Drive Growth with Paid Search
Digilant is the paid search partner behind some of the highest performing paid search campaigns in the CPG, B2B, travel, and wellness industries. We help our clients outperform their competitors. Every time.
Our nimble team of specialists analyzes search signals, keyword intent, and data to understand where, when and how consumers are searching across the Google and Microsoft ecosystems.
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SOLUTIONS WE OFFER
In-House and Under One Roof
AI-DRIVEN MARKETING TACTICS
Target CPA Bidding (tCPA)
A new feature in SEM, tCPA uses a running average cost per conversion to optimize bidding for results. We understand the machine learning implications during the learning period and optimizations.
Dynamic Search Ads (DSA)
DSA campaigns do not use keywords and instead rely on a data field or web crawler to populate the headline and landing page.
One of the most overlooked machine learning tools in SEM. This match type is an exceptional opportunity to drive scale and find low hanging fruit.
Audience targeting has become an effective strategy in SEM. To get the best performance, target audiences need to be grouped with other tools to get the best outcomes.