Connect with patients, providers, and consumers
Reach the right audiences to build trust and deliver your message where it matters most.
We’ve tackled your toughest problems
Whether you’re aiming to increase patient appointments, improve brand awareness, or drive referrals, we understand your unique challenges and can help you achieve your goals.
94%
Only 41%
58%
Your digital media challenges need proven solutions
Help future patients find care
Connect with patients, practitioners, and consumers in healthcare-specific contexts, ensuring your brand reaches the right people at the right time.
Stay compliant
Our strategies are crafted with healthcare compliance in mind, enabling responsible and effective engagement with healthcare audiences.
Make data-driven decisions
Understand patient and provider behavior, monitor trends, and continuously refine outreach strategies based on real-time data.
Digilant connects you with
your audiences across
screens and devices,
wherever they are.
Media methodology matters
Digilant’s methodology guides your campaign from start to finish: we plan with data, buy with precision, optimize throughout, and analyze results to drive impact.
Plan it
Plan it
We identify audience needs and preferences to develop a strategy that aligns with your brand’s goals and healthcare-specific requirements.
Buy it
With access to trusted, healthcare-compliant channels, we ensure your message reaches relevant audiences, maximizing engagement potential.
Run it
Our team actively manages your campaign to keep it relevant and responsive, optimizing for meaningful connections with patients, providers, and consumers.
Analyze it
Through robust reporting, we provide insights into audience engagement, message effectiveness, and key trends, guiding ongoing strategy.
Ready to connect
with patients and
providers today?
Recommended reading
Gain actionable insights into healthcare trends and consumer behavior with Digilant’s audience intelligence tools, tailored for the healthcare sector.
Frequently asked questions
You’ve got questions? We have answers.
What steps does Digilant take to remain ethical when carrying out advertising campaigns for healthcare partners?
Ethical considerations are at the heart of every healthcare advertising campaign Digilant undertakes. Our approach begins with strict compliance with regulatory standards, including HIPAA and GDPR, ensuring patient data privacy and security remain uncompromised. We also prioritize transparency, crafting campaigns that provide clear, accurate, and evidence-based information. Misleading claims or exaggerations have no place in our strategy. Additionally, we adopt targeting practices that are inclusive and equitable, avoiding discriminatory algorithms or invasive retargeting tactics.
How do healthcare brands & facilities measure success for marketing campaigns?
Measuring success in healthcare marketing involves an approach that balances patient outcomes, operational efficiency, and financial goals. For patient-facing campaigns, metrics such as appointment bookings, website conversions, and inquiries about services are direct indicators of impact. For campaigns aimed at providers, success might hinge on engagement rates with educational content, attendance at events, or inquiries about specific products or services.
How does an advertising campaign differ when geared to patients vs. geared to providers?
While both audiences value trust and accuracy, the patient’s journey is personal and emotional, while the provider’s path is pragmatic and solution-focused. By tailoring strategies to these distinct dynamics, healthcare campaigns can maximize relevance and effectiveness.