Should You Be Utilizing a Social Influencer?

Influencer marketing ad spend is expected to reach $5 to $10 billion by 2022. And every time a user follows an influencer, the latter expects to obtain $1 in future earnings. The profitability in this area is overwhelming, undeniable, and increasing more than ever before. More influencers – or those who successfully “influence” the decisions of followers on social media – are entering the digital space. And more marketers – or those who seek the ability to influence consumers – are catching on to the benefits of working with these individuals. By aligning with nano, micro, or big-name influencers, a brand is able to unlock millions of target audience listeners. Gained access comes with a price tag, but the benefits, (especially when aligned with programmatic,) are immense. Understanding the different types of influencers and the cost of working with each can help your brand navigate this booming, long withstanding area of advertising.

The Types of Influencers and Their Earnings:

  • Nano Influencers: Nano influencers are those who influence as a side hustle when they return home from work. They are approachable, everyday people with 1,000 to 5,000 followers, (maybe even less depending on the size of their niche audience). Numbers aside, nano-influencers are leaders of smaller social media cliques with voices that are focused and heard. Their lack of fame, yet willingness to share any opinion is gold to advertisers hoping to increase targeted brand awareness. They have a personal connection and mutual trust with their followers, making them an inexpensive, worthwhile investment. Depending on why and how they influence, a nano influencer can make anywhere from $30-$60,000 a year. Many even accept free samples over handfuls of cash for posting.

  • Micro Influencers: This group has great experience and reputability in the social media space. Though they haven’t achieved “star status” yet, micro influencers are able to make a major impact upon their 10,000 to 50,000 followers with any type of post. They have a specific niche and their engagement – seen by the amount of comments, likes, tags, and shares they receive – is off the charts. Large, targeted groups listen to them and trust the products they promote. This resonance, mixed with an expansive, impressive reach, can bring in a salary of $40-$100,000 per year. Because any brand of any size can work with them, ample micro influencers are starting to leave desk positions behind to make “influencing” a full-time job.

 

  • Influencers: Whether post-reality star or social media pro, these individuals have 1 million plus followers and can charge anywhere from $10,000 to even $250,000 per post. These are the people who influence as a full-time job and have dominating, powerful voices within targeted spaces (think beauty, fitness, college life, etc.). They are expensive to work with, but their trusting, obsessive audience makes them a considerable investment. Their relatability makes brands more willing to work with them than big-name celebrities, but growth in nano-influencing is cause for concern. As an influencer’s following count increases, when is the relevance lost? The ability to stay focused while maintaining a large following is what will keep members of this group afloat.

Why Partner With Influencers Programmatically?

72% of big brands are dedicating substantial portions of their marketing budgets to work with influencers. It is a manageable option that allows advertisers to get right in front of targets without the use of forceful, unattractive promotions. Instead, influencers can post about a brand and align it with their own experience to make the product or service more desirable. In short, influencers have an incredible ability to make companies more valuable to consumers. People follow these individuals and already like something about them and their accounts, when they add advertising to the mix, consumers aren’t bothered — they embrace it.
By incorporating programmatic, a company is able to retarget sponsored content to more accounts in the target audience, (followers of the influencer or not). Programmatic can also assist in finding great influencers for your brand to work with.

A human element is still required in the process, however, to accurately ensure the partnership would be a strong match. There has to be an analysis of the niche, the followers,  the content and sponsorships that had been posted in the past; a background check to the max. Once completed, a brand can then reach out and establish regulations and payment measurements. From there, marketers have access to millions of untapped audiences across a number of social media platforms. And if the balance between all three influencer groups is embraced, your company can become a low-spending, high-earning influencer marketing pro in no time.

Interested in adding social influencer marketing into your 2019 media plan? Reach out to us here to learn more about all the benefits of combining influencer marketing and programmatic.

