Incorporate influencer marketing into your your paid advertising strategy in a way that builds awareness, credibility, and trust.
By 2020, brands are projected to spend more than $7 billion on social influencer marketing. Having a partner that understands how to effectively use social influencers is essential.
LEVERAGE ALL TYPES OF INFLUENCERS
Professional athletes, actresses or artists who monetize their celebrity influencer.
Earn their living as a content creator (bloggers, YouTubers, journalists).
Have a ”side hustle” creating content and aspire to become a macro influencer someday.
Share if the incentive is right, but will put in limited effort (think copy and past a link).
Love your brand and purchase regularly but never share.
Consumers and employees who don’t produce content often, but will do so for brands they are passionate about, but with less quality