Three Signs That You Are Ready to Bring Programmatic Media Buying In-house

Three Signs That You Are Ready to Bring Programmatic Media Buying In-house

  Today’s CMO and marketing teams are tasked with getting more value out of their advertising spend, which means they have to use their resources wisely.  The motivation for companies to move their programmatic spend in-house is tied to value but also to needing better ROI attribution, improved audience targeting and overall campaign effectiveness.  But …

Digilant Releases New Infographic: 2019 Top Ten Trends for Programmatic Advertising

Digilant Releases New Infographic: 2019 Top Ten Trends for Programmatic Advertising

Visual Guide for 2019 Digital Media Planning   Boston, January 31, 2019 —-  Today, Digilant – a programmatic media buying services company – released a Top Programmatic Media Buying Trends of 2019  infographic. The exhibit outlines everything media buyers need to consider when planning media budgets for the year.   In this infographic, Digilant has …

Super Bowl 2019: Digilant Releases Infographic

Super Bowl 2019: Digilant Releases Infographic

Advertising and Shopping Behavior Stats for Digital Media Buyers   Boston – January 23, 2019 — Today, Digilant – a programmatic media buying services company – released a Super Bowl 2019 infographic for digital media buyers that includes consumer behavior trends, data related to viewing preferences, social media actions and shopping behavior.  Regarded as the …

Digilant Announces MAIA: Programmatic Power With Human Insights

Digilant Announces MAIA: Programmatic Power With Human Insights

Marketing, Artificial Intelligence & Analytics for the Modern Marketer Boston — December 18, 2018 Today, Digilant — a programmatic media buying services company — introduced MAIA: Marketing, Artificial Intelligence and Analytics. This straightforward yet powerful infrastructure will be used to power DIGILANT and offers advertisers the harmonious combination of programmatic power and human derived insights, …

Healthcare Marketers Gain Programmatic Power Using Unique Deterministic Data

Healthcare Marketers Gain Programmatic Power Using Unique Deterministic Data

Digilant And HealthLink Dimensions Partner To Help Marketers Go All-In On Digital Boston — November 15, 2018  Today, Digilant, a programmatic media buying services company, announced that to address a pressing market need, Digilant and HealthLink Dimensions have joined forces to create a powerful partnership, specifically designed to address the demands of healthcare and pharmaceutical …

Defining the Impact of Programmatic Buzzwords over Brews In Kansas City: AI, Blockchain, Attribution, & More

Defining the Impact of Programmatic Buzzwords over Brews In Kansas City: AI, Blockchain, Attribution, & More

On Wednesday, October 3rd I attended Digilant’s gathering of digital marketers at Boulevard Brewery in Kansas City for a lunch panel around the topic of “Defining the Impact of Programmatic Advertising Buzzwords.” While guests tasted a variety of brews and ate a delicious lunch, CEO of Digilant, Raquel Rosenthal, moderated a panel with: –       Claire …

Programmatic Media Buying 101: Bid Shading And Bid Caching Defined

Programmatic Media Buying 101: Bid Shading And Bid Caching Defined

Programmatic auctions are experiencing a big shift in the way inventory is priced. Media buyers who have been using second price auction strategies are finding that more and more SSPs are moving to first price auctions.  In the second quarter of 2018 a report by Getintent found that 43.3{49155fae4ec323e414ee440f75ad71293e247f1813a4ec8c4e3e2060f3683931} of impressions were sold through first-price auctions, where …

Programmatic Media Buying 101: Why DSPs & DMPs work better together?

Programmatic Media Buying 101: Why DSPs & DMPs work better together?

  Data-driven advertising has been proven to deliver the most effective way of managing an advertiser’s spend as well as the most efficient way to monetize a seller’s digital assets. The effectiveness of data-driven decisions –planning, selling, buying– make it necessary for both sellers and buyers to take as much control of their data as possible, …

Digilant Hosts Panel On Blockchain Innovation in Ad Tech

Digilant Hosts Panel On Blockchain Innovation in Ad Tech

Blockchain Explained for: Digital Marketers, Media Buyers & Advertisers   BOSTON, June 28, 2018 /PRNewswire/ — Digilant, a global provider of programmatic ad buying solutions and services, assembled a panel of speakers in Boston, to discuss the impact of blockchain innovation on the advertising technology industry. The panel was moderated by Adam Cahill, Executive Chairman, …

Are you interested in receiving news, articles and updates on programmatic advertising?

Leave your details below to receive periodic updates.

I have read and accept the Digilant's privacy policy.