Time to Get Personal with Dynamic Creative

Guest Author: Erika Garbero, Senior Data Analyst

 
No two customer journeys are exactly alike so why do creative placements treat it as such? According to a recent Forbes article highlighting 2019 technology trends, “These days, customers expect brands to understand what they’re interested in, their position in the customer journey and their relationship with the brand.” Enter: Dynamic Creative Optimization (DCO).

Utilizing Dynamic Creative (Optimization) elevates traditional programmatic display or video placements by delivering timely, relevant, and user-specific ads to those engaging with the media. Dynamic meets media viewers where they are in their customer journey, at each stage of the funnel. Meeting consumers or potential customers where they are instead of serving a generic message is key when attempting to maximize Return on Ad Spend (ROAS).

 

How does Dynamic Creative work for those viewing my media?

A number of elements can go into a prospecting or retargeting Dynamic Creative strategy that trigger real time creative updates for a personalized experience – weather, geography, day part, audience targeting – to name a few. Retargeting power is heightened when you can pinpoint cart abandoners with a carousel of items that previously piqued their interest. Further, you may choose to customize pricing displayed to certain media viewers that previously had purchased on an incremental buy structure, rather than a one time lump sum.

Brian Francis, Director of Programmatic Advertising at Vehicle, describes engagement in two main phases, “On the engagement side the question would be what can we leverage from a programmatic perspective that can help grab the attention of the target by leveraging something familiar. This could be leveraging location, context, weather, time-of-day, group association etc. Second, is relevance. The question here is to align product or service benefits to the audience segment you are addressing. This can be leveraging demographic, psychographic, life-stage, presence of children or competitive insight.”

How do we set up Dynamic Creative?

Colton Dirksen, Head of Business Development at Adacado, offers advice for advertisers implementing Dynamic Creative for the first time stating, “advertisers starting out in Dynamic Creative don’t need to have to go all in at once…for instance, many of the advertisers using Adacado’s platform start by delivering simple efficiency gains and then post-launch, they’ll incorporate more creative targeting to increase message personalization, delivering higher ROAS.”

Setting up Dynamic Creative is an iterative process with multiple parties involved. According to Nicole Perrin from Emarketer, “Brands must take the lead, set expectations and manage the process to ensure success.” A data feed controls the triggers and logic laid out in the prospecting and retargeting strategies to enable these real time creative updates. Colton Dirksen describes a data feed as “a document that contains structured information around products, vehicles, flights, jobs or other list of items.  A data feed also includes attributes associated with each of the products / offer, such as images, titles, descriptions and URL. A feed is typically created to supply the content required to build websites in an automated fashion. These same data feeds may be used to automate the creation of digital display ads.” Collaboration between agencies, creative partners, and brands is key to get the creative up and running between the strategizing, technical, and testing/editing stages.

Through all the technical aspects of DCO, we cannot forget about the customer. Perrin comments on the importance of heeding the privacy of consumers and their data, “Consumer data is at the heart of much Dynamic Creative Optimization, and that means putting privacy and security issues at the center.”

We ran Dynamic Creative for our campaign. Now what?

Like traditional creative updating and testing, Dynamic Creative strategy is never fully complete. Dynamic Creative allows necessary creative testing and revamping in ways that traditional A/B testing cannot deliver. Not to mention, as Colton Dirksen confirms, that the creative process is much more efficient with advanced creative build technology which “decreases DCO creative build hours from 16 to 12 to 8 to 4” and in the case of the Adacado “new self-serve platform under an hour.” The efficiencies in the Dynamic Creative build process, like the service offered by Adacado, are essential to consider when calculating ROAS.

In addition to creating efficiencies in time and spend, running DCO for a given campaign opens a door to a robust data pool. Advertisers have a number of metrics at their fingertips: conversion or engagement performance by type of weather, time of day/day of week, creative messaging, creative images, and any other metrics an onsite pixel can pass back. As for advertisers, with more data comes more responsibility to our customers to deep dive into the information and consistently re-evaluate prospecting, retargeting strategies, and creative messaging to deliver the most personalized content possible.

