Author: Sierra Ducey

The curiosity surrounding automatic content recognition technology (ACR) is surging — advertisers are thirsting for more data, better targeting, and top-notch reporting. ACR technology, which uses audio and video fingerprints to identify and recognize television content, is poised to provide solutions. But if you choose to leverage this powerful new tool, how can you ensure you’re getting the most out of your ACR campaigns?

 

What Is Automatic Content Recognition?

 

As an advertiser, you can use ACR data to leverage data from streaming/CTV content to better understand and target your audiences in a way we haven’t yet been able to do with linear TV data. ACR data is about more than just viewership. Not only can you gauge the highest video completion rates from each network and the top current programming on these networks, but you can also gain audience insights such as app ownership rates, device activity, and the digital interests of each user.

 

For example, Samsung smart TVs come with ACR measurement capabilities that can gauge viewership. Additionally, their ad retargeting allows companies to reach out to viewers who either spotted or missed their television ads by targeting them through mobile, tablet, or computer screens and over-the-top (OTT) streaming services.

 

How Does ACR Data Work? 

1. Unboxing and consent

ACR launches when someone turns on a Wi-Fi-powered device for the first time and then selects to opt in to audio/video data collection during initial setup.

 

2. Fragment analysis 

Once the user opts in to data collection, the device provider can analyze small fragments of images or sounds from the content they consume over time.

 

3. Content matching 

ACR processes these tiny samples, uploads them to cloud storage, and then cross-references and matches them to existing data.

 

4. Personalized targeting 

As an advertiser, you can link devices together to better reach consumers with the ads they’ll be most interested in. This includes classifying consumers by a variety of characteristics, including their location, language, apps used, TV commercial exposure, device brands and models used, the TV and internet services they subscribe to, and even the games they play.

 

For example, our partnership with Samsung allows us to craft and utilize example audience segments to better target our advertising, such as our Samsung affinity audiences, which are made up of deterministic “connected life” data, such as viewership and mobile app usage.

 

Long-Term Benefits of ACR Data

 

With ACR, you can:

 

Target specific programs and channels.

By analyzing ACR data, you can identify the TV shows and channels that are most popular among your target audience, aiming for specific programs and channels and increasing the likelihood that the right people will see your ads.

 

Measure the effectiveness of advertising campaigns.

ACR data can be used to track the TV shows and channels that users watch, which can provide insights into the effectiveness of advertising campaigns. This can help advertisers determine which programs and channels deliver the best results and optimize their campaigns accordingly.

 

Provide more personalized and relevant ads.

By knowing what TV shows and channels users are watching, advertisers can tailor their ads to be more relevant to the user’s interests and preferences. This can make the ads more engaging, effective, and helpful for advertisers looking to build stronger relationships with their customers.

 

3 Ways ACR Measurement Technology Can Increase ROI

 

Overall, ACR technology offers a more holistic ACR measurement of campaigns, helping you better understand audience reach and engagement across linear, CTV, mobile, and desktop campaigns in a single report. But ACR has other benefits to boost ROI, too. With ACR measurement capabilities, you can do the following:

 

1. Track ads more effectively.

As an advertiser, you’re always looking for more effective ways to measure how your ads are performing. While tracking has come a long way, you don’t have much insight into performance unless you know for certain that the user played and watched the ad. Without this information, you don’t have holistic metrics, and that could lead to inflated data on impressions, completion rates, plays, and more.

 

ACR technology offers a solution to this problem because it recognizes exactly which content users are playing. This capability ultimately gives you a clearer picture of ad delivery and engagement, allowing you to make more effective advertising decisions.

 

2. Connect your efforts across linear and digital.

One of the biggest benefits of ACR technology is that it measures across all forms of content that users view on an ACR-enabled TV, both streaming and linear.

 

You can use this data to understand any overlap between people who watch traditional vs. streaming ads. The data can also help you cap the frequency with which your ad appears so you don’t overspend on the same consumers.

 

3. Understand the full impact of ads on your audience.

The data you obtain from ACR technology can build profiles of your audience based on the content they view. These profiles can then be tied to an IP address, an email address, or even a street address and used in tandem with other forms of data and existing profiles — such as demographic groups, income levels, or behavioral data — to create an even more holistic view of your audiences.

 

After all, the more information you have about your audience, the better you can understand their customer journey and which ads are resulting in sales.

 

Ready to Get Started With ACR?

 

ACR campaigns can be a powerful tool for advertisers, offering valuable insights into target audiences and allowing the targeting of specific programs and channels. By leveraging ACR technology, you can have a better understanding of the impact your ads have on your audience, leading to improved ROI and stronger relationships with your customers.

 

If you’re ready to dive into ACR campaigns, reach out to our team at Digilant for help getting started. We will provide the necessary information to build a strategy that is unique to your business, niche, and goals.

The past several years have accelerated the already speedy transformation of digital media. Ten years ago, digital media was primarily consumed on a desktop or laptop. Today, digital media is almost everywhere we look, with phones, tablets, laptops, connected TV, digital audio, and smart speakers. Consumers spend more time online than ever before, and new digital channels are constantly emerging to reach them better.

This continuous digital transformation means that as a marketer, you have an extraordinary amount of data available when measuring digital marketing effectiveness. It is reported that at least 2.5 quintillion bytes of data are created every day. While most marketers agree that there can never be too much data, the complexity of the data has become one of the top challenges when determining how to accurately measure digital marketing ROI.

With all of that in mind, it is safe to say that the digital media transformation has led and is continuing to lead the way for a data and analytics transformation. But as so many digital marketing trends are born and new opportunities are created every day, are you keeping up with the changing tides?

Understanding New Opportunities

Each new digital marketing channel brings new digital marketing metrics, new data, and different analytical practices to understand the success of these campaigns. Maintaining the tools, personnel, and technology required for this ever-changing landscape can be daunting. As a result, some advertisers avoid incorporating these new channels altogether, while others face confusion or apprehension.

Many advertisers analyze new data through the lens of old data, but most new digital marketing channels cannot be compared 1:1 with traditional channels. Instead, you must view the overall performance and impact of your digital marketing campaign metrics with a new mindset — one that considers the differences in KPI benchmarks. For example:

• CTV measures household views rather than individual views.
• DOOH measures foot traffic rather than CTR.
• Podcasts measure referral traffic rather than downloads (audience size).

