Behind the Screens: How Julia Holland Turns Client Trust Into Campaign Momentum
We’re back with another edition of Behind the Screens, our spotlight series that goes beyond the job titles to showcase how Digilant team members make digital media work — for our clients and for each other.This time, we’re featuring Julia Holland, an Account Director who has spent the last four years evolving client relationships into strategic partnerships.
Known for her ability to juggle competing priorities without missing a beat, Julia plays a central role in helping Digilant’s brand-direct clients grow smarter — whether they’re expanding channels, testing new tactics, or looking to stay relevant in an ever-shifting landscape.
Throughout the interview, Julia shares lessons from her time working across higher education, beverage, and travel brands — from building trust with stakeholders to coordinating complex campaigns across teams and channels.
🎥 Watch the full video interview
5 Top Moments from Our Chat with Julia
1. Orchestrating Campaigns Across Channels
“I see account management as the connector of it all — almost like a maestro for an orchestra.”
Julia’s background in media activation gives her a tactical edge. She knows how campaigns come to life — and how to keep them on track. Her job isn’t to play every instrument, but to bring in the right players at the right time. That orchestration ensures strategy, media, analytics, and creative are all moving in sync.
Strong communication and a deep understanding of internal workflows allow her to anticipate issues before they surface and keep clients feeling confident, no matter how complex the campaign.
2. Trust Builds the Path to Innovation
“Trust is the foundation that lets us do all of the fun stuff — the testing, the innovating, the long-term planning.”
Julia’s long-standing partnership with a higher education client is a great example. What started as a small engagement evolved into a full-funnel, multi-channel strategy. That transformation didn’t happen overnight — it came from consistent delivery, open communication, and recommendations rooted in real data.
The more confident her clients became, the more willing they were to try something new — from brand-building to channel diversification. And that’s where the momentum really kicked in.
3. Supporting Brand-Direct Clients Through Change
“It’s not just about what’s performing right now — it’s about helping brands stay relevant and make smart decisions for the long run.”
Working with brand-direct clients often means navigating multiple stakeholders, shifting priorities, and complex internal goals. Julia’s approach? Keep the lines of communication open, align on shared objectives, and strike the right balance between performance and long-term brand value.
Whether it’s introducing CTV into the mix or reevaluating spend with media mix modeling, Julia ensures her clients are not just reacting to the moment — they’re planning for what’s next.
4. Remote Work, Real Results
This is Julia’s first fully remote role, and it’s opened new doors. With a team no longer limited by geography, Digilant can bring in top talent, and that makes a difference for clients. Virtual communication tools help maintain connection and collaboration, while in-person touchpoints become more intentional and impactful.
5. What Drives Her
What keeps Julia energized is simple: the people. “Every day looks a little different, but it’s always centered around solving client challenges,” she says. Whether she’s guiding strategy or supporting internal teams, she’s focused on creating lasting relationships and doing great work together.
Keep Watching: More Stories Coming Soon
Julia’s episode is just the latest glimpse into the people and partnerships that drive Digilant forward. From guiding media strategies to fostering client trust, her story reminds us how much of this work depends on real relationships and thoughtful collaboration.
If you haven’t already, go back and check out our first spotlight featuring Kate “Kash” Mashburn. And, stay tuned for more Behind the Screens episodes coming soon.