Fortunately, partners like Digilant can help guide interested advertisers through the DCO process, including analyzing data to make appropriate optimizations or recommendations for maximum return. Please reach out to Digilant to chat strategy or mock up your creatives for your campaigns here.

5G Is Coming: Here’s How You Can Prepare

1.5 billion people, globally, are expected to have a 5G subscription by 2024. The capabilities of fifth generation cellular wireless are immaculate, so it comes as no surprise that ‘5G’ has already become a leading 2019 keyword across industries. The future of mobile tech has created widespread excitement – many associate 5G with flying cars, smart cities, and robotic refrigerators – but progress still needs to be made before our world transforms into a revamped, digitized utopia. Unlike 4G, however, 5G will launch quickly and in a shorter amount of time due to increased preparation, flexibility, and pressure. Brands want to master the space, governments want to be the first to adopt it – the pressure is on and the competition is overwhelming.

What is 5G and What are the Benefits?

5G is a new generation of cellular performance that will alter how consumers interact with mobile devices. It can support 1,000 more devices per meter than its 4G predecessor and its abilities will make the world a more connected, digital space. The advancements of 5G are still being explored and predicted, but its benefits, highlighted below, will begin to kick into gear by the close of 2019:

  • Higher Speeds: Once 5G overtakes 4G, transactions are expected to occur within a few milliseconds rather than a few hundred. This speed will not only enhance simplicity, but also increase traction across various platforms. For consumers, web pages will load quickly and downloads will take seconds. For media planners and marketers, data can be obtained and analyzed in the moment campaigns are launched, with ease.
  • Stronger Content: The door to updated creative outlets is opened as faster download speeds replace the norm. Higher resolution ads, (such as 4K video) are unlocked with the adoption of 5G and will therefore be used more by advertisers and media planners. Because of this upcoming speed and quality, US brand investment in mobile video is expected to reach $12.6 billion by the end of this year.
  • Increased Personalization: 5G’s speed will enable marketers to personalize content in real time. Names and identities of consumers can become known in milliseconds, making it possible to target users in uniquely relatable ways. New tech abilities means reaching users where they are, the second they get there. With 5G, segmentation will become singular and targeting will become individualistic.
  • Limitless Possibilities: Highly sophisticated advertising is on its way as 4G becomes the tech of yesterday. Benefits include faster load times, higher webpage resolutions, an increase in immersive experiences, and more. These opportunities will create new ad formats and new price points that will alter media planning for good. According to a recent Verizon Media poll, 47% of advertisers see the ability to use new creative formats as a top benefit of 5G’s usage. This creativity, partnered with increased speed, will place newfound pressures and expectations upon agencies and advertisers in a matter of months.

How Will 5G Impact Programmatic?

The intensity of 5G will encourage a new level of efficiency in the programmatic space. Exchanges will need to improve in terms of timeliness and measurement to keep up with new and upcoming technologies. Data will be processed in milliseconds, meaning ad biddings will need to be processed in milliseconds. Currently, programmatic exchanges take 100s of milliseconds. As 5G begins to be installed, this exchange will take 10s of milliseconds or less. More programmatic transactions will be taking place – especially as personalization begins to become a priority for competitors – and new targeting capabilities will bring in ample business opportunities. But in order for ad tech partners to reap valuable rewards, they will need to enter the space prepared and confident. Brands will want to work with partners with strong experience in the 5G realm.

What’s reassuring is that there is still time to test and prepare. 5G is being held back due to high pricing and undeveloped hardware, but updates are occurring and planning is happening. Faster servers are being built, more data centers are popping up, and mobile carriers are beginning to test new products. This enhanced tech, which can assist in jumpstarting the building of aforementioned robots and smart cities, is unlike anything in the past. So, prepping now is key to 5G success.

