ispDigital, Digilant’s Holding Group, Acquires Performance Marketing Specialist React2Media

ispDigital Expands Its Digital Marketing Capabilities and Services in the US

Boston – July 12, 2017ispDigital, an international technology marketing services holding company that offers innovative solutions for brands and agencies, announced its acquisition of React2Media via one of its companies, Antevenio. While ispDigital was already present in the US with its programmatic media solutions and services company, Digilant, this is the first footprint for Antevenio.

Antevenio and React2MediaReact2Media is the second acquisition that ispDigital has made this year in the US, following the acquisition of Anagram by Digilant in late March. This is an expression of the strategic importance of the US market for the digital marketing focused holding group.

Antevenio, with offices across Europe and Latin America, is a leader in Southern Europe in publishing and marketing technologies, and it is quoted on the EuroNext ticker ALANT (France). React2Media is a New York-based digital marketing agency, specialized in performance marketing that has developed proprietary technologies and services to help brands to broaden their audiences and foster their development.

Antevenio has agreed to buy 51% of React2Media’s capital, with the balance held by the three executives of the agency. The two founders, Alexander Schaller and Jordan Galbraith, and Chief Revenue Officer Casey White, will accompany the development in the US for at least 3 years. The agreement provides for the progressive acquisition of the remaining shares by 2021.

Joshua Novick, CEO of Antevenio, born in the US, will oversee the integration of the subsidiary and work on existing synergies in order to expand the publishing business in the US, as well as the distribution of email marketing technologies and services. Alan Osetek, CEO of Digilant, based in Boston, will join the board of the subsidiary and support the commercial expansion in the US market. Digilant, Antevenio’s and now React2Media’s sister company within the ispDigital group, headquartered in Boston, is already present across the US with offices in Boston, New York, San Francisco, Chicago, Denver and Atlanta.

“To bring our company to the next level it is key to establish ourselves in the United States, the largest and most innovative market for digital marketing,” said Joshua Novick, President and CEO.  “We have the two perfect ingredients for the future success of our company, first React2Media as a partner with quality management, as well as complementary expertise, technology and products; secondly our sister agency, Digilant, who already has an established and growing digital and programmatic media buying presence in the US market.”

Alex Schaller and Jordan Galbraith, founders of React2Media also commented: “We share with Antevenio the same values of professionalism and innovation. Since day one we have been able to satisfy our customers by offering high quality services. With Antevenio we will be able to strengthen our range of products and services, a necessity in this rapidly changing digital marketing environment. Leveraging their robust technologies and their social media and portal knowledge, will allow us to close the loop in our current range of marketing offerings.”

About ispDigital
ispDigital is a group of technological marketing services companies that offer innovative solutions for brands. Together with Acceso, Antevenio and Digilant, ispDigital brings integral cross-channel and cross-device marketing solutions. ispDigital is owned by Inversiones y Servicios Publicitrios (ISP) a company of the Rodés family. For more information visit www.ispdigital.com.

About React2Media 
React2Media is a global digital performance-based marketing company. Working across Web, mobile, and social media platforms. React2Media offers advertisers, and publishers a range of technology based lead generation and performance based marketing solutions. For more information visit www.react2media.com.

Digilant Acquires Programmatic Agency Anagram

Digilant Acquires Programmatic Agency Anagram

Expanding Programmatic Capabilities and Services

Boston – March 23, 2017Digilant, a global provider of customized programmatic ad buying solutions and services, today announced it has acquired Anagram, a programmatic marketing agency.
Digilant Acquires Anagram, Programmatic Marekting AgencyAnagram was founded in 2015 with the goal of bringing clients a fully transparent approach to programmatic marketing, with a focus on customers taking an insourced operating model. Founded as part of the thriving hub of Boston’s ad-tech community, Anagram makes a point of giving their clients full access to and control over their platforms while helping them build their own capabilities.

The acquisition of Anagram will expand Digilant’s programmatic capabilities to offer a full range of possibilities to service clients.  “By combining our products and technology resources with Anagram’s expertise, we will have the flexibility to grow our very hands-on services that set us apart from other programmatic providers,” said Alan Osetek, Global CEO at Digilant.  “We believe that Digilant’s customized programmatic approach, aligned closely with what an advertiser needs to leverage their data and resources, helps our clients compete in a very crowded digital buying marketplace.”

Both Adam Cahill, founder and CEO of Anagram and Colin Brown, Chief Media Officer, will join the executive management team.  Together they bring over 20 years of digital agency experience to Digilant.  Adam Cahill will be joining Digilant as President of the US market and will be responsible for all of the US business and operations. Prior to launching Anagram, Adam’s agency roles included Chief Digital Officer at Hill Holliday, EVP and Co-Media Director at Hill Holliday, and SVP, General Manager of Carat in Boston.

“As marketers shift more of their budgets towards programmatic ad buying platforms, we are excited for the opportunity to join a Boston headquartered company, that can help us grow our business globally,” said Adam Cahill.  “We want to continue to add value in the programmatic space and we are confident, that as part of Digilant, all of Anagram’s employees will be given the opportunity to achieve their goals.”

For more information about Digilant, please visit www.digilant.com or follow the company on Twitter @Digilant_US.

About Digilant

Digilant provides customized ad buying solutions and services specially designed for independent agencies and brands that are increasing their programmatic spending. Digilant’s automated and proprietary ad-buying platform MIKE, and data science methodologies enable advertisers to uncover new customers by unlocking complex audience and customer data that gives them actionable intelligence across every important media channel.

Headquartered in Boston, Digilant has offices in New York, Chicago and San Francisco, and across the globe in Barcelona, Bogota, Lima, London, Madrid, Mexico City, Monterrey, and Santiago. For more information please visit www.digilant.com or follow us on Twitter @Digilant_US.  Digilant is an ispDigital Group Company (www.ispdigital.com).

For more information about this release please contact Karen Moked, VP of Marketing at Digilant.

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