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Modern Political Advertising, Built for What’s Next

Voters are fragmented, timelines are compressed, and every cycle gets louder. Digilant helps campaigns and advocacy organizations connect the dots between attention, action, and results across every screen.

Talk to a political media expert

Three Core Goals.
One Partner.

Political media is complex, but the goal is not. Most campaigns are optimizing for three outcomes, and we know what it takes to deliver against each one.

Changing minds takes more than reach.

Persuasion

Digilant helps campaigns shape perception, introduce contrast, and influence undecided audiences with precision targeting and high-impact media placements.
Turnout is driven in the moments that matter most.

Mobilization

Digilant helps campaigns activate voters through geo-targeted strategy, omnichannel sequencing, and messaging built to drive registration and participation.
Every donor touchpoint needs to work harder.

Fundraising

Digilant helps campaigns grow donor lists, maximize contribution performance, and sustain momentum through measurable full-funnel media.

Solutions built for every political advertiser

Political advertising is not one-size-fits-all. We support a wide range of organizations shaping elections, legislation, and public opinion with media strategies built for precision, speed, and measurable impact.

Candidate Campaigns

Federal, state, and local elections

Advocacy & Issue Campaigns

Ballot measures, legislation, public opinion

PACs & 529s

Issue-based, indirect candidate support

Lobbying Organizations

Highly targeted, geo- and issue-specific influence

Political planning, powered by Nexus Insights

Nexus Insights is Digilant’s AI-powered planning and intelligence solution, built to deliver performance metrics, audience intelligence, and voter trend insights using trusted sources including the U.S. Census and PEW.

Personality-Based Audience Insights

Shape messaging that resonates with the voters you need most.
Nexus Insights applies personality science to uncover core audience traits and motivations, helping campaigns tailor narrative framing with greater precision.

Precision Targeting and Media Optimization

Find the right voters, then reach them in the moments that matter. Nexus combines audience scale with behavioral and personality-based intelligence to identify  voters, uncover motivations, and optimize toward high-attention touchpoints.

Perception and Connection Strategy

Strengthen how voters engage with a candidate, issue, or message. Understand what matters most to key audiences, how they form opinions, and where media can build trust, familiarity, and support.

Nearly $11 billion will
shape the election media
landscape in the 2026
midterms. Connect with
voters across screens
and devices, wherever
they are, with premium
media that breaks through.

Learn more about our channels
See Nexus Insights power political planning

Our approach: reach, resonance, and return on your goals

Digilant’s methodology guides political campaigns from start to finish. We build plans around attention, resonance, and measurable results so every dollar works harder across persuasion, mobilization, and fundraising.

1

Attentive Reach

We identify where voters are paying the most attention, pinpointing the channels and environments that turn reach into real impact.

2

Emotional Resonance

With intentional flighting and tuned ad formats, campaign messages land with purpose and relevance, helping creative connect in the moments that shape perception.

3

Measurable Returns

We connect media investments to outcomes like engagement, voter action, brand lift, and performance metrics that prove impact.

4

The Digilant Difference

Beyond execution, we bring strategic partnership, proven expertise, and media that works harder from early planning through Election Day.

Ready to activate smarter political media today?

Let's talk

Recommended Reading

Election cycles move fast. Explore our latest guides, playbooks, and research on political media strategy, voter engagement, and brand safety during election season.

The Modern Campaign Playbook: Reaching Voters in a Digital-First World

Surviving the Election Surge: 5 Brand Safety Tips for Digital Advertisers

A Political Organization’s Strategic Approach to Driving Awareness with Connected TV

Visit our blog

Frequently Asked Questions

How quickly can political digital campaigns launch on major platforms?

Political campaigns can move very quickly, especially when creative and compliance details are prepared upfront. Most major platforms require advertiser verification and disclaimers, which may take a few business days to process, so building in a small lead time helps ensure campaigns launch smoothly. With the right setup, political advertisers can activate fast and stay responsive throughout the cycle.

Can digital political advertising actually reach persuadable or high-priority voters in a district?

Yes, but only with the right targeting approach. Modern political campaigns can go beyond broad geographic buys by layering voter behaviors, issue interests, turnout propensity, and engagement signals. This allows campaigns to focus spend on the audiences most likely to be persuaded, mobilized, or activated rather than wasting impressions on voters outside the objective.

How should political campaigns think about the shift from linear TV to Connected TV?

Linear TV is still a major part of political advertising, but voter attention has increasingly moved to streaming. Connected TV gives campaigns a way to extend television-style storytelling into more targeted, measurable environments, reaching voters across devices and households beyond traditional broadcast buys.

CTV is not just a replacement for linear. It is a strategic channel that can improve reach, reduce waste, and connect messaging to real voter engagement.

Discover how we can help your business grow.

Let's chat