Everything You Need to Know About Performance Marketing

Performance marketing is a popular business model that is predicted to grow at a 10% rate in 2020. An average 62% of a brand’s marketing budget already goes to performance marketing and this amount is expected to raise over time. To invest more energy and attention into the understanding of this model means seeing amplified results in a more promising, lower cost environment. If your company is tired of investing millions of dollars into campaigns without seeing any results, then this form of marketing is for you. And as it breaks down barriers, it builds up confidence, all while delivering incredible results for your brand.

What is Performance Marketing?

Performance Marketing is a mode of communication that occurs when advertisers pay agencies based on how well a campaign “performs.” Opposed to just paying for an advertisement here and there, advertisers are able to define desired outcomes in advance and pay for their ad’s success on a rolling basis. Performance marketers, therefore, are focused on measurable accomplishments in the form of leads, sign-ups, or conversions. It moves the focus away from impressions and clicks, (awareness), to genuine business results, (actions). This outlook strengthens partnerships, emphasizes consumer engagement, and limits fraud’s prevalence in today’s digital landscape.

What are the Benefits of Performance Marketing for Advertisers and Agencies?

  • Increased Flexibility: In performance marketing, outlines are established ahead of a campaign’s launch that are transparent and concise. Advertisers discuss what they want to happen – what their goals are, what numbers they’d like to see, how they’d like to see them, etc. – and agencies adjust campaigns as necessary to generate the strongest results possible. The flexibility in performance payment plans and optimization makes these goals more accessible and attainable in the long run.
    • Payment Plans: This is a mode of marketing that rebels against the traditional ‘pay beforehand in confidence’ model. As aforementioned, performance calls for advertisers to pay agencies based on the quality and number of results obtained over time. Payment, as a result, is based on a pay-per-lead, pay-per-sale, or pay-per-click basis, (but other campaigns may pay based on other actions). In the case of a lead, an agency would be compensated once a consumer performs a specific lead action, such as filling out a form, signing up for a newsletter, etc. The opportunities are widespread and can be adjusted to best fit the campaign at hand.
    • Constant Optimization: Instead of launching a campaign in hopes of results, (without even seeing results), advertisers have constant snapshots of their ROI at any moment. This simplified access to data and trends allows brands to more efficiently monitor success and pay back agencies for their hard work. This also opens up opportunities to adjust campaigns as necessary, or to pour more energy into strategies that are working while simultaneously retreating from those that are not.
  • Greater Accountability: With both sides of the advertiser-agency partnership remaining vigilant of results, accountability is heightened. Everyone is paying attention and money is exchanged only when success occurs. Fraud, in this case, is reduced and the pressure to make money and remain in frequent communication with the other is on.
  • Less Costs, Quicker Launches: Advertisers only pay per result in performance marketing. If a certain campaign isn’t working despite adjustments, brands are able to save money and allocate funds toward profitable opportunities elsewhere. And, because the approval processes in performance marketing are less elaborate, campaigns are able to launch faster and, hopefully bring about timely results.

Why Align Performance With Programmatic?
The benefits of performance marketing are immense, and, when paired with programmatic, are strengthened. These two areas are inherently compatible due to their focus on results, collaboration, and transparency. When combined, the goal is not only focused on actionable outcomes, but also effective messaging and increased viewability. This combination emphasizes lift results with the addition of highly targeted ads that are paid on the basis of performance. It also grants the opportunity to alter programmatic campaigns based on progress; a major opportunity in today’s crowded, cluttered digital space.
To remain ahead, consider placing an emphasis on performance programmatic when launching future marketing campaigns. Rather than just accessing lackluster inventory, pursue quality placements that are backed in personalization and trust. By replacing awareness with action and dishonesty for accountability, your company becomes susceptible to greater results and a strengthened reputation.

