More than two years after the first sports bets were taken in New Jersey, Tipico is playing catch-up, with operators such as DraftKings and FanDuel already well established across much of the US. Tipico has therefore turned to Digilant, which specialises in social media campaigns, to assist its development in New Jersey.
“This omnichannel expertise and multifaceted approach to growing our business will be paramount as we reach sports fans and bettors across the US.”
Keith Gormley, Tipico’s Head of US Marketing