Digilant Partners with Lasso to Deepen Healthcare and Pharma Digital Marketing Capabilities

The way that healthcare and pharma consumers, both B2C and B2B, interact with brands is undergoing a massive shift. Consumers are spending more and more time on digital and consuming content on emerging channels like Connected TV (CTV) and digital audio. And healthcare and pharma brands are wanting to go beyond offline channels like TV to drive brand building and sales – and they are looking for data to do so as effectively as possible. Brands in healthcare and pharma are leveraging data not only to better communicate with consumers, but to learn more about them — not just as data points, but as patients and physicians — to deliver more personalized experiences.

The goal with data is to make it actionable. And for advertisers working with Digilant, actionable data is one of the most important tools that can be used to drive connectivity between consumers and brands. 

We’re excited to share that Digilant has partnered with Lasso, the world’s most comprehensive platform for healthcare marketing and analytics, to deepen our commitment to bringing smart, healthcare, and pharma digital marketing solutions to advertisers.

Today’s most successful healthcare and pharma digital marketing teams recognize that both patient-level and physician-level data is critical to driving brand awareness and growth. Harnessing the power of over 40 billion medical claims and RX transactions made available from data sources like DMD Connects and Purple Lab, healthcare and pharma brands can reach and engage highly targeted audiences across both traditional and emerging digital channels including programmatic, email, social, connected TV (CTV), and beyond. 

“Along with the fast-growing healthcare sector and focus on consumer privacy, the healthcare and pharma industries need access to accurate and privacy-safe data and insights more than ever,” said Raquel Rosenthal, CEO of Digilant. “We are thrilled to have found a partner like Lasso who is leading the charge for healthcare marketers and creating opportunities for impactful connections between brands, physicians, and patients.”

About Lasso 

Lasso is the world’s first and only omnichannel healthcare marketing and analytics platform that allows you to plan, activate, and measure your HCP and DTC campaigns across programmatic, social, email, and connected TV — all in one place. Learn more.

To read the full announcement click here


How managed service can save your brand time and money

How managed service can save your brand time and money

by Kristina Knight featuring Todd Heger

via BizReport

Managed services are not new in the digital space, but with the ever-growing amount of advertising and content options, more brands are looking into the benefits. Managed services can offer brands a wealth of information at a much-reduced cost. Digilant CRO, Todd Heger, weighs in on how these emerging channels are set to disrupt the online space.

“As the vendor landscape continues to grow, especially as we see new players in identity resolution, contextual data, CTV and audio, it’s important to find a partner that can and will do the heavy lifting for advertisers. An ideal managed service partner will be platform-agnostic and will push the boundaries on digital media strategy and execution — always with the advertiser’s goals in mind.”

Read the Full Piece Here.

12 Online Digital Marketing Analytics Tools for Growing Businesses

To engage your target audience(s), properly implementing data is key. The best way to begin this is by using the best online marketing analytics tools. These tools help support the digital marketing strategy by measuring and managing performance.

What do these online marketing analytics tools provide? These tools may include following features or capabilities:

  • Data from all channels in the marketing mix
  • Reports
  • Competitive analysis
  • Tracking for campaigns
  • Competitive analysis
  • Attribution modeling
  • Revenue funnel analysis
  • Optimization & predictive analysis
  • Forecasting

These online marketing analytics tools get the job done:

Moat Analytics

This is a cross-platform analytics software that helps gather information on ad impressions and content views to measure and drive attention through watching exposure, quantifying the audibility of messages, and measure viewability in-geo and in-demo in real-time. Features include data unification; video ad impressions analysis; mobile web analytics; and in-app ad measurement in display and video.



This tool uses AI-powered technology to gather data to drive decision-making. This tool has data integration, insights engine, and activation engine components with cross-channel visibility. Performance marketing is enhanced with one-click dashboards of the most important marketing KPIs. Features include the ability to centralize your marketing reporting; create expert dashboards, reports, and AI-powered insights; and optimize performance by making data actionable.



This is a SaaS platform designed for larger businesses. The data gathered through this platform is turned into actionable insights, revealing patterns and relationships within a dataset. Features include the ability to create data-driven buyer personas; uncover hidden audience segments; identification of relevant influencers and partnerships; monitor audience dynamics and trends; empower your content strategy and uncover insights faster.