Programmatic TV: Don’t Sit Back and Watch This Advertising Opportunity Pass You By

Last night while you were watching your favorite television show and that extremely relevant advertisement popped up was no coincidence. In fact, it’s just an occurrence that’s starting to pop up more and more across MVPDs, (multichannel video programming distributors,) and is all thanks to programmatic marketing techniques. Spending on programmatic television, or the data-driven mode of buying and supplying targeted TV advertisements, continues to grow and is expected to reach a record $4.7 billion in 2020. With it, advertisers spend less, increase accuracy, and enhance data results, thereby influencing digital advertisers to jump on this 2019 trend as soon as possible. These rewards continue to become even more advanced and worthwhile, making the future of television a promising one.

Programmatic TV is the act of buying TV spots or programs with viewers that match criteria set in place by the advertiser. It’s on the rise this year, and its newer subset, addressable TV, follows in suit with bringing about promising results. Unlike programmatic, addressable TV purchases audiences instead of programs and refrains from targeting at the individual level. Instead, matches are made on a household level and bid on in real-time to deliver targeted ads directly to applicable households. US addressable spend is expected to reach $3 billion this year as advertisers become more cognizant of the trend’s rewards. Targeting precision, means of measuring results, and the optimization of revenue are just a few of many to be sought.

Before delving into the realm of programmatic TV, it is important for marketers to understand how it works and how it continues to evolve. It all begins with advertisers using broadcaster’s STBs, (set-top boxes,) to identify specific subsets of consumers. From there, ads are sent via STBs to applicable audiences, (whether through purchased programs or households,) and data is sent back to MVPDs to analyze. This data is based on exposure and makes note of viewing times, viewing channels, and customer account numbers. In 2019, ad tech companies are hoping to standardize this household data as it derives from various live and on-demand programmings. The hope for standardization continues with MVPDs working together to create central organizations for selling addressable inventory. And the pressure is on as more than 70 million households in the US have addressable TV capabilities.

Adoption into programmatic TV means the growth of even more and more targeted videos during the ad breaks of early-morning news programs and late-night movies. This year, as illustrated in our 10 Top 2019 Programmatic Media Buying Trends infographic, programmatic TV ad spending will have a 236% increase from last year. Targeting consumers and reaching them across all platforms is necessary to influence action. Television is no exception as these new developments provide companies with ample opportunities to reach all the right households at all the right times.

2019 Programmatic Media Buying Trends

With a projected $3.8 billion spend on programmatic TV ads this year, there is great opportunity for advertisers to hone in on this trend and master techniques to increase their advertising ROI. US consumers spend nearly six hours a day watching video, television taking a huge chunk of this time. So, as advertisers, mastering the targeting techniques, measurements and optimization of programmatic TV is essential in 2019 and years to come.
Digilant has identified ten programmatic trends that will impact 2019. To read them all you can view our infographic here.

Voice Marketing: How to Really "Talk" to Consumers

By the end of 2020, 50% of all internet searches will be voice-based. In the meantime, 1 in 3 American consumers will be using smart speakers regularly with the help of Amazon Alexa, Google Assistant, Microsoft’s Cortana, and Apple’s Siri. Voice marketing isn’t the biggest industry trend yet – many consumers remain hesitant due to data concerns – but it is quickly progressing toward a top trend. Older generations are able to quickly catch on to the simplicity of voice assistant and younger generations are engaging with these devices routinely and viewing them as lifelong friends, making them popular in every age demographic. The power of voice, therefore, will continue to grow, making it imperative to test and think about how to reach future consumers.

