiences to easily identify which groups of consumers convert and when, allowing clients to optimise ad spend by targeting only the highest transacting audiences.

Clients are effectively leveraging new findings they have uncovered through Consumer Persona to adjust campaigns and, in doing so, have seen a true audience extension by doubling the amount of unique users reached – less than 10 percent of which overlap with other targeting tactics – increasing conversions by more than 36 percent, and achieving a 5 percent lower CPA than traditional retargeting efforts.
For more information about Consumer Persona, please visit http://bit.ly/1EZRYrI.

About Digilant
Digilant, a global programmatic media pioneer, partners with the world’s leading agencies and brands to provide customised and scalable programmatic media solutions. Powered by insightful and actionable data science, Digilant’s display, video, mobile, and social solutions are delivered through a world-class service offering. The company’s advanced technology platform, which includes a data management platform (DMP), connects brands with relevant and unique audiences by activating first party, third party and its own proprietary data. Headquartered in Boston, Digilant has offices in Barcelona, Bogota, London, Madrid, Mexico City, Milan, Monterrey, Sao Paulo, and across the U.S. For more information, please visit www.digilant.com or follow the company on Twitter at @Digilant_US. Digilant is an ispDigital Group Company.

About ispDigital
ispDigital is a technology-based marketing services holding company driving innovation and solutions at the intersection of earned, owned and paid media. Together Acceso (earned), Antevenio (owned), and Digilant (paid) provide cross channel and cross device, closed loop marketing solutions. Headquartered in Boston and Barcelona, ispDigital has offices in Brazil, Chile, Colombia, France, Italy, Mexico, Panama, Peru, Spain, the United Kingdom, and the United States. ispDigital is majority owned by Inversiones y Servicios Publicitarios (ISP), an investment company fully owned by the Rodés family. For more information visit www.ispdigital.com.
More Information:
Rebecca Kelley
SHIFT Communications
rkelley@shiftcomm.com
+1 617-779-1846
David Rodes
Business and Corporate Development, ispDigital
david.rodes@ispdigital.com

Ricky McClellen Joins Digilant as Chief Technology Officer

Ad Tech Veteran Brings Global Video and Mobile Experience to Rapidly Expanding Programmatic Company

Ricky McClellenBoston – September 29, 2015 – Digilant, a leading global programmatic media company that partners with agencies and brands to provide customized and strategic digital advertising solutions, today announced that Ricky McClellen joined the company as its Chief Technology Officer.

In this role, Mr. McClellen will apply his experience in consulting with various sized companies and assisting in unifying technology leadership into the overall strategic planning. His contributions at the highest levels to business visions and the full integration of businesses, products and technology roadmaps will be beneficial as Digilant continues to expand throughout key global markets and develop key partnerships. Reporting directly to Executive Chairman Don Epperson, Mr. McClellen is based in Digilant’s Boston headquarters.

“For more than 20 years, Ricky has held leading role a variety of technology companies and I am confident that his experience will be a true asset to Digilant,” said Don Epperson, Executive Chairman of Digilant and CEO of ispDigital. “I’m looking forward to working closely with Ricky at Digilant and across the ispDigital companies as Digilant continues to rapidly expand its footprint across multiple continents.”

“I am excited to join Digilant during a time of great technological innovation, both within the company and throughout the ad tech industry,” added Mr. McClellen. “Digilant’s impressive growth in the US and abroad is a true testament to the dedicated team working to continuously provide the highest level of service for global clients, and I am thrilled to be joining such a high caliber group of individuals.”

Mr. McClellen has also held Senior Management positions at the consulting firm Arthur Andersen, leading supply chain solution provider Manhattan Associates, and one of the top five U.S. banks, prior to working with ad tech companies.

For more information about Digilant, please visit www.digilant.com or follow the company on Twitter @Digilant_US.

About Digilant
Digilant, a global programmatic media pioneer, partners with the world’s leading agencies and brands to provide customized and scalable programmatic media solutions. Powered by insightful and actionable data science, Digilant’s display, video, mobile, and social solutions are delivered through a world-class service offering. The company’s advanced technology platform, which includes a data management platform (DMP), connects brands with relevant and unique audiences by activating first party, third party and its own proprietary data. Headquartered in Boston, Digilant has offices in Barcelona, Bogota, London, Madrid, Mexico City, Milan, Monterrey, Sao Paulo, and across the U.S. For more information, please visit www.digilant.com or follow the company on Twitter at @Digilant_US.  Digilant is an ispDigital Group Company.

About ispDigital
ispDigital is a technology-based marketing services holding company driving innovation and solutions at the intersection of earned, owned and paid media. Together Acceso (earned), Antevenio (owned), and Digilant (paid) provide cross channel and cross device, closed loop marketing solutions.  Headquartered in Boston and Barcelona, ispDigital has offices in Brazil, Chile, Colombia, France, Italy, Mexico, Panama, Peru, Spain, the United Kingdom, and the United States. ispDigital is majority owned by Inversiones y Servicios Publicitarios (ISP), an investment company fully owned by the Rodés family. For more information visit www.ispdigital.com.

More Information:
Katie Ackerman
SHIFT Communications for Digilant
kackerman@shiftcomm.com
617-779-1876

Digilant Inks Deal With Cross-Device Targeting Firm Crosswise

September 9, 2015 – Tyler Loechner, MediaPost

Programmatic ad tech platform Digilant on Wednesday announced it has partnered with cross-device targeting firm Crosswise.

