Platform Solutions Analyst

The ideal Platform Solutions Analyst will have ad tech experience, an analytical, strategic, and creative mind, as well as strong communication skills, both written and spoken. The position offers full immersion into the digital advertising space, with room for growth and personal advancement, while developing a core background in the industry, including: media, data, analytics and strategy.

The Platform Solutions Team touches every piece of business in the company. They work with Sales, Campaign Solutions, and Engineering to own client relationships, close and grow business, strike new vendor deals, and develop custom solutions. 

 

Responsibilities:

  • Owns selection, integration, and adoption of new platforms
  • Internal training and support across all programmatic platforms
  • Provides expertise on campaign performance, optimization and programmatic strategy
  • Supports partner relationship management
  • Leads key agency accounts, which includes but is not limited to:
    • Provides first line support and training for self-service clients
    • Regular communication and client relationship development
    • Responsible for campaign management, optimization, reporting and budget allocation for owned accounts
    • Develops custom solutions to improve performance and workflow for clients
  • Supports Sales in new business efforts by demonstrating platforms and answering RFPs
  • Work with the Digital media teams to develop measurement action plans for online media campaigns.
  • Deliver tracking analysis and reports to support client campaigns and programs, creative and recommended solutions.
  • Ability to develop tracking and reporting requirements, particularly web analytics.
  • Ability to contribute to increasing the level of innovation in data, analytics and CRM

 

Required Skills & Experience:

  • 2+ years of experience in online advertising account management, marketing consulting, brand management or yield optimization. 
  • Ability to work within a highly collaborative, dynamic environment
  • Organized and process oriented
  • Very strong written and spoken communication skills
  • Familiarity with Excel and constructing Pivot tables
  • Highly analytical and strategic
  • Ability to work both as part of a team and independently
  • Disciplined and possessing great attention to detail
  • Excited to keep up with the latest progress and trends in ad tech

 

Preferred Additional Qualifications:

  • Prior experience utilizing DSPs such as MediaMath, DV360, Trade Desk, Xandr/AppNexus
  • Experience with Google Analytics or Ominture
  • Experience with Google Tag Manager, AdForm or other Tag Management Platforms
  • History of running and optimizing CPA/CPL campaigns
  • Account management or client service experience
  • Exposure to tools like Fiddler, Charles, DCM, JIRA, Salesforce
  • Working knowledge of HTML, ad tag construction

 

Benefits and Compensation:

Competitive salary commensurate with experience and bonus opportunities.

Digilant offers an excellent benefits package including 401K with a matching contribution, Medical/Dental/Vision effective Day 1, Group Life Insurance, AD&D, Long and Short Term Disability, Flexible Spending Accounts, Pre-tax Commuter Benefit Programs and an Uncapped Paid Time Off Policy!

Digilant, Inc. is an equal opportunity employer.

Media Planning/Trading Analyst

We are currently seeking a Media Planning/Trading Analyst to join our growing Omnichannel Campaign Team. This position requires collaboration and analytical skills, as well as a proven track record working within a team environment and across multiple departments and disciplines to actively manage the planning and execution of digital media campaigns. The Media Analyst will be responsible for campaign performance analysis, interpretation, and the presentation of data to define, execute and evolve campaign strategies to ensure the long-term success of client campaigns. The Media Analyst will contribute to publisher and vendor coordination with the potential to train and develop junior media planning resources as growth is experienced within the campaign team.

Inherent in this responsibility is ensuring campaigns are delivering against KPI’s and proactively managing campaign performance across digital media portfolio. The media analyst will develop and recommend forward-thinking strategies and innovations. This role entails some client face time providing subject matter expertise to internal and external stakeholders.

 

Skills & Responsibilities:

  • Media planning, buying, trafficking, and optimization management of digital media campaigns based on brief parameters and media strategy.
  • Coordination of assets and tags with vendors and ensuring campaigns are delivering against KPI’s
  • Recommend forward-thinking strategies and innovations.
  • Proactively work on campaign set-up and optimization strategy.
  • Work to provide analytical insights to the client.
  • Responsible for ensuring the quality and integrity of work produced for our clients.
  • Ability to build strong relationships with the campaign team, manage expectations and campaign deliverable schedule.
  • Comfortable asking questions and escalating as necessary to ensure that Digilant can deliver all campaigns successfully on time and on budget.
  • Adaptability to work across multiple verticals for B2B and B2C
  • Ability to work in multiple biddable media platforms for programmatic and social or search. 
  • Offline media knowledge a plus, but not required.

