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Display, Native, & Video Advanced TV Advanced Audio Paid Social Paid Search Retail Media Digital Out of Home Advanced Gaming View All
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Advanced TV: Your Comprehensive Guide to CTV, OOT and Channel Best Practices
07/24/2023 - Kyle Malone
Advanced TV: Your Comprehensive Guide to CTV, OOT and Channel Best Practices
What Is First-Party Data Onboarding—and How Does It Work?
What Is First-Party Data Onboarding—and How Does It Work?
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Paid Search

Captivate and
convert with
search advertising.

With keyword and intent-driven search advertising you can drive conversions and substantially increase revenue for your brand.

Get started now

Capitalize on the shopper mindset

Reach users who are actively searching for products or services that are similar to yours, capture their attention at a decisive moment of high purchase intent.

Increase visibility

Unlike organic search strategies that take time to yield results, search ads can place you at the top of search engine results pages almost immediately, quickly increasing your visibility.

Explore the versatility and dynamism of search advertising.

Customizable
campaigns

Tailor your search ads according to demographics, location, language, and time of day.

Increased flexibility

Start, pause, or adjust your campaigns at any time based on performance, or budget changes.

Benchmark your impact

Measurable
performance

Refine your strategy and maximize spend with detailed analytics from impressions to conversions.

Diverse formats for diverse needs.

Deliver seamless, curated ad experiences throughout your social media campaigns with our array of ad formats. Learn how you can supercharge your search advertising with different ad formats.

Dynamic
search

Use your website content to target your ads and fill gaps in your keyword-based campaigns.

Click
to call

By including your phone number in your ads, you can drive phone calls directly to your business.

Performance
Max

Leverage machine learning and AI to optimize bids and placements in real-time.

Reach your audiences across all their favorite channels.

Reach your audiences across all their favorite channels.

Display, Native, & Video

 Reach your audiences across all their favorite channels.

Paid Social

 Reach your audiences across all their favorite channels.

Retail Media

 Reach your audiences across all their favorite channels.

Advanced TV

 Reach your audiences across all their favorite channels.

Advanced Audio

 Reach your audiences across all their favorite channels.

Digital Out Of Home

 Reach your audiences across all their favorite channels.

Advanced Gaming

Do more with Digilant.

When faced with tough challenges, we optimize your resources to help you reach your goals.

Research
& strategy

Uncover valuable audience intelligence, prior to campaign launch, to maximize media investments.
Media planning
& buying

Execute a winning omnichannel strategy, carefully curated to suit your market, audiences, and campaign objectives.
Analytics
& intelligence

Easily uncover campaign insights with easy-to-read reports and our team of analysts.
Data
onboarding

Leverage your first-party data for precision targeting and enhanced customer experiences.

Meet some of the experts
behind Digilant.

Kate Nickolaus Kate Nickolaus Linkedin
Manager, Search

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Frequently asked questions.

You’ve got questions? We have answers.

What are the benefits of working with a paid search partner rather than advertising in-house?

Working with a paid search partner offers numerous benefits, including expertise in keyword research, ad creation, and bid management. Partners have access to advanced tools and industry insights that can enhance campaign performance. They can also save time and resources, allowing businesses to focus on core operations while achieving better ROI through optimized search strategies.

How is a Paid Search campaign’s success measured?

A paid search campaign’s success is measured using various key performance indicators (KPIs) such as click-through rate (CTR), conversion rate, cost per click (CPC), and return on ad spend (ROAS). Tracking these metrics provides insights into campaign effectiveness, helping to refine strategies and improve results over time.

Should I bid on competitors’ brand terms?

Bidding on competitors’ brand terms can be a strategic move to capture potential customers searching for alternatives. However, it should be done carefully to avoid unnecessary costs and potential legal issues. Analyzing competitor keywords and ensuring your ads offer clear value propositions can make this strategy effective.

Discover how we can help
your business grow.

Let’s chat