For travel advertisers, it can be difficult to understand how to reach find, reach, and engage diverse travel personas at different stages of their buyer journey. Our guide breaks down four key travel personas — solo, multigenerational, bleisure, and honeymoon travelers — with insight into who they are, how they roam, their media habits, and how they connect with brands.
With this guide, travel advertisers gain a deep look into these personas, and examples of curated media plans, to help inspire and inform media strategies.