Captivate and
convert with
search advertising.
With keyword and intent-driven search advertising you can drive conversions and substantially increase revenue for your brand.
Capitalize on the shopper mindset
Reach users who are actively searching for products or services that are similar to yours, capture their attention at a decisive moment of high purchase intent.
Increase visibility
Unlike organic search strategies that take time to yield results, search ads can place you at the top of search engine results pages almost immediately, quickly increasing your visibility.
Explore the versatility and dynamism of search advertising.
Customizable
campaigns
Tailor your search ads according to demographics, location, language, and time of day.
Increased flexibility
Start, pause, or adjust your campaigns at any time based on performance, or budget changes.
Measurable
performance
Refine your strategy and maximize spend with detailed analytics from impressions to conversions.
Diverse formats for diverse needs.
Deliver seamless, curated ad experiences throughout your social media campaigns with our array of ad formats. Learn how you can supercharge your search advertising with different ad formats.
Dynamic
search
Use your website content to target your ads and fill gaps in your keyword-based campaigns.
Click
to call
By including your phone number in your ads, you can drive phone calls directly to your business.
Performance
Max
Leverage machine learning and AI to optimize bids and placements in real-time.
Everything you need
to know about
search advertising.
Reshape how consumers discover your brand with search advertising. Learn how to elevate your brand’s visibility and attract engaged consumers with our in-depth guide.
Reach your audiences across all their favorite channels.
Do more with Digilant.
When faced with tough challenges, we optimize your resources to help you reach your goals.
Research
& strategy
Uncover valuable audience intelligence, prior to campaign launch, to maximize media investments.
Media planning
& buying
Execute a winning omnichannel strategy, carefully curated to suit your market, audiences, and campaign objectives.
Analytics
& intelligence
Easily uncover campaign insights with easy-to-read reports and our team of analysts.
Data
onboarding
Leverage your first-party data for precision targeting and enhanced customer experiences.
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Frequently asked questions.
You’ve got questions? We have answers.
What are the benefits of working with a paid search partner rather than advertising in-house?
Working with a paid search partner offers numerous benefits, including expertise in keyword research, ad creation, and bid management. Partners have access to advanced tools and industry insights that can enhance campaign performance. They can also save time and resources, allowing businesses to focus on core operations while achieving better ROI through optimized search strategies.
How is a Paid Search campaign’s success measured?
A paid search campaign’s success is measured using various key performance indicators (KPIs) such as click-through rate (CTR), conversion rate, cost per click (CPC), and return on ad spend (ROAS). Tracking these metrics provides insights into campaign effectiveness, helping to refine strategies and improve results over time.
Should I bid on competitors’ brand terms?
Bidding on competitors’ brand terms can be a strategic move to capture potential customers searching for alternatives. However, it should be done carefully to avoid unnecessary costs and potential legal issues. Analyzing competitor keywords and ensuring your ads offer clear value propositions can make this strategy effective.