Additionally, some advertisers assume that CTV, DOOH, and digital audio can only be used for awareness campaigns. In reality, these channels can support conversion- and consideration-based KPIs as well. Here are some tips for success to help you make the most of these new channels:

• Direct consumers to a landing page by including a QR code in DOOH advertisements.
• Track conversion metrics to DOOH ads through foot traffic and sales life studies.
• Incorporate “shake me” units into digital audio advertisements, which direct consumers to a landing page when they shake their phones during an ad placement.
• Utilize ACR technology to retarget consumers on thier mobile devices who already saw a CTV advertisement.

How to Accurately Measure Digital Marketing Metrics

Impressions, clicks, views, video completion rates, etc., are the backbone of digital advertising and continue to hold great value. However, with the vast amount of media consumers take in — including ads — simply getting and maintaining a consumer’s attention can be just as valuable. Quantifying that a consumer saw an ad and paid attention to it is an essential metric to ensure your digital marketing strategies are performing successfully.

In an environment where advertisers have to balance traditional metrics, consumer attention, and new emerging channels, we’ve outlined three tips to help take your KPI benchmarking, analytics, and data-tracking capabilities to the next level:

1.Consider benchmarks and goals.

Considering varying capabilities and KPI benchmarks is the first step, but knowing how to measure success and strategize new campaigns within these new channels is key.

New digital marketing channels offer insight into consumer behavior beyond traditional digital marketing methods. As such, there are more opportunities to utilize new metrics to reach a target audience. For example, you can now dig into digital marketing data that showcases which types of content your audience is most engaged with. This will further help you create a content strategy that continues to engage consumer interest and boost brand visibility.

2. Focus on specific measurements.

It is important to remember that new channels will continue to enter the digital landscape and that consumer behaviors will continue to evolve. As such, you shouldn’t completely shift your analytics strategy; instead, you should broaden the scope to focus on metrics where measurement is consistent: return on ad spend, cost per lead, and cost per acquisition.

• Return on ad spend:Revenue generated by the ad divided by the cost of the ad. This will help you visualize the amount of revenue generated from advertisements and which advertising campaigns are successful.
• Cost per lead:Total marketing spend divided by total new leads. This metric can help you determine how much money you need to spend to generate new customers.
• Cost per acquisition:Total marketing spend divided by total revenue. This measurement is similar to CPL in that it provides data to help you determine how much money you need to spend on advertising to promote purchases or other desired actions.

3. Perform regular data analysis.

A good data tracker should always be transparent and omnipresent. However, as an advertiser, it’s beneficial to return to the data monthly and check in on overall progress toward your chosen KPIs.

Day-to-day data collection can get confusing and convoluted, especially when you have multiple campaigns. Maintaining a regular check-in schedule is essential to ensure you have a complete understanding of which advertising efforts are working well and which campaigns need improvements.

Ready to Take the First Step?

To understand the influx of data and get the clearest ROI picture, you must have omnichannel data and analytics practices connecting all digital media channels. This requires having the tools and team in place to both analyze unique data points from every channel and act quickly to implement data sets and keep consumers moving through the funnel.

At Digilant, we’re here to help. Our team of experts knows the importance of measuring digital marketing KPIs, and we can help you determine the most beneficial metrics for your brand, too.

Connect with our team if you’re ready to begin measuring the effectiveness of your digital marketing.

Omnichannel and integrated marketing strategies are often pitted against each other. But in the case of integrated marketing vs. omnichannel marketing, the distinction isn’t necessarily helpful or accurate. Sometimes it only leads to confusion as brands attempt to create excellent consumer experiences with varying marketing strategies.

What’s the Difference Between an Omnichannel and Integrated Marketing Strategy?

There is one key difference between these two strategies. Integrated marketing focuses on seamless customer communication, while omnichannel marketing focuses on creating a seamless customer journey. Simply put, it’s the difference between communication and implementation.

The goals of these marketing strategies can be slightly different, too. The objectives of an integrated marketing strategy are to increase brand recognition, maintain brand consistency, and garner new and existing customer trust. Meanwhile, the goals of an omnichannel strategy might be to personalize the customer experience and move customers down the funnel with more speed and fewer snags.

However, both strategies have evolved drastically since they first arrived.

Omnichannel marketing, first introduced in 2010, began as a way of connecting brick-and-mortar and desktop experiences. Now, it describes how consumers use all their connected devices alongside traditional channels to shop and experience brands in the digital age.

Integrated marketing has a more extensive history, beginning in 1989 when it was first introduced as “integrated marketing communications” to streamline efforts across several promotional channels. It began with traditional forms of advertising, such as PR and direct mail, but continues to expand into digital advertising channels today.

While they’ve had unique histories, and both forms are effective in isolation, advertisers are beginning to see that these two strategies could be even more powerful when used together.

When to Combine Omnichannel and Integrated Marketing

Not only can these two strategies be used together, but they should. Integrated marketing strategies layered on top of omnichannel strategies can elevate your campaign messaging. A combined approach balances the personalization and targeting of omnichannel with the brand consistency and trustworthiness of integrated marketing.

However, teams must ensure they understand why they’re combining strategies. Some of the errors advertisers make when trying to implement dual strategies include:

• Not connecting the dots.Both strategies require data to be obtained and utilized across many channels. This can be challenging as consumers continue diversifying their digital habits, but it is essential for developing a 360-degree view of a consumer.
• Not having enough content.Customers expect a world of content personalized for them across every channel. When implementing these strategies, advertisers need to match consumers’ interests.
• Isolating offline and online channels.When offline and online channels are measured in isolation, advertisers don’t get a holistic view of the customer journey. They can’t tell which channels can be best attributed to sales, conversions, or another metric.
• Losing steam.Marketing initiatives like these are significant undertakings and require tremendous time and resources, even once your strategy is up and running. Complacency can kill a promising start.
• Ignoring results by channel.Marketers can get sucked into singular campaigns; instead, they need to look holistically at ROI and how campaigns perform across channels, devices, and audience segments.

