Paid Search Engine Marketing
Today, search happens everywhere. We understand the importance of being in the right place at the right time with the right message. Search is the most direct and transaction-oriented advertising channel and Digilant can help you navigate through its complexities.
Our team of specialists analyzes search signals, keyword intent, and data to understand where, when and how consumers are searching across the Google and Microsoft ecosystems. We build strategies with the future of search marketing and evolving marketing goals in mind.
SOLUTIONS WE OFFER
Intent driven advertising based on keywords to drive conversions and revenue
- Award-winning Training
- Comprehensive Knowledge Base
Intent-driven advertising for retailers and e- commerce brands to drive sales & revenue
- Smart Shopping Campaigns
- Google Express
Visually Intent driven campaigns to contextually target users in order to
drive app installs on IOS and Android.
- Universal App Install Campaigns
Visually driven ads based on contextual/affinity targeting to drive awareness and reach
- Google Smart Display
- YouTube and Gmail
AI-DRIVEN MARKETING TACTICS
Target CPA Bidding (tCPA)
A new feature in SEM, tCPA uses a running average cost per conversion to optimize bidding for results. We understand the machine learning implications during the learning period and optimizations.
Dynamic Search Ads (DSA)
DSA campaigns do not use keywords and instead rely on a data field or web crawler to populate the headline and landing page. This type of algorithm-driven bidding is complex. Done right it can be one of the biggest drivers of conversions and optimization.
One of the most overlooked machine learning tools in SEM. This match type is an exceptional opportunity to drive scale and find low hanging fruit.
Audience targeting has become an effective strategy in SEM. To get the best performance, target audiences need to be grouped with other tools to get the best outcomes.