How managed service can save your brand time and money
by Kristina Knight featuring Todd Heger
via BizReport
Managed services are not new in the digital space, but with the ever-growing amount of advertising and content options, more brands are looking into the benefits. Managed services can offer brands a wealth of information at a much-reduced cost. Digilant CRO, Todd Heger, weighs in on how these emerging channels are set to disrupt the online space.
“As the vendor landscape continues to grow, especially as we see new players in identity resolution, contextual data, CTV and audio, it’s important to find a partner that can and will do the heavy lifting for advertisers. An ideal managed service partner will be platform-agnostic and will push the boundaries on digital media strategy and execution — always with the advertiser’s goals in mind.”