This platform offers an integration with Google Analytics. Reports and dashboards that do not require IT involvement make this an attractive tool to use. Features include uploading advertising cost data to Google Analytics and the ability to push advertising data to your backend or BI system with one API. This helps analytics match advertising data to measure ROI based on sales.


Marketo Engage

This software helps measure the impact of marketing efforts and drive lasting customer engagement by listening to consumer behavior across email, web, social, and advertising channels. This software helps trigger communications across all digital channels based on mobile environment behaviors. Features include CRM integration; program and campaign analysis; an email and landing page creator; email marketing; web personalization; revenue analysis; user segmentation, user behavior tracking, and more. There is a wide range of services to choose from with no limit on the market size with a detailed market analysis.



This software provides cross-channel reports and visualization software to aggregate advertising data in any visualization tool. Users enjoy an all-in-one custom dashboard with performance details, attribution models, detailed statistics, an ad channels report, and Google Sheet integration.



This platform combines data best practices with marketing best practices. Using automated data management, total visibility into cross-channel marketing performance, integrated campaign planning, omnichannel analytics, real-time dashboards, and scorecards, and marketing KPIs. The platform delivers data aggregation, data cleansing and validation, and more.



This software provides analytics for business growth, delivering metrics on customer conversion, engagement, and retention. Features include a data explore, multi-path channels, data manager, intelligent dashboards, and a user explorer to understand customer behavior.



This tool is a sales performance analytics solution. Users get information from pre-built reports on every major sales metric. Features include custom configuration; a simple report builder; multiple data connectors; unlimited logins; custom alternative values, historical trending; insight feed; sales analytics, and reports and marketing analytics.



This software is used among the world’s largest brands across digital marketing. This tool has privacy GDPR (General Data Protection Regulation), a customer data platform, tag management mobile tag management, and a privacy enterprise. The benefits include an easy to install GDPR; easy GDPR compliance and data destiny control.


Google Analytics

This popular software collects customers and their purchase history from websites, as well as behavioral data from different systems. Features include collection APIs, tag management support, data access, filtering and manipulation, funnel analysis, custom variables, shopping, and checkout funnels, and more. Users have access to user flow reporting, visualization and monitoring audience demographics, multi-touch attribution, predictive analytics, remarketing integrations, and more.



This tool uses a proprietary mix of search algorithms, crowd-sourcing, and machine learning. This works to provide accurate opinion data to organizations around the world. Users are able to better understand and support strategic business objectives with custom operational reporting, and custom dashboards and scorecards.



This all-in-one reporting platform gives users the ability to deliver SEO, PPC, social and call tracking reports in a PDF or dashboard. Features include SEO reporting, budget monitoring, integrations, call tracking, and campaign monitoring. Client reporting can be automated while reporting PPC progress to clients and monitoring the budget spend for clients. NinjaCat provides white label dashboards, white-glove setup and service, 24/7 support, and best practices.


Using Marketing Analytics To Get The Insights You Need

The right tools make a difference when gathering data to make good business decisions. The right data not only helps identify the right target market but indicates what tactics are working and which ones need refining. Although there are a number of tools on the market, the three most important factors are usability, need, and affordability. The online analytics tools listed are just a few on the market that address every size business and price point. From measuring media strategy to insight on what your competitors are doing, these tools provide in-depth knowledge at high levels.

The most valuable asset you can have when figuring out which tools work the best is to have a team that delivers the metrics you need using the software you can use. The team at Digilant understands the necessity of utilizing the best tools to gain the metrics and insight you need. For more information on online marketing analytics solutions and how best to implement them while working with a trusted partner, contact Digilant today.

The Future Of Omnichannel Advertising Measurement: 3 Strategies For Digital Marketers

The shift from traditional media to digital marketing was a hurdle for many at the beginning. However, today’s marketers are well-adjusted and prepared to report nearly any advertising measurement a client requests. Digital marketers are prepared to report on KPIs, conversion rates, reach, and beyond at a moment’s notice. Despite this new sense of comfort, the future of advertising measurement is changing yet again.

