The need for gun control in the U.S is the topic that concerns the most U.S. Millennial voters, 18-36 years old. Their opinion is relevant, since the Millennial population has surpassed Baby Boomers as the largest generation of U.S voters. They are also the most digitally connected generation, freely sharing their preferences, beliefs and opinions in social media environments.
A recent data analysis conducted by Digilant, examines Millennials’ social media conversations leading up to the 2016 U.S. presidential election. The study reveals insights about what Millennials estimate to be the most important issues. To develop this analysis Digilant used its Consumer Persona proprietary insight and predictive modeling technology in combination with ispDigital company, Acceso’s consumer analysis technology to discover insights and data points that relate to U.S. Millennial voter preferences, interests and opinions.