How to Create an Integrated Marketing Plan Across Channels

You don’t have to think about your marketing strategies as mutually exclusive paths. Instead, you can access the benefits of omnichannel marketing while creating a seamless, cohesive, and integrated strategy across digital channels. The following tips are great places to get started.

1. Establish clear goals.

While your ultimate marketing goal is likely sales, your brand needs to establish more manageable and targeted goals that support this overarching mission. Do you want to establish yourself as a leader in a particular area? Increase brand awareness among a certain audience or region? Boost the profile of a new product launch?

If these are your key goals, what subgoals will support their success? With goals come benchmarks, and with benchmarks, you can track and measure progress so you can stay on track toward your goals no matter what combination of strategies you’re using.

2. Encourage collaboration, not competition.

Using a combination of integrated and omnichannel marketing strategies has an inevitable impact on how your team works. You might have members of your team who are used to working in isolation, but working collaboratively is vital when you’re learning how to build an integrated marketing plan. It’s the only way you can ensure your messaging is consistent throughout and working to support team goals.

Each channel will still have an individually important role, but the overall collaboration of initiatives is what success will be benchmarked against.

3. Develop a balance of consistency and newness.

While an integrated marketing approach works to create a cohesive message across channels, cohesive doesn’t necessarily mean repetitive. The same message over and over again might turn customers away from your brand. So be ready to invest time in unique, targeted ads that fit your brand and the channels they’re being served on. Ensure these created assets are set up to be adaptable as you test and try new formats and new messaging on various channels.

Ready to Take the Next Step?

At Digilant, we know that true success comes from a combination of sources. Omnichannel and integrated marketing strategies have unique benefits that require marketers to understand their subtleties and how audiences relate to the content they’re seeing. However, when used together, you can unlock very powerful consumer experiences.

To learn more about which marketing strategy is right for your business’s needs, contact our team of experts today. We’d be happy to work with you to find the combination of strategies that will put your company on the path to success.

From content creation to implementation, AI continues to prove itself a practical resource that has a place in almost any marketing strategy. The next step is implementing AI into your contextual advertising strategies.

Before the introduction of AI in contextual advertising, most marketers had to rely on keyword or topic targeting strategies. Advertisers chose from keywords identified by the publisher that described the content or broad topics correlating to the page’s topic that could relate to a brand’s campaign. Both options were risky, with the possibility of an incorrect analysis, double-meaning words, homophones and homographs, and a lack of trust that the ideal target audience would be reached.

AI became the critical tool contextual advertising was missing — a tool that provided a deeper understanding of a page’s intent and purpose. It also allowed advertisers to glean more knowledge about vital webpage elements like videos, images, and audio.

What Is the Value of Contextual Advertising?

Contextual advertising curated with AI targeting can create an ad experience that is relevant to the consumer and, therefore, an experience that supports campaign KPIs. Here’s why:

• Contextual advertising is privacy-centric.Two truths exist in the marketing world: Consumers want personalized shopping experiences, but they don’t want to feel like the internet (or any omnichannel marketing platform) is stalking them. These facts have left advertisers trying to generate a more natural aspect to the overall ad experience for consumers. Fortunately, contextual ads don’t require third-party cookies to place relevant ads in front of consumers. This means that personalization is possible without an undesirable invasion of privacy.
• Contextual advertising is relevant.Because this type of targeting eliminates the need for third-party cookies and consumer data, effective contextual targeting strategies can create a natural and relevant advertising experiencefor audiences. Consumers won’t question why an ad for cookware is placed within their favorite food bloggers’ site or why Warby Parker is advertising in The New York Times because these placements naturally makes sense. An advertising experience that makes sense results in less ad fatigue and more engagement, thus supporting KPIs.
• Contextual advertising is cost-effective. AI-driven contextual advertising is relatively affordable and easy to get started with. While it isn’t as niche as behavioral-based targeting, it is still an impactful tool that allows advertisers to reach a broadly targeted audience in a relevant environment. That connection, paired with high-quality creative and enticing messaging, can support KPIs by driving more website visits.

How to Create an Effective AI-Driven Contextual Advertising Strategy

There are a few steps you have to take to get the most out of implementing AI into your contextual advertising strategy. The following are the best ways to begin:

1. Understand what success means.

Before building a contextual advertising campaign, advertisers should determine what will ensure the campaign’s success. Is it being made to increase brand awareness? Drive consumers down the funnel? Increase conversions? Or something else?

Establishing this critical information will help you choose which ad types are the best investment for the specific contextual ad campaign. Additionally, setting clear objectives will ultimately determine clear indicators for success.

2. Diversify tactics and strategies.

Look beyond display ads.

Effective advertising never sticks to just one channel, which remains true for contextual ads. Advertisers implementing AI-driven contextual targeting strategies should be willing to look beyond display and consider search, social, audio, and video to reach consumers throughout the entire buying journey.

Because the most significant benefit of contextual ads is the ability to provide a relevant and natural advertising experience for the consumer, advertisers should set a frequency cap when diversifying contextual ads so the ad placement maintains that natural effect.

Find your audience and niche.

Diversifying can go beyond tactics to consider keywords and user intent when deciding where to place ads. When it comes to keywords, companies with larger pockets will easily outbid for keywords with a high search volume. It’s essential to carve out a niche for an ideal target audience and still consider using keywords with a smaller search volume. A smaller search volume with the right target audience is a highly effective strategy for contextual ads.

Consider intent to drive consumer action.

Lastly, advertisers should diversify by considering user intent. Consumers who are viewing review sites are most likely further into the buying journey than the average consumer. As such, ads may have a higher chance of being clicked on by a user who’s actively in that buying mindset.

3. Think of the big picture.

As with any advertising effort, the best way to create a lasting and positive effect is by asking, “What happens next?”

Utilizing AI-driven targeting in contextual advertising will create more relevant advertising experiences and opportunities for consumers to connect with your brand. But what happens after that connection? Preparing for the target audience’s next step with fast, easy-to-navigate landing pages, personalized user experiences, and a valuable product is the most important component of any digital campaign.

