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Webinar

Election Proof Your Ads: Insights and Tactics for Digital Advertising

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Election years present unique advertising challenges and opportunities — but not just for political advertisers. Non-political advertisers must stay close to the impact that political agendas, advertising investments, and climates have on the overall digital ecosystem to ensure success in an already complex and convoluted space. In this webinar advertisers will hear about important considerations to keep top of mind during an election season.

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Reports

Brand Health Tracker

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Understanding how a brand stacks up against its competition is critical to success. Digilant’s Brand Health Tracker report can help you do that.

In this report we examine the search volume of the healthcare, financial service, travel, CPG, and education sectors to uncover how they’re evolving, how consumers are engaging with these sectors, and which brands are leading the way. Download your copy today to gain insight into new category entry points that may unlock new business opportunities and how emerging trends may impact the brand health of each of these industries.

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Guide

Ad-Venture Awaits: Nailing Advertising Campaigns for Unique Travel Groups

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For travel advertisers, it can be difficult to understand how to reach find, reach, and engage diverse travel personas at different stages of their buyer journey. Our guide breaks down four key travel personas — solo, multigenerational, bleisure, and honeymoon travelers — with insight into who they are, how they roam, their media habits, and how they connect with brands.

With this guide, travel advertisers gain a deep look into these personas, and examples of curated media plans, to help inspire and inform media strategies.

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Guide

The Comprehensive Guide to Cookieless Advertising

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Understanding the impact of third-party cookie deprecation and how to confront a cookieless world is critical to ensuring future success. Our guide explains the impact cookie deprecation will have on our industry and how to prepare for it with helpful tips and insights. Download you copy today and ensure your success in the new cookieless era.

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Guide

Beyond Linear TV: A Political Advertiser’s Guide to Reaching Voters in 2024

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Digital advertising is a powerful way to reach and engage voters. Whether you’re already tapping into this medium, or completely new to the world of digital advertising, our guide can help you make the most of it. Download your copy to learn about current and future U.S. media consumption habits, digital advertising opportunities for political advertisers, and solutions for reaching and engaging key voters.

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Guide

The Essential Guide to Advanced TV Advertising

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The average American household has 22 connected devices — a striking fact considering only 2.5 people live in the average U.S. home. With so many screens and connected devices available to consumers, advertisers have tremendous potential to reach their target audiences, engage them, and drive deeper relationships. One of the most significant opportunities available to advertisers sits with advanced TV.

Download the guide today to learn how to capitalize on advanced TV advertising

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