Hot and Ready Results: A Pizza Franchise’s Recipe for $8.7MM in Sales and 277% Lift

Objective

A national pizza franchise aimed to promote its limited-time holiday pizza through a one-month campaign designed to encourage a stress-free, enjoyable holiday season with online and in-store purchases.

Target Audience & Markets

Reached families with children, larger households, retail and CPG pizza buyers, and past website visitors. Digilant developed custom geotargeting by calculating an optimal delivery radius around each store, eliminating wasted impressions and focusing spend where it mattered most.

Strategy

Through an omnichannel campaign spanning CTV, online video, audio, display, social, and native, Digilant reached families and pizza buyers across the platforms they engage with most. Leveraging Attain’s opt-in credit card transaction data, the team prioritized real sales over foot traffic as the core KPI. Smart geotargeting and continuous optimization enhanced performance and efficiency, culminating in the brand’s highest single-day sales in history.

Results

The campaign delivered record-breaking results, driving the highest single-day sales in the brand’s history. Leveraging smart targeting, precise geo-strategies, and an omnichannel approach, the initiative achieved outstanding performance: