Kate Nickolaus

Kate Nickolaus brings extensive knowledge in paid search and digital marketing to her role as Search Manager at Digilant. Since joining the team in January 2024, Kate has leveraged her expertise in client relations, strategic planning, client education, and the evolving nature of Google Paid Search to successfully grow Digilant’s search engine marketing initiatives.

A graduate of Drury University with Bachelor of Arts degrees in Advertising and Public Relations, along with minors in Business Administration and Global Studies, Kate excels in analyzing search signals, keyword intent, and data to optimize campaigns. Her strategic approach ensures that Digilant’s clients are always in the right place at the right time with the right message, driving conversions and revenue.

Kate’s ability to develop and implement effective SEM strategies makes her invaluable to both her team and Digilant’s clients. She creates tailored, data-driven search marketing solutions that meet evolving marketing goals and navigate the complexities of search ecosystems across platforms like Google and Microsoft.

Based in St. Louis, MO, Kate loves spending her summers at Table Rock Lake boating and swimming with family and friends. She spent 20 years dancing and cheering through college and learned to play golf in middle school, eventually winning summer golf leagues.