What is the current state of voice marketing? Where is it headed?
Voice marketing, or the act of reaching consumers through audible assistants in homes and on mobile devices, is all about confirmation, assistance, and entertainment. Some only engage with their devices when asking about the weather, others to just order groceries, but many use their Alexa or Google Assistant to play games and find answers to ridiculous questions. Whatever the reason, users find joy in receiving immediate answers that are quirky and to the point. Because of this, there will be more than 50 million virtual devices and 100 million virtual device users in the US by the end of the year. As voice-enabled devices grow in popularity, expect voice marketing to do the same. It’s a new, interesting way to reach consumer – of any age.
According to a recent eMarketer report, 62% of US Senior Decision Makers will be investing in voice marketing within the next 2 years. 29% of respondents, on the other hand, claim to be investing in the power of voice over the next year. The idea of “being there first” is clearly an objective for many. Voice marketing, now placed as that small device in the corner of the room, will soon jump into television screens, cars, kitchen appliances, and into every aspect of our daily lives. With these intense and promising opportunities at hand, begin to consider how your business can leap into the conversation as soon as possible.

How does one become a voice marketer?
To become a leader in voice marketing, businesses are recommended to consider the following with utmost speed and vigilance. Note that Google Assistant and Amazon Alexa refrain from accepting paid advertising, but the implementation of these skills can result in increased brand visibility across devices. With voice, you speak to the consumers. But to get there, you need to speak to the technology:

  • Search Engine Optimization (SEO): To get through to voice assistants, you must consider what your consumers are asking and how they are formulating their inquiries. Many refrain from mentioning specific brands in their questions, but SEO can be leveraged to make your company the go-to answer. To begin optimizing, research keywords in your industry to find commonly addressed questions and concerns. Think like the consumer and delve into their world – How would they ask the question? What phrasing would they use? When would they ask it and why? Once you find concrete answers, craft your brand’s website with posts and blogs that resolve these issues and make note of popular keywords. Know your audience, put them first, and focus on how their searches are changing over time to rank ahead on Google search pages. From there, begin to develop Alexa Skills or Google Actions, (apps that can be installed by device users,) with an intent to launch them in their respective marketplaces. Continue to deploy them and learn from them. Gather analytics and insights about how your app is being used and adjust SEO as necessary to craft the strongest consumer experience possible.
  • Branding, Not Selling: As aforementioned, many audible device users refrain from mentioning specific brands in their voice searches. These devices aren’t designed just for shopping, so think of smart speakers as an opportunity to form engaging, one-of-a-kind brand experiences. Through interaction (sans selling), loyalty can be gained. To achieve this, think about creating apps that are entertaining or service-oriented. A brand’s app could be a story for children or an advice platform for adults. The more out-of-the-box the idea, the better.

Voice marketing is a new means of reaching your audience and, unlike other platforms, builds off of consumer responses in real-time. Until paid advertising is offered, use these devices to engage in natural, creative ways in a tone that speaks to your brand. By 2020, more than half of American homes will own a smart speaker. In 2019, begin to optimize, create, and launch audible programs that can prepare your business for the conversational future that’s right around the corner.

2019 Programmatic Media Buying Trends

Voice Marketing has been a hot topic over the past few years. As Amazon and Google continue to expand and better their voice assistant offerings, people are quick to adapt to this trend. More and more often consumers are seen talking to their Google Home or Alexa, asking questions out loud, rather than typing into a search engine. As these devices become even more popular and voice technology adapts to other formats – such as automotive and kitchen appliances – there will be not choice but to adapt. Although paid advertising is not yet a part of these offerings, finding out ways to shift your brand to voice marketing is imperative in the years to come.
Digilant has identified ten programmatic trends that will impact 2019. To read them all you can view our infographic here.

How to Fight Ad Fraud in 2019

In 2016, the Association of National Advertisers published a report chock full of findings that brought media buying transparency to light, highlighting the messy relationship between advertisers and agencies. Three years later, “transparency” remains an industry keyword as agencies push for better relationships with their media partners. However, it isn’t all bad news. Media buyers, publishers and advertisers are working very hard to find solutions to combat the issues regarding ad fraud. And, in the past three years, there has been tremendous effort to find solutions to combat the major issues the ANA brought forward.

What are the types of ad frauds that we are still facing?

