Blog Post

What Does a Full Service Marketing Agency Do?

December 10, 2020 - Liz Murphy

When it comes to a full service marketing agency, you might be surprised about all of the tasks the team on the other side of the screen can handle. A stellar digital advertising agency takes care of everything from digital marketing to content creation and website development. Bear in mind, however, that none of this happens overnight. A great full-service marketing agency takes time to plan strategies well in advance of campaign executions, hones in on your branding and messaging, and monitors the results as the analytics begin to roll in.

With this in mind, let’s dive a little deeper into the role of a full service marketing agency so you can see how this type of setup might help your business.

Solutions-Focused Services

When you’re searching for a digital advertising agency, you want to find a team that’s able to deliver a wide range of services. Digilant is proud to say we’re here for you in this area, as we focus on improving our clients’ businesses by all means possible. This means we can help you concoct awesome email campaigns, design unbelievable landing pages, and promote yourself on social media sites.

No matter what you’re trying to accomplish, our full-service marketing agency can take care of your needs (and then some).

Teams with Varied Backgrounds and Experiences

At Digilant, we find that it’s important to tout our employees’ talents to our clients so they can see the wide breadth of knowledge that each person brings to the table. Our digital advertising agency is filled with professionals from various backgrounds and years of experience in what they specialize in, be it inbound marketing, programmatic ad-buying, direct response marketing, or paid affiliate marketing.

Digilant’s team members come from a varied array of experiences, bringing with them a combination of creativity and analytical skills that bolster each project we take on.

Open Collaboration and Communication Within the Team

At Digilant, we believe in being the type of full service marketing agency that thrives on being transparent and communicative with our clients. We want you to understand that the person who’s helping with your search engine optimization (SEO) efforts can easily reach out to the social media manager if they need to connect about ideas or exchanges. The same goes for the folks who will be working on your paid advertising, paid influencer, or paid affiliate marketing campaigns. To us, the machine is really well-oiled when everybody can get together and share ideas. That’s what makes our clients’ campaigns successful.

Creation of Branding and Design

Your digital advertising agency should be able to offer you the ability to bring your ideas to life by way of creative touches and innovative processes. At Digilant, we’re a full service marketing agency that offers a complete range of creative services that are built to both engage and inspire your audiences. We’re experts in media planning and strategy, creative development, and analytics oversight.

Media Planning & Strategy

We’ll talk to you, listen to what your ideas are, and bring our team of experts in to make everything cohesive. Our in-house team of media planning gurus understands strategy, and will happily bring their insight into your project. These people can help you understand your existing data, plan for future success, and make informed decisions that can drive greater brand awareness going forward.

Creative Strategy

When you work with this team at Digilant, you’ll be exposed to professionals who understand audiences and create campaigns around their needs and expectations in ways that are engaging and far-reaching.

Paid Search Marketing

If you really want to be successful with your marketing endeavors, you have to make friends with the search engines. This is where our paid search team can help you. We help companies gain audiences within searchers’ SERPs (search engine results pages) so they can boost their rankings and enjoy highly-targeted search engine optimization and paid search programs. We make sure you have the keywords and proper phrases woven into your content and online advertising so you get the most attention possible for your efforts.

Lead Generation

Everything a great digital advertising agency does ultimately revolves around generating well-qualified leads for its clients. It takes a mix of a lot of ingredients, including:

  • Content marketing
  • SEO
  • Email marketing
  • Marketing automation
  • Paid advertising
  • Website and landing page creation
  • Data integration and onboarding

In the end, it’s our team’s goal to make sure you get as much attention to your brand as possible. When you work with us, you’ll realize a number of benefits, including a scalable solution that can change on a dime, depending on your business’s needs. This isn’t always possible with an in-house marketing team, and the costs associated with training, development, and software can easily find small business owners in over their heads when the bills come due. For us, as a full service marketing agency, you only have to worry about one thing: sharing your thoughts with us. We’ll take care of the rest, including data integration and monitoring of analytics.

Digilant is a premier digital advertising agency that knows how to take advertisers from “now” to “next”. Our team of experts is filled to the brim with creative ideas that can take your brand to the next level. If you’re ready to elevate your digital marketing strategies, we’re ready to step in and help. Connect to our team today!

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