A Political Organization’s Strategic Approach to Driving Awareness with Connected TV
Back to Case StudiesObjective
During the 2024 U.S. election, a prominent political consulting firm launched a Connected TV (CTV) campaign for a political action organization targeting key swing states—Pennsylvania, Nevada, and Georgia. The campaign aimed to enhance awareness and boost voter participation among both English- and Spanish-speaking audiences in these pivotal regions.
Strategy
The organization ran a two-week CTV campaign, leveraging curated inventory across premium publishers, Samsung viewer data, and political data to effectively reach the target audience. This approach was aimed at engaging individuals who had been exposed to competitor ads.
To refine targeting, we used CRM lists to reach voters by state and political affiliation while employing modeling tools to identify lookalike audiences for incremental reach.
Results
Despite the crowded election-season ad space, our strategic data and inventory selection ensured full delivery.