News & Press

Tipico enlists Digilant as US media buyer

07/15/2020 - Sierra Ducey

“[Digilant’s] omnichannel expertise and multifaceted approach to growing our business will be paramount as we reach sports fans and bettors across the United States,”

Keith Gormley

Head of US Marketing, Tipico

Tipico has hired US omnichannel digital advertising services company Digilant as its main US media buyer to support its US sportsbook launch later this year. Under the agreement, Digilant will be the main media buyer of record for the US division, responsible for digital marketing, advertising campaigns, marketing analysis and optimisation.

Digilant’s focus will be to reach US sports bettors across a variety of digital platforms, driving them to Tipico’s US site. As part of this arrangement, Digilant is registered as an official vendor with the New Jersey Division of Gaming Enforcement (NJDGE). EGR understands Tipico conducted a thorough competitive review in Q1 2020 before choosing Digilant to coordinate its US marketing strategy.

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