Crosswise asserts that it’s technology can match disparate devices — including computers, tablets and smartphones — to their individual users.

As a result of the partnership, Digilant will be able to track — and programmatically target — consumers across devices.

“Cross-device targeting is a tool that many brands and agencies, are striving to accomplish,” stated Kim Riedell, SVP of product and marketing at Digilant.

Cross-device targeting is something many in the industry are working on, although some have found it easier said than done.
Crosswise raised $3 million in a Series A round of funding last week.

Digilant Announces Partnership with Crosswise to Provide Advertisers with New Programmatic Cross-Device Targeting Solution

Digilant Enables Single Identifier for Successful & Optimized Programmatic Targeting on Any Device or Platform

Boston – September 9, 2015 – Digilant, a leading global programmatic media company that partners with agencies and brands to provide customized and strategic digital advertising solutions, today announced its partnership with Crosswise, a leading provider of cross-device identification data. As part of this engagement, Crosswise is providing Digilant with device map data that anonymously matches billions of PCs, tablets and smartphones to their individual users.

As a result of leveraging Crosswise’s data, Digilant is now able to anonymously identify individuals and their association with specific devices to intelligently target and deliver relevant messages across all platforms and devices. This cross-device capability, in conjunction with information derived from Digilant’s Consumer Persona product, matches users across multiple devices, enabling more accurate programmatic targeting.

“Cross-device targeting is a tool that many brands and agencies, are striving to accomplish but many are still deciding on the optimal offering that will help achieve their business goals,” said Kim Riedell, SVP of Product and Marketing at Digilant. “Working with Crosswise gives Digilant the opportunity to focus on our strengths of identifying audiences, targeting, and data analytics while leveraging Crosswise’s unmatched expertise in consumer device matching to create the ideal cross-device offering for our global clients.”

A Forrester report found that, on average, US consumers used 3.3 connected devices last year. That number is expected to steadily rise as consumers continue to increase the number of mobile and other connected devices they use throughout the day. Recognizing this increase, and the crucial role that pinpoint targeting and retargeting across multiple devices has in the purchasing cycle, Digilant’s new cross-device offering provides clients with the ability to innovate the way they connect with consumers while evolving with consumers as mobile commerce moves from adoption to the norm.

“It has become critical that advertisers intelligently interact with individual consumers across all the various devices they are using,” said Steve Glanz, Founder and CEO at Crosswise. “With the world’s largest team of data scientists dedicated exclusively to solving cross-device identification challenges, Crosswise will enable Digilant’s global clients to significantly increase the effectiveness and ROI of their digital advertising efforts.”

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About Digilant
Digilant, a global programmatic media pioneer, partners with the world’s leading agencies and brands to provide customized and scalable programmatic media solutions. Powered by insightful and actionable data science, Digilant’s display, video, mobile, and social solutions are delivered through a world-class service offering. The company’s advanced technology platform, which includes a data management platform (DMP), connects brands with relevant and unique audiences by activating first party, third party and its own proprietary data. Headquartered in Boston, Digilant has offices in Barcelona, Bogota, Lima, London, Madrid, Mexico City, Milan, Monterrey, Santiago, Sao Paulo, and across the U.S. For more information, please visit www.digilant.com or follow the company on Twitter at @Digilant_US. Digilant is an ispDigital Group Company.
About ispDigital
ispDigital is a technology-based marketing services holding company driving innovation and solutions at the intersection of earned, owned and paid media. Together Acceso (earned), Antevenio (owned), and Digilant (paid) provide cross channel and cross device, closed loop marketing solutions. Headquartered in Boston and Barcelona, ispDigital has offices in Argentina, Brazil, Chile, Colombia, France, Italy, Mexico, Panama, Peru, Spain, the United Kingdom, and the United States. ispDigital is majority owned by Inversiones y Servicios Publicitarios (ISP), an investment company fully owned by the Rodés family. For more information visit www.ispdigital.com.
About Crosswise
Crosswise provides the world’s most accurate and authoritative device map, anonymously matching billions of PCs, tablets and smartphones to their individual users. This data enables ad tech vendors, consumer brands and premium publishers to realize the tremendous benefits of cross-device advertising, content personalization and analytics. Crosswise employs ad tech industry veterans, big data software engineers, and the world’s largest team of data scientists dedicated exclusively to solving cross-device identification challenges. Crosswise is backed by Giza Ventures, OurCrowd, Horizons Ventures, and leading angel investors. For further information, visit www.crosswise.com.
More Information:
Katie Ackerman
SHIFT Communications for Digilant
kackerman@shiftcomm.com
617-779-1867

Digilant Opens 3 Offices In South America

September 8, 2015 – Tyler Loechner, MediaPost

Digilant, a Boston-based programmatic media-buying company, on Tuesday announced it has opened three new offices with a focus on South America.

The company has opened shop in Santiago, Chile; Lima, Peru; and Monterrey, Mexico. The company already had offices in Mexico (in Mexico City), Brazil and Colombia.

To lead the new offices in Chile and Peru, Digilant has tapped Eduardo Arevalo and Alexis Reategui as country managers, respectively, per a release. Additionally, Mary Gonzalez has been named country manager, Colombia.

Arevalo joins Digilant from Headway Digital a programmatic trading desk that focuses on Latin America and U.S. Hispanics.

Gonzalez joins Digilant from Colombian contextual ad network Pautefacil.com. Reategui joins from Hibu, where he most recently served as head of digital.

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