In 2024, analytics remains a persistent challenge despite advancements in technology. This webinar explores the complex landscape, including evolving regulations, orphaned technologies, waning trust in media data, and how these issues affect the demand for clear business outcomes. Join us to learn how companies are navigating these obstacles and strategies to better prepare for ongoing analytics challenges.
Key Learnings
– How regulatory changes like GDPR and CCPA have reshaped analytics and media performance tracking.
– The implications of orphaned technologies such as DoubleClick and GA3 on media attribution.
– Strategies for overcoming walled gardens and biased technology in the current media landscape.
– The role of econometrics, AI, and clean data in building a sustainable analytics approach.