ISPD appoints Albert Llorens as new CEO to strengthen its positioning and accelerate its strategic evolution

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The company reinforces its commitment to the integration of media, technology, data, and artificial intelligence as key growth drivers.

Barcelona, 29 May 2026.  ISPD (EPA:ALISP)  has announced the appointment of Albert Llorens as its new Chief Executive Officer (CEO), following a proposal by Fernando Rodés. The decision, effective from 1 June 2026, is part of the company’s ongoing continuity plan and the next phase of its strategic evolution.

The appointment concludes a rigorous process of evaluation of both internal and external candidates, as well as a gradual leadership transition that began more than a year ago. During this period, Albert has actively contributed to defining and driving ISPD’s main strategic priorities.

Until now Chief Product & Strategy Officer at ISPD, Albert Llorens brings more than sixteen years of experience in the marketing and technology sector. He has built his career at companies such as Semrush (Growth Director), BNC10 (Founder and CEO), Parlem Telecom (Chief Growth Officer), and CaixaBank Digital Business (Business Development & Growth Manager, as well as media lead for the launch of ImaginBank).

Albert holds a Master’s degree in Strategic Communication from Universitat Ramon Llull and an MBA from IESE Business School. He also holds degrees in Advertising and Public Relations, and in Market Research from the Universitat de Barcelona.

Fernando Rodés will continue as Executive Chairman, remaining closely involved in the company’s strategic vision, the development of new growth opportunities, and ISPD’s international expansion. He will also continue sharing corporate governance responsibilities alongside Jordi Ustrell (CFO) and Andrea Monge.

Regarding the appointment, Fernando Rodés stated: “This is a very significant moment for ISPD. After a phase of consolidation across our business lines and markets, we are entering a new stage of international growth. I have worked closely with Albert over recent months and have been able to see first-hand his human qualities, leadership capacity, strategic vision, and commitment to people as the core of the organization. We are convinced he is the right person to lead this new phase.”

For his part, Albert Llorens said: “ISPD has a strong foundation, leading brands across Europe, the United States, and Latin America, and an exceptional team. We start from recognition as the number one independent agency in Spain, and our goal is to consolidate that leadership by accelerating international growth.”

ISPD thus enters a new stage with a clear ambition: to grow faster, further, and with greater impact on the transformation of global marketing.

About ISPD

ISPD is a leader in strategic communication, marketing and advanced AI solutions, reshaping the relationship between people and brands. With a clear vision for digital transformation, we work alongside our clients to co-create value, driven by a deep commitment to sustainability and generating a positive impact on people and the planet.
Our multidisciplinary team, comprising over 500 experts in research, data science, storytelling, shopper marketing, gaming, media, technology and consultancy, comes together to deliver comprehensive and innovative solutions.
We are listed on Euronext Growth, Paris (ALISP). Find out more at ispd.com or on our LinkedIn page.