As the advertising industry continues to grow, new channels and expectations for measurement have emerged. What has worked for the past few years will not satisfy clients through this next decade. Even with the global pandemic, digital ad spend grew 12% to reach $139.8 billion total. Simple reports of who may have seen ads or the conversion rates are quickly growing to be an advertising measurement of the past. These top three strategies will help digital marketers prepare for the future solutions and expectations of the digital advertising industry.

1. Measure Beyond Ad Verification

The Interactive Advertising Bureau and other authoritative agencies came together in 2012 to create guidelines for the conduct of ad verification. The need for these guidelines arose from digital marketers providing a range of inaccurate advertising measurement reports to their clients. The standard for ad verification currently requires advertisers to take a step back and determine if the ad is valid, viewable, and brand-safe.

When these three boxes are checked off, digital marketers move forward with the ad. They have met the bare minimum requirements, and they are satisfied. However, this will no longer be the case as the 2020s decade advances. Bare minimum reporting will only produce bare minimum results, which may cause clients to move on to other advertisers who provide more insights for the same monthly retainer fee.

Those who want to excel beyond the industry and provide better performing advertisements will measure beyond ad verification. By looking at active time on a particular page, interaction rates with an ad, and other metrics, digital marketers can understand the effectiveness of their advertisements. With this information in hand, they can determine how to further optimize an ad for the best results.

2. Upgrade Media Quality

Along with measuring beyond ad verification, media quality must be upgraded to meet new expectations. If landing pages are cluttered, ad layouts are not formatted correctly, site loading speed is slow, or basic features do not load, users will not have a positive experience. Even if the measurements from an ad show wonderful results, media quality can prevent leads from converting.

The future of the industry will require looking beyond the basic expectations of media quality. Extensive quality assurance testing and site user experience mapping will need to be conducted to ensure buttons, sliders, and information are in the right places. Simply placing information on a page and moving to the next project will not suffice in the late 2020s.

Digital marketers who take the time to upgrade media quality will see improvements in ad results. The ads will be effective because they grab attention and lay out information in a way that serves the target audience. The destination landing page will have better conversions because the page has information in the areas the leads actually look. Furthermore, the most important information will be placed where the lead naturally looks as they read the page. This means their clients will have a greater ROI on digital marketing ad campaigns. In turn, marketers can expect satisfied clients with higher conversions and recurring revenue from these clients.

3. Utilize New Marketing Channels

The way the average person consumes TV and entertainment has completely changed over the last decade. With on-demand streaming services available through Over-The-Top (OTT) and Connected TV (CTV) devices, individuals can watch their favorite movies and shows wherever they go. In response to the increased usage of these services, platforms are now offering advertisers the ability to reach consumers while they are viewing.

Rather than pushing out an ad and hoping it reaches the right individuals, OTT advertising allows digital marketers to create local ads that are displayed at certain times on specific shows. This form of advertising provides more control of who sees an ad and when. This greatly helps conversions and allows ad dollars to be stretched further than before.

Unlike other digital marketing campaigns, OTT ads and CTV advertising do not have click-through metrics. Marketers must be creative with how they measure ad performance on these new marketing channels. Tomorrow’s digital marketers will need to rely on a combination of metrics like SMS opt in, video completion, and attribution tracking in order to understand the effectiveness of their OTT ads.

Don’t Use Yesterday’s Advertising Measurement In Tomorrow’s World

Each day, the state of the digital ad industry is changing. Technologies are advancing faster than individual consumers would like. The best digital marketers will invest time and learn more about the future of advertising measurement practices. This will allow them to get ahead of the industry and provide higher performing campaigns to their clients.

The team at Digilant does more than think about today’s measurement strategies. We are always planning for the future, so that we can help advertisers and brands develop the highest advertising campaigns possible. Optimization, training, and reporting are just some of the key pillars that drive the capabilities of our omnichannel digital strategies. We do not wait for industry standards — we predict and adapt to them far in advance.

Whether you are just getting started in digital marketing or want to optimize your current strategies for the future of advertising, please do not hesitate to contact our team. Digilant has helped countless agencies, brands, and marketers over the past decade, and we are confident we can help you excel as well.

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