Incorporate Targeted Contextual Ads Into Your Omnichannel Strategy

While AI-driven contextual advertising has many benefits, it should always be used in collaboration with other strategies. As an advertiser, it’s essential to consider how contextual ads work within your complete strategy. Can first- or zero-party data be collected for email drip campaigns? Can ads be retargeted on social media? As with every tactic, it’s important to look at each section as one piece of the puzzle rather than the whole picture.

At Digilant, we’re here to help you find the advertising strategy that works for you. Connect with our team to learn more about AI-driven contextual advertising and how your brand can use it for success.

Consumers expect a seamless brand experience across all channels. Fortunately, you can improve this experience by delivering personalized ads on traditional, legacy, and emerging channels.

 

Advertisements are a valuable asset in any marketer’s toolbox, allowing consumers to gain knowledge of a brand or product or find solutions to their pain points. However, understanding your consumers’ entire customer journey and where they spend time online is essential to create a comprehensive but not overwhelming omnichannel advertising strategy.

 

Many consumers find viewing the same ads in the same place over and over to be bothersome and annoying. Statistics show that more than 69% of U.S. adults think that ads on streaming services are extremely repetitive, while more than 79% report being bothered by this. An integrated digital advertising strategy connects all advertising channels to ensure consumers are reached but not bothered during their viewing.

 

In 2022, advertisers need to engage in effective practices to ensure consumer satisfaction. And considering the uptick in consumers spending more time streaming TV and using social and audio platforms like Spotify and TikTok, now is the time to test out emerging channels if your business hasn’t begun to do so already.

 

Maximizing New Channels

 

Digital marketing has evolved in the past decade, with consumers using legacy channels such as radio and cable TV less and less. We’re seeing consumers even moving away from “older” social platforms like Facebook. This evolution is primarily due to the emergence of new digital channels. Think Spotify rather than radio, Hulu rather than cable TV, and TikTok rather than Facebook. All of these newer channels offer unique advertising experiences that advertisers should be eager to engage with to expand traditional advertising forms.

 

Utilizing integrated marketing best practices will ensure you can advertise your brand on multiple channels and reach the widest audience possible. Given the major shift in the number of consumers using online social and audio platforms, it only makes sense to incorporate effective advertisements in these locations.

 

Optimizing for Today’s Consumers

 

Many advertisers are excited about these emerging channels and the opportunities to get their message in front of consumers in new and engaging formats. Some have begun to dip their toes into these practices with test budgets.

 

If you’re in this bucket, have found success, and are ready to make these emerging channels a mainstay of your digital advertising strategy, you’re an “optimizer.”

 

Optimizers have already taken a few steps into emerging channels, but they know they need to be more strategic and purposeful to optimize their investments. By understanding how to best work as an optimizer, you can ensure your marketing campaigns run as efficiently as possible.

If you’re an optimizer, you already have successful advertising campaigns under your belt but often find yourself looking for ways to amplify your business further and generate consumer recognition. You have tested several methods to find which works best for your business. But you are always looking to streamline processes, identify and eliminate redundant efforts, and increase the efficiency of the overall process. Much of the time, you understand that this comes from implanting new tools, channels, and tactics into your strategy, so you’re always on the lookout for the next best thing and ways to, unsurprisingly, optimize your current strategy.

 

Steps Optimizers Can Take for Success

 

As an optimizer, you have a lot on your plate and ambitious goals. Fortunately, we’ve outlined three simple things you can do to streamline your advertising process and set your marketing efforts up for success:

 

1. Make the most of emerging channels.

Creating advertisements specifically tailored for CTV, digital audio, podcasts, and DOOH is the first step toward marketing success in the digital age. As you continue to work within these platforms, you’ll reach a point where it is essential to shift these traditional “lean-back” channels into lean-forward channels.

 

This shift might look like utilizing QR codes for interaction with CTV or DOOH ads or implementing unique ad formats that inspire action from an audience. It’s essential to stay informed about the latest channels and platform developments so you don’t miss out on any opportunities to improve the experience for your customers and shift your investments in these channels from awareness tactics to conversions.

 

2. Consider blended buys.

In the digital age, it’s important to look beyond direct publisher or channel-centric buys. Consider blended buys to drive cost efficiency down and to help optimize toward that ideal omnichannel strategy. This will help you reach your goals faster and more effectively.

 

3. Integrate cross-channel reporting.

Ensuring your advertising campaigns are tracked and reported across all channels and platforms will help guarantee you understand how your new media investments are paying off. With any new form of advertisement, you must track your digital marketing KPI benchmarks to see what is and is not working. You can additionally use this information to drive your return on investment.

 

Ready to Take the Next Step?

 

It’s an exciting time in digital marketing because of new opportunities and channels. However, advertisers often have to do more with fewer resources. So optimising what is working well will enable you to reach the largest audience most strategically.

 

Despite your best marketing efforts, some tasks are too big for optimizers alone. Seeking the help of an agile media partner would allow you to gain exclusive partnerships across the entire media landscape. Numerous factors contribute to media costs and performance. Fortunately, working with an agile media partner will ensure your marketing efforts are performing to the best of their ability, no matter the situation.

 

At Digilant, we work across a full suite of industry-leading vendors atop our analytics expertise and top-tier service to ensure our clients are equipped with the best media strategies and plans to reach their target audiences and goals. Download “The New Media Playbook for Advertisers” to see how these media strategies can work for your business in 2023.

 

Contact us if you’re ready to learn more about future-proof advertising solutions and get the most out of omnichannel marketing.

In the digital age, consumers are more likely to do business with companies that provide personalized experiences. Many retailers and brands use different forms of data to understand and reach their customers to ultimately deliver customized buyer journeys.

Amid evolving data privacy regulations and a heightened awareness of consumer privacy, brands have taken a closer look at the types of data they use. Many that long relied on third-party data in the form of cookies have instead started to invest in first-party or zero-party data. As advertisers work to build strategies built on these informative and more customer-centric forms of data, they might face challenges. However, understanding and properly utilizing these two forms of data is critical for success in the long run.

Most advertisers are familiar with first-party data, but you might be asking yourself: “What is zero-party data? How can I use it to drive more engaging digital experiences?” Forrester defines zero-party data as any information that a customer willingly shares with a brand. In other words, this is data that a customer explicitly provides by submitting a contact form or setting up their account.