 

Benefits and Compensation

Competitive salary commensurate with experience and bonus opportunities.

Digilant offers an excellent benefits package including 401K with a matching contribution, Medical/Dental/Vision effective Day 1, Group Life Insurance, AD&D, Long and Short Term Disability, Flexible Spending Accounts, Pre-tax Commuter Benefit Programs and an Uncapped Paid Time Off Policy!

Digilant, Inc. is an equal opportunity employer.

Strategist, Planning & Insights – USA

Digilant, part of ispDigital, offers programmatic buying solutions and services designed for independent agencies and brands that are increasing their advertising spending. Using data science to unlock proprietary and complex audience data, Digilant enables brands to uncover ‘new’ customers and provide the actionable intelligence they need to compete across every important media channel.

Headquartered in Boston, Digilant/ispDigital has offices in New York, Chicago and across the globe in 13 other countries: Spain, France, Italy, Poland, Portugal, Philippines, Mexico, Panama, Colombia, Peru, Chile & Argentina, and across six, established and leading companies. For more information please visit www.digilant.com or follow us on Twitter @Digilant_US.

Reporting into the Planning & Insights Manager, the Media Strategist is the liaison between the Sales & Media Strategy (pre-sale) and Campaign Solutions (post-sale) functions for Key Accounts. Their primary objective is to provide a strategic voice for the account that develops partnerships and drives upsells & renewals in collaboration with the in-market Sales team.

Responsibilities

Client Relationship Development:

  • Attend pre-sales meetings to serve as a product expert, answering more technical questions on Digilant’s product stack; build confidence with the client in Digilant’s capabilities as a partner.
  • Gather information on Advertiser’s business objectives for proposal development during pre-sale meetings.
  • Attend prospective client entertainment events and industry events/conferences to serve as an ambassador for Digilant.
  • Communicate with clients on follow-up questions from proposal submissions.

Proposal Development:

  • Strategically align Digilant’s products & capabilities to meet Advertisers’ business objectives.
  • Determine pricing for proposals that is competitive and will drive campaign performance.
  • Build proposal deck utilizing Digilant Marketing collateral; partner with Marketing to develop any custom materials.
  • Answer Client questions during the Proposal phase in an effort to close the business.
  • Track proposal submissions and Close/Win Rate.
  • Collaborate with Campaign Solutions to develop proposals for renewal business.

Campaign Strategy:

  • Work in partnership with the Campaign Solutions team on day-to-day Client Communications for Digilant Clients, including status calls, optimization recommendations, etc.
  • Facilitates future account planning, quarterly business reviews, strategic analysis, etc. to drive upsells and renewals in partnership with the Sales and Campaign Solutions teams on Digilant Clients.
  • Educates the Client on the best practices and trends in the programmatic space to enhance their marketing efforts.
  • Conduct vertical-specific research to incorporate into the campaign strategy. Assist Campaign Solutions with wrap reports, consumer audience insights, etc.

Key Competencies

  • Ability to thrive in a fast-paced, deadline-driven environment, delivering on both internal and external client needs.
  • Extremely detail-oriented and organized.
  • Strong analytical and strategic thinking skills.
  • Passion and aptitude for learning new concepts quickly.
  • Strong communication skills – both written and verbal.
  • Positive and enthusiastic attitude with the ability to build strong client relationships.
  • Competitive spirit; desire to rally towards team goals.
  • Team player approach; ability to effectively communicate with internal teams to deliver on client needs.
  • Experienced in Excel and PowerPoint.

Preferred Work Experience

  • 1-5 years experience in Programmatic, Search, and Social preferred

Benefits and Compensation

Competitive salary commensurate with experience and bonus opportunities.

Digilant offers an excellent benefits package including 401K with a matching contribution, Medical/Dental/Vision effective Day 1, Group Life Insurance, AD&D, Long and Short Term Disability, Flexible Spending Accounts, Pre-tax Commuter Benefit Programs and an Uncapped Paid Time Off Policy!

Digilant, Inc. is an equal opportunity employer.

Campaign Manager – Remote, USA

The ideal Campaign Solutions Analyst will have ad tech/programmatic experience, an analytical, strategic, and creative mind, as well as strong communication skills, both written and spoken. The position offers full immersion into the digital advertising space, with room for growth and personal advancement, while developing a core background in the industry, including media, data, and strategy.

