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Jacob Dalton

Vice President, Analytics

As Vice President of Analytics, Jacob Dalton brings a unique blend of scientific precision and human-centered insight to his position. Jacob started his career as a chemist, working for notable companies including The Coca-Cola Company, where he developed sharp problem-solving and critical thinking skills. Transitioning from chemistry to marketing, he served as the Director of Marketing Science at, where he pioneered the introduction of analytics tools, establishing pricing and scaling strategies.

However, Jacob states that his most profound and valuable experience is as an educator. He worked in a public high school in Japan for three years and later volunteered to teach ESL to refugees for five years. These experiences had a profound impact on his worldview but also showcased the importance of conveying complex information in a concise and understandable way, something he masterfully integrates into his everyday work on the Digilant team.

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