On the other hand, first-party data is collected by a brand’s digital channels through digital cookies, website navigation patterns, and application user analytics like heat maps.

Executing on the right zero-party data vs. first-party data balance can be daunting for brands. To help mitigate the strain, we’ve gathered some answers to common questions our customers ask when we advise using zero- and first-party data-based campaigns.

How Does Zero-Party Data Impact Personalized Customer Experiences?

Zero-party data is information that consumers voluntarily and deliberately share with brands. This kind of data is acquired from channels including:

• Social media polls.
• Website activity (such as downloads and online chats).
• Calculators and configurators.
• Customer account profiles.
• Messages or lead generation forms.
• Emails, newsletters, or SMS subscriptions.

Consider this type of data collection as a conversation with consumers to gather important qualitative and quantitative feedback. In these formats, consumers are providing the following relevant information to guide their future buying experiences:

• What kinds of products do they like?
• What is their opinion on your latest product?
• How frequently do they want to hear from brands within a given timeframe?
• What brand updates are they interested in hearing about?

Even personal, non-intrusive information collection is standard with zero-party data, such as:

• Likes and dislikes.
• Ordering and delivery preferences.
• Lifestyle demographics.

These interactions create brand experiences that mirror interactive dialogue rather than delivering the “big brother” targeted ad style that some consumers are turned off by. These non-invasive methods encourage consumers to voice their opinions, further enabling personalized shopping and browsing experiences. If brands demonstrate they hear and value consumer opinions, it makes an advertiser’s job easier when creating effective digital marketing strategies.

Consumers can also voice interest in the ads you present, providing invaluable information enabling your marketing team to deliver personalized experiences.

Zero-Party Data: A Win-Win for Consumers and Brands

Overall, companies and consumers both benefit from zero-party data. It helps many advertisers create personalized experiences while respecting consumer privacy and complying with consumer privacy laws like GDPR and the CPRA.

Zero-party data also helps retailers and brands:

• Create tailored consumer experiences.
• Build and nurture consumer trust.
• Encourage consumers down the sales funnel faster by presenting products they have expressed interest in.
• Retarget campaigns.
• Create personalized, engaging website experiences.
• Effectively segment audiences for email and social campaigns.
• Conduct A/B tests to verify preferences.
• Analyze customer behavior insights such as churn rate.

Two further selling points for using zero-party data in brands and agencies include:

• Creating personalized consumer experiences is every marketer’s goal. Explicitly provided zero-party data clearly outlines a consumer’s preferences, which can contribute to customized experiences and accelerated buyer’s journeys. You can use this data to publish personalized landing pages, promotional pages, product recommendations, and news about new products based on consumers’ enhanced profiles.
• Empowering consumers.Consumers want personalized experiences, yet they still wish to control how brands use their data. Zero-party data empowers consumers to dictate how their information is used. Because this information is obtained with consent, it shouldn’t surprise consumers when they encounter an ad for a product they have expressed interest in.

Zero-party data addresses the sensitive personalization vs. privacy dilemma many marketers struggle with in today’s environment.

Zero-Party Data vs. First-Party Data

While zero-party data is voluntarily given to the brand by the consumer, first-party data is information you passively collect from a consumer’s activity on your website, such as:

• Buying history.
• Demographic info.
• Content subscriptions.
• Campaign responses.
• Browsing data, including time on page, scrolling, and click-through path history.
• Loyalty program membership.

Both forms of data help brands effectively and ethically create personalized experiences. Privacy is an ever-present concern, and many leading brands incorporate how they use each kind of data into their privacy policies.

How Do First-Party Data and Zero-Party Data Differ?

Many confuse zero-party data as a subset of first-party data. The easiest way to differentiate between the two is that zero-party data refers to voluntarily obtained consumer data outside of e-commerce transactions. Consumers provide input by answering direct questions and adding context to social analytics data.

These data types differ in how they are obtained and the insights they contribute to campaigns.

The three biggest differences are:

 

Consumers voluntarily provide zero-party data, whereas first-party data is collected on a brand’s digital application or website. For example, a consumer might tell an auto parts brandwhich year, make, and model their vehicle is, which can enrich their profile from when they bought windshield wipers six months ago.

1. Zero-party data consists of accurate, explicit consumer-provided contributions, while first-party data relies on implicit analysis and user behavior.
2. You can build trusted dialogues with consumers by voluntarily exchanging personal data for a tailored buying experience.

Benefits of Using First-Party Data and Zero-Party Data Together

Consumers are increasingly willing to share personal information with brands as long as it is used responsibly to create a better buying experience.

Both zero- and first-party data can be analyzed in tandem to determine what types of ads will appeal to consumers and create hyperpersonalized shopping experiences. Enriched customer profiles enable brands to market effectively to consumers and create better outcomes.

Why Choose Digilant as Your Data-Driven Advertising Partner?

Digilant has a proven record of helping agencies and brands deliver engaging advertising content to their target audience.

Shifting from the much-beloved third-party cookies to campaigns built on first- and zero-party data might seem intimidating or difficult. However, with Digilant, we can help make the process easy and accessible for both you and your customers.

If you’re ready to learn more about how zero-party data can benefit your business, contact us. We will help set up a personalized business strategy that will help you meet your specific advertising needs.

Digital marketing best practices have evolved a lot over the past decade. Today’s consumers expect a seamless brand experience across all channels, including both traditional and legacy. And a HubSpot study found that consumers love a positive brand experience — 90% will purchase more from a brand if the overall experience is enjoyable, and 93% will be repeat customers.

While it might seem daunting to keep up with consumer habits and new platforms, it’s also an exciting time filled with opportunity. People spend lots of time listening to podcasts, scrolling social feeds, and streaming live events — all of which offer unique and high-impact advertising opportunities for brands to get their message in front of captive consumers. Simply put, today, platforms like Hulu, TikTok, and Spotify are where consumers are spending more and more of their time. Insider Intelligence estimates that we spend an average of 8 hours and 14 minutes daily interacting with digital media.

Still Skeptical?