  1. Domain Spoofing: Serving ads on a site other than the one provided in a Real Time Bid – or  RTB request.
  2. Bots: Malicious software applications that mirror human browsing such as site visits, clicking on links and watching videos and visiting.
  3. Pixel Stuffing & Ad Stacking: Pixel stuffing occurs when an ad that was designed to appear at 1,024:480 pixels is crammed into a 1:1 pixel square so although the ad is shown on a screen, there is no way a viewer would see it. Ad stacking is placing multiple ads on top of another where only the top one is seen, all the ads are registered as an impression.
  4. Masking URLs: URL masking is often done using an iframe, or a window within a window. Sites that want to mask their URLs place their ads within these iframes, so they still show on the page but point back to another website. Multiple iframes can be layered on top of each other, making it especially tricky to figure out where an ad is live.
  5. Ghost Sites: These are blank pages that are set up and pushed into low quality ad exchanges.
  6. Fraudulent Traffic Brokers: This is someone who promises a publisher increased traffic but uses bots in order to simulate human traffic.

How to Avoid Ad Fraud

When deciding where to allocate advertising dollars, although it seems simple, if a deal seems too good to be true, it most likely is. Don’t focus too much on low CPMs and CPCs, but rather focus on your campaign goal (sales, sign-ups, awareness) and find a partner who can see these goals come to fruition.
Having an open and transparent conversation with your media partner helps to alleviate the threat of ad fraud. However, taking this another step, find a media partner that actively combats ad fraud and ensures that your media dollars are being placed in ideal web settings. At Digilant, we use tactics to prevent ad fraud and partner with other companies who help to fight against ad fraud. These tactics include:

Ads.txt

This is a simple, flexible method for publishers and distributors to clearly state which companies are authorized to use their digital inventory. Companies drop a text file on their website that lists the different companies authorized to sell inventory on their site. This will enable buyers to see which programmatic firms have authorization to sell ad space on specific websites, ensuring validity in their purchase. The upkeep for this process is also simple. Someone will have to monitor additions to an ads.txt list to stay up to date with authorized sellers.

Private Marketplace

Private marketplaces are auctions that are only open to select advertisers through an invitation-only format. Some of these entail only one publisher offering up ad space, while others have a few. Before the auction, buyers and sellers negotiate a deal. Each deal is given a unique ID and advertisers bid on that deal only – inventory that does not meet the deal will not be bid on. This marketplace structure requires more work, however, it is much more transparent.

Digilant can help!

When researching best practices to avoid ad fraud, many sites list things such as: monitoring your campaign closely, knowing your metrics, using trusted ad networks, and increasing data sharing. Although these practices are necessary safeguards to assure that your digital media dollars are yielding optimal ROI, it can be daunting for a marketer to approach alone. Fortunately, there are programmatic partners like Digilant that employ all of these things, relieving marketers from the stress out of constantly monitoring and questioning the efficacy of their digital media campaigns.

So, although ad fraud is still a fight that the digital world is figuring out, solutions are emerging that seek to put an end to the battle. These solutions are already helping to solve the problem and as technology continues to evolve, they will become more advanced and powerful. In the meantime, choosing a partner that you can trust is a great first step to successfully investing your media dollars.

Interested in learning more about the transparent practices that Digilant utilizes as a programmatic partner? Reach out to us here to learn more about our digital media buying solutions and services

2019 Programmatic Media Buying Trends

Fee Transparency has become imperative for ad buyers. Agencies want to work with media buyers that they can trust and communicate effectively with about their campaign goals. Media vendors need to ensure that they inventory is safe and valid, taking the necessary precautions such as using ads.txt and private marketplaces. Agencies should also use caution when choosing a media partner, do research about them and ensure that they are implementing ad fraud prevention tactics. The fight for transparency has been going on for years, however as more companies require valid solutions to the problems, media companies will find solutions to ensure media dollars are not being wasted.

Digilant has identified ten programmatic trends that will impact 2019. To read them all you can view our infographic here.

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