CAPABILITIES

Social Influencer Marketing

Incorporate influencers into your your paid advertising strategy in a way that builds awareness, credibility, and trust.

By 2020, brands are projected to spend more than $7 billion on social influencer marketing. Having a partner that understands how to effectively use social influencers is essential.

LEVERAGE ALL TYPES OF INFLUENCERS

MEGA INFLUENCER

Professional athletes, actresses or artists who monetize their celebrity influencer.

MACRO INFLUENCER

Earn their living as a content creator (bloggers, YouTubers, journalists).

MICRO-INFLUENCER

Have a ”side hustle” creating content and aspire to become a macro influencer someday.

REFERRERS

Share if the incentive is right, but will put in limited effort (think copy and past a link).

LOYALISTS

Love your brand and purchase regularly but never share.

ADVOCATES

Consumers and employees who don’t produce content often, but will do so for brands they are passionate about, but with less quality

CATEGORY EXPERIENCE

CPG

E-Commerce

QSR and Dining

Fashion & Retail

Beauty

Home

Food

Travel

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