Advertisers should be where their audience is, and for most brands, that includes these newer mediums. So brands must start investing their media budgets into emerging channels, like DOOH, digital audio, gaming, and CTV.

Some advertisers still haven’t made the jump for various reasons, including an uncertain budget, time, resources, questions, knowledge, etc. However, a specific group of individuals are interested in testing and trying these new emerging channels. These forward-thinking marketing trailblazers have concerns about being able to measure the impact or the success of these channels in comparison to historically used tactics and solutions that currently produce solid results. We’ve coined these “the skeptics.”

Skeptics are aware of emerging channels but are wary of whether they can meet their current advertising benchmarks through these channels.

Moving Beyond the Skepticism: Key Recommendations for Updating your Advertising Playbook

Advertisers and marketers have to answer to certain digital marketing KPI benchmarks to warrant the marketing investment they’ve received. This creates undue pressure for advertising to continue to succeed — many times creating an environment where it’s too risky to try new things when traditional platforms have been successful.

However, as consumer habits continue to diversify across platforms, solely leaning on traditional methods will start to hurt your brand. So where can skeptics go from here

We’ve outlined four key recommendations that ride the fine line for skeptics. You won’t be tasked with making major investments or drastically shifting your strategy, but you’ll still be able to reach audiences on new platforms that you weren’t previously engaging with.

1. Analyze your existing model.

There are more options than ever for advertisers to place their budgets. Social media, blogging, content marketing, influencer marketing, audio, and video all have unique benefits. Meanwhile, new metrics within some of these platforms, like favorites, shares, likes, and comments, that never existed before social media need to be considered when analyzing how you’re faring against digital marketing KPIs.

When you look closely at your current playbook, you might identify gaps in your existing and prospective customers as to who they are, how they spend their time, and what they enjoy. Audience modeling will provide an in-depth analysis that will help you understand where you need to place your brand to ensure you’re always where your audience is.

This is a necessary first step for skeptics, as it will likely uncover holes in your strategy. While your traditional channels and methods might be doing the trick, if you’re completely missing opportunities to connect with audiences, you aren’t working as efficiently as possible with your budget. This alone should be justification for making a change.

2. Establish benchmarks for success.

Before making any significant business decisions, meet with your team and partners to get alignment on what success looks like. Change management is a complex process. As just mentioned, the new marketing playbook might require a new set of benchmarks to understand success. Have you considered how top-funnel tactics like DOOH and digital audio affect conversions down the line? How does your organic social strategy support paid efforts?

Research programmatic advertising standards to set realistic programmatic advertising KPIs that can quantify your efforts. It’s essential that your entire team buys into omnichannel marketing best practices to ensure a streamlined workflow for internal stakeholders and a seamless experience for external customers. Getting every skeptic on board initially might be a slower process, but the long-term ROI will be more than worth it.

3. Start small by repurposing existing ad units.

Although advertising on emerging platforms is essential, it’s also important to be realistic. After a deep dive into your current strategy, you might be excited to jump into these new platforms. Remember that there’s a lot to be learned, as each platform has unique benefits, opportunities, and challenges.

So to not get ahead of yourself, make a mistake, and risk losing the buy-in of key stakeholders, start small and build as you get comfortable and find success.

You can apply the test-and-try approach on new platforms, using assets from your existing programs without increasing your budget for creative processes. For example, you can repurpose an existing video to use as advertisements on connected TV or radio spots to use within digital audio and podcasts.

With solid analytical practices, you’ll be able to directly compare and track how each channel is working to reach specific digital marketing KPIs. Reporting tools allow you to track what is and isn’t working and learn how to find your target audience on social media while driving an effective ROI for the business.

4. Think and act holistically.

A survey from Morning Consult found that consumers are turned off by seeing the same ad repeatedly. A full 69% of U.S. adults think streaming service ads are repetitive, and 79% are bothered by the disruptive nature of these advertisements. An omnichannel approach provides visibility into the customer journey, ensuring potential customers don’t associate your brand with a negative experience.

Consumers think about the overall customer experience versus a channel-by-channel experience. For example, when looking into the benefits of CTV advertising, consider your comprehensive video and brand-building strategies instead of a channel-centric strategy.

Although each channel does have differences, what’s more important is how each new investment impacts your overall media investments and, therefore, your overall digital advertising strategy.

The Bottom Line

A holistic brand experience goes beyond advertising — it requires all touchpoints to serve the consumer. To accomplish this, brands need to gain a deeper understanding of consumer behaviors, preferences, and attitudes. They also must not be afraid to create more opportunities for engagement with customers on new channels.

Ignoring the transforming media landscape has far-reaching risks. For example, CTV isn’t completely replacing linear. However, as more consumers turn to streaming platforms, you will miss important demographics of the modern consumer by only focusing on a small sliver of your potential channels. If your customers are spending their time consuming digital audio or streaming TV, you should have touchpoints there to continue their journey.

Ready to Dive Into New Media Channels?

The more gaps you leave, the more opportunities you miss. As consumer behavior, preferences, and attitudes change, brands must remain agile in how they approach media planning, buying, and execution. Digilant partners with brands and their agencies to provide innovative teams, technology, data, and omnichannel inventory to stay in lockstep with today’s consumers.

We work across a full suite of industry-leading vendors atop our analytic expertise and top-tier service to ensure our clients are equipped with the best media strategies and plans to reach their target audiences and goals. By downloading “The New Media Playbook for Advertisers,” you, too, will see just how much new media channels can boost your business’s advertising efforts.

Are you interested in learning more about future-proof advertising solutions and getting the most out of omnichannel marketing? Contact us to find out how digital marketing solutions can boost your business’s growth.

In the digital age, consumers are spending more and more of their time interacting with social and audio streaming platforms like Netflix, TikTok, and Spotify. In 2022, Netflix had 222 million subscribers worldwide, and trends suggest that number will increase well into 2023. As marketers, we know the importance of meeting customers where they are, which is why an omnichannel marketing approach is more essential than ever for business growth and customer satisfaction.

Customers expect seamless brand experiences across all channels, whether they be traditional, legacy, or brand-new. They don’t want to see the same ad over and over. Rather, they want personalized advertisements with solutions to their problems or products they are interested in or have recently searched for.

