Predictions 2020: The Rise of Contextual Advertising

December 18, 2019 - Sierra Ducey

Responsibility in digital advertising: “2020 will be the year of responsibility in digital advertising. The human touch component of programmatic media buying will be more critical than ever, as companies will need to be accountable and transparent with their clients about their buying approaches. There will also be a resurgence in contextual targeting and content alignment as a result of increased consumer control in the world of tracking and data targeting” Jenna Umbrianna, Digital Manager

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