As a member of the Campaigns Solutions Team, the Campaign Analyst works closely with Sales to deliver the full view of the client relationship and management of all post-sale tasks, needs and opportunities including but not limited to: kick-off calls, campaign scoping, setup and management, reporting, client communication and upselling/cross-selling opportunities.

Responsibilities

  • Manage and execute tasks involved with campaign solutions analysts; includes setup/trafficking, monitoring performance/delivery, reporting/analytics, optimization, billing/budgeting, strategic planning, etc.
  • Facilitate training and provide campaign optimization assistance to a team of analysts
  • Own client relationships; includes maintaining internal timelines and workflows, communicating campaign optimizations to client, managing expectations with frequent, proactive, delivery of information (good or bad)
  • Collaborate with relevant cross-functional teams to achieve client goals, raise awareness around high-risk campaigns and/or high-profile clients, up-sell opportunities leveraging historical data and insights.

Required Skills and Experience

  • 1+ years of experience in online advertising account management, marketing consulting, brand management or yield optimization.
  • Experience in DV360, MediaMath, Xandr, TTD, or other leading DSPs
  • Ability to work within a highly collaborative, dynamic environment
  • Organized and process-oriented
  • Excellent leadership and team management skills
  • Very strong written and spoken communication skills
  • Familiarity with Excel and constructing Pivot tables
  • Highly analytical and strategic
  • Ability to work both as part of a team and independently
  • Disciplined and possess great attention to detail
  • Excited to keep up with the latest progress and trends in ad tech

Preferred Additional Qualifications

  • Prior programmatic experience utilizing a DSP or ad trafficking
  • History of running and optimizing CPA/CPL campaigns
  • Account management or client service experience
  • Exposure to tools like DoubleClick Suite, Salesforce, Datorama, Sizmek, Google Tag Manager
  • Working knowledge of HTML, ad tag construction 

Benefits and Compensation

Competitive salary commensurate with experience and bonus opportunities.

Digilant offers an excellent benefits package including 401K with a matching contribution, Medical/Dental/Vision effective Day 1, Group Life Insurance, AD&D, Long and Short Term Disability, Flexible Spending Accounts, Pre-tax Commuter Benefit Programs and an Uncapped Paid Time Off Policy!

Digilant, Inc. is an equal opportunity employer.

Sales Director

Digilant offers programmatic buying solutions and services designed for independent agencies and brands that are increasing their programmatic spending. Using data science to unlock ‘new’ automated buying strategies, Digilant enables brands to uncover proprietary and complex audience data that gives them the actionable intelligence they need to compete across every important media channel. Digilant is an ispDigital Group Company.

Digilant is searching for a passionate agency sales professional to join our team with an understanding of the digital advertising industry. You will have excellent relationships with relevant people at media buying agencies and will be responsible for developing mutually successful business relationships with them while representing Digilant.

Responsibilities:

  • Support the sales cycle by effectively communicating the value of Digilant advertising solutions.
  • Manage agency and advertiser relationships to achieve quarterly revenue and monetization targets.
  • Identify and develop relationships with relevant top tier media buying agencies.
  • Create persuasive presentations using case studies to close sales deals.
  • Work collaboratively with all cross-functional teams.
  • Drive awareness of Digilant advertising within the agency and advertising community.
  • Contribute to the development of our products and services by providing informed opinions on internal sales strategies and channel partner feedback.

 Desired Skills & Experience:

  • 3-5 years of successful digital sales experience with consistent overachievement.
  • Experience successfully selling online advertising solutions (CPM, CPC, dCPM, etc.).
  • Knowledge of programmatic ecosystem. Both Managed and Self-Service.
  • Ability to develop strong relationships at all levels with target agencies and client-direct by means of prospecting, generating meetings and entertaining clients.
  • Superior verbal, face-to-face, phone and email communication skills.
  • Goal oriented personality with a strong work ethic, commitment to success and a “roll up your sleeves” personality.
  • Experience with CRM systems and a technical aptitude to learn new technologies.
  • Bachelor’s degree or equivalent experience.
  • Ability to travel as needed.

Benefits and Compensation

Competitive salary in line with experience and bonus opportunities.  Digilant offers an excellent benefits package including a 401K match, Medical/Dental/Vision effective Day 1, Group Life Insurance, AD&D, Long and Short Term Disability, Flexible Spending Accounts, Pre-tax Commuter Benefit Programs and an Uncapped Paid Time-Off Policy!

Digilant, Inc. is an equal opportunity employer.

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