For example, a consumer is much more likely to click on an ad if it is for a pair of shoes they had previously viewed. Taking it a step further, they are more willing to then make a purchase if the advertisement directs them to an in-stock product, an easy-to-navigate webpage, and a seamless check-out process.

The Benefits of Omnichannel Marketing

If you’re still relying on the same legacy digital marketing strategy from years past, we understand it can be comfortable to stay in the same arena. Your strategy is probably doing the trick and garnering satisfactory results. With change, you risk hurting the momentum you’ve built. But as consumers grow digitally savvier and the marketplace continues to saturate, “comfortable” and “satisfactory” will no longer cut it. Now is the time to invest in learning and testing new emerging channels or risk being left in the dust.

As the digital age continues to advance and consumers’ expectations of brands heighten, omnichannel marketing offers customers a seamless shopping experience from start to finish. You can create a more comprehensive digital marketing strategy that will ultimately generate revenue and elevate audience engagement by advertising on multiple platforms at once, such as DOOH, digital audio, and CTV.

Building an omnichannel marketing strategy allows for a cohesive user experience across multiple touchpoints, including mobile apps, brick-and-mortar stores, and online. Because growing your audience is a crucial step in growing your business, you must ensure clients are constantly engaged with your offers and promotions through advertising.

Tips and Tricks for the Omnichannel Marketing Novice

Have you ever found yourself asking these questions?

• Why are my ads not generating the expected sales?
• How do I advertise on streaming TV?
• How can I find my target audience on social media?

If so, you might fall into our bucket of “novice” advertisers.

You are aware of emerging channels but are wary of whether you can meet your current advertising benchmarks through these channels.

As a digital marketing novice, taking the first step is the hardest part. We’ve outlined three simple tactics to help you take the first step toward embracing a more current media plan and an omnichannel marketing approach:

1. Understand your audience and preferred channels.

As a novice, you don’t need to jump into every emerging channel available today. Rather, it’s important to garner a base understanding of which channels your audience is on and pick one or two to dive into.

Identifying your target audience and learning about their needs can help you better understand which channels work best for their needs and yours. You can additionally group individuals based on shared traits to send more personalized messages for stronger relationships or create a shared vision once you have identified their preferred channels.

An IDC study found that omnichannel shoppers are worth 30% more to a business than those who stick to one shopping method. As such, it’s important to have a strong understanding of your audience’s preferences and provide omnichannel marketing efforts on the channels that will most effectively speak to them.

2. Test and try (and try again).

With any digital marketing strategy, the best option is to try several strategies before deciding what works best for your brand. With advertisement testing, this could look like designing various ads for your target audience to see which ones they engage with the most.

This “test and try” method lets you identify and fix errors fast. It can help prevent bigger problems down the road and allow you the room to take quick action if something isn’t working. You can also change your marketing strategy without harming your most successful campaigns and strategies. It might take some trial and error, but you’ll eventually find your business’s most accurate and effective advertising strategy.

3. Do more with less.

If you’re worried about moving budgets away from legacy channels that have historically performed well, you’re not alone. As an advertiser, you want to get the same or even better results if you take the dive into newer channels. That’s why when you are at a jumping point in your digital strategy, it’s imperative to get the basics down first, especially when it comes to analytics.

When starting to incorporate new channels and tactics, you must have a firm understanding of what is working well and why. Analyzing relevant marketing metrics gives a full picture of digital marketing spend alongside results. It can also provide substantial evidence that the investment away from traditional channels and toward emerging channels is well worth it.

Need a Little Help Getting Started?

As an advertiser, you know how important it is to stand out from the crowd. Fortunately, new emerging media channels can help you do just that. If you’re unsure how to take the first step, “The New Media Playbook for Advertisers” might be just what you need to create impactful advertising that truly meets your audience where they are.

Contact Digilant today to learn more about omnichannel marketing, breaking out of channel silos, and building a better omnichannel strategy.

For years, marketers have relied on legacy channels like static display ads and paid search to make up the foundation of their digital advertising initiatives. While those legacy channels still exist and can be extremely effective, they’re hardly the only opportunities for brands to connect with audiences. The emergence of new digital channels has opened exciting doors of opportunity — but only for brands willing to walk through them and accept that customer expectations have evolved.

 

It’s easy to see this evolution all around. Employees no longer listen to the radio on their daily commutes; they tune in to Spotify podcasts while working from home. Families have cut the cord and now consume video content on streaming platforms across an assortment of devices. Fortunately, this isn’t the death of legacy channels; it just means marketers need to shift their media playbooks to include an omnichannel approach that encompasses these newer consumer habits.

 

Omnichannel marketing is the primary way to ensure consistent, engaging customer experiences across the entire buying journey. Furthermore, eight out of 10 buyers believe a business’s customer experience is as just as important as what it sells. Brands that want to deliver memorable experiences have to be where their target audiences are, which, in all likelihood, is on emerging channels. There, they can find new ways to make a mark, win more customers, and hit profit goals.

 

Make no mistake: Profitability is a critical reason to dive into digital marketing on emerging digital channels like TikTok and Hulu. Mastering omnichannel marketing by applying best practices backed by accurate digital marketing KPIs enables marketing teams to make the most of their sometimes limited funds.

 

How to Incorporate Emerging Digital Channels Into Your Media Playbook

 

Are you interested in revitalizing your media playbook? Below are some of the most reliable integrated marketing best practices to help you succeed in delighting customers through an elevated experience across all touchpoints and channels — both traditional and new.

 

1. Get to know the emerging channels that are performing well for forward-leaning marketers.

It’s impossible to become confident in omnichannel marketing if you’re not sure which channels deserve a second look. Four of the strongest options now are advanced TV (including TV streaming like OTT and CTV), digital audio (including podcasts), DOOH, and gaming.

 

Advanced TV

Advanced TV is an umbrella term used to define television streamed through the internet via various devices such as smart TVs and gaming consoles, as well as mobile through connected apps like Peacock or devices like Amazon’s Fire TV stick.

 

CTV advertising growth has exploded, increasing 39% from 2021 to 2022, meaning investing in CTV can help you home in on audiences that now tune in to their favorite programming via streaming.

