Fall is upon us and family and friends are preparing for gatherings and gift giving, which means marketers need to prepare to launch effective digital media buying campaigns that maximize ROAS during the 2018 Holiday Season. eMarketer predicts that Holiday eCommerce sales will increase by 15.3% from last year and advertisers need to be aware of the evolving purchase locations and behaviors of digital consumers to take advantage of this annual spike in retail spending.
Digilant’s Global Analytics team, combined industry consumer data together with intelligence from last year’s media buying trends and campaign performance results, to determine best practices for advertisers ramping up their 2018 Winter Holiday digital media campaigns. In this infographic, you’ll learn:
- Consumer shopping patterns during Thanksgiving weekend
- Consumer media consumption and research methods during this same weekend
- Key dates for media spend and online shopper conversions
- How to better reach your target audience using geolocation and other advanced tactics this winter season?
- How to best leverage walled-gardens like Amazon to drive conversions during peak online shopping days?