 

DOOH

DOOH advertising can be found on digital screens outside the home, like a retail kiosk in the mall, a billboard in Times Square, a screen in an office building elevator, or the back of a taxi.

 

In 2021, the DOOH advertising market size was valued at $18.98 billion. However, this number is expected to increase drastically to $57.93 billion by 2030. DOOH can help you provide brand awareness and amplification of messaging, branding, and campaigns.

 

Advanced audio

Digital audio platforms like Pandora, SiriusXM, or Spotify get you (literally) in the ear of consumers wherever they are. And the number of people who tune in to these platforms can’t be ignored: Two-thirds of folks in the U.S. listen to digital audio at least one time each week.

 

Various targeting tactics, from behavioral and geographic to genre-related and contextual, allow you to take the guesswork out of where to spend your advertising dollars.

 

Advanced gaming

Advanced gaming advertising is an overarching term that includes ads placed within a mobile, PC, or console gaming environment and ads placed within e-sport environments. With the investments being made in video games, gaming apps, and the metaverse, the formats for in-game advertisements are seemingly limitless, but some of the easiest formats to get started with include video, native, rich media, or static banner creatives.

 

As for gaming, there are more than 3.09 billion active gamers around the world, and the global in-game advertising market expects to generate $17.59 million by 2030.

 

2. Determine how to sell your omnichannel marketing approaches to higher-ups.

It would be great if you knew you had 100% backing for omnichannel marketing efforts from the executives at your organization. That doesn’t always happen, though. You might have to “sell” your new media playbook ideas up the ladder. In that situation, you might be required to prove your target audiences are engaged with these emerging channels.

 

Fortunately, research from Google has found that an omnichannel approach to marketing provides an 80% higher rate of store visits. Furthermore, omnichannel shoppers have a 30% higher lifetime value than those who shop on only one channel.

 

Being on multiple channels is important for long-term business success, but you might not always have the budget to test them all. As such, it’s important to find a digital advertising partner to uncover your audience and find the best possible investments for your specific brand.

 

3. Look for gaps in your current cross-channel and omnichannel marketing processes.

Maybe you’ve already dabbled in emerging channels. That puts you ahead of the pack but doesn’t mean you’ve delved deep enough into the channels that are transforming the modern landscape. Remember that customers are embarking on multitouchpoint journeys — adding more touchpoints all the time. So take time to map out those journeys to find any potential gaps.

 

What are possible engagement gaps where new media marketing could come in handy? Perhaps most of your target consumers spend their time on social media, digital audio, and streaming TV. If you’re not advertising in all three places, you’re widening the gaps in your brand experience.

 

You’ll need to put resources behind the investigation of consumer behaviors, preferences, and decision-making patterns to locate all the holes in your customer journey. Getting a higher ROI on your overall marketing and ad spend is worth the effort.

 

The New Media Playbook for Advertisers: Getting Started

 

New content channels and platforms are going to come along at a steady rate. Fortunately, a more agile media planning, buying, and execution mindset will help you make better choices and enjoy heightened performance.

 

At Digilant, we’re always looking for new and emerging channels that our clients should incorporate into their media plans. You, too, can enjoy these benefits by downloading “The New Media Playbook for Advertisers” and setting your marketing strategy on the path to success.

 

Need a partner to help you better understand omnichannel technology, data, and inventory? At Digilant, we’re positioned to help you future-proof your digital advertising planning process. Contact our team today to see what we can do for you.

Not long ago, marketers could only see their advertising data analytics after the campaign had ended, leading to a lot of wasted media spend. Today, real-time tracking gives advertisers a huge advantage. Not only can they see a campaign’s performance as it happens, but they can also draw conclusions and make immediate updates.

Perhaps one of the most significant benefits of real-time tracking is its ability to improve a company’s overall marketing ROI and cost efficiency. When you can shift and change tactics, budgets, and channels in response to patterns or problems, you have far more control and freedom over where your advertising money goes. Plus, you get better at learning when to shift budget away from or toward audiences based on the data you’re seeing.

But increased ROI isn’t the only reason to appreciate real-time tracking. Other benefits of real-time analytics include:

• Quickly identifying when customers change their behaviors.
• Testing and trying strategies or platforms right away without facing major risk or backlash.

To give you an example of how real-time tracking can work, consider Digilant’s very own case study using foot traffic analysis to optimize tactics used to drive visitors to different stores. The Digilant team implemented various marketing strategies including audio ads, banner ads, and a foot traffic study to aid a fast-casual restaurant looking to bring in more patrons.

The team was able to track in-store visits throughout the length of the campaign, which resulted in a large uptick in foot traffic. With real-time tracking, the restaurant was even able to determine the day and time it was busiest and optimize its marketing efforts to meet consumers’ needs more effectively.

Common Misconceptions About Marketing Analytics

Given all these positive outcomes, why aren’t all marketers embracing real-time tracking? Many still believe the myth that analytics is a time drain. Certainly, real-time tracking produces a lot of data. However, real-time tracking grows easier with the right tools, partners, and advisors. After some time, it becomes a habit, not a burden.

Another misconception about real-time tracking is that the data will only validate the marketing department’s expectations. This is highly unlikely because most companies don’t have all the answers prior to implementing advertising data analytics tools. Therefore, real-time tracking allows them to uncover untapped information that can lead to new campaigns, new channel testing, and new audience opportunities.

A final real-time misconception is that it’s too confusing to understand. To be sure, analytics isn’t a walk in the park. It takes proper investment and time to reap the benefits. Fortunately, having a solid analytics platform and user-friendly dashboards makes obtaining, validating, organizing, and implementing data far simpler.

Bringing Real-Time Tracking Into Your Marketing Department

If you’ve been searching for a way to refine your advertising and marketing initiatives, real-time advertising data analytics and tracking can be a true game changer. Below are four ways to make real-time tracking work in your favor.

1.Choose the right technology.

Finding the right technology is a necessity. Not all advertising data analytics platforms are created equal. You need to pick one that will support your specific business needs.

As you’re evaluating analytics tools, you’ll discover that many don’t give you the ability to update and track customer profiles and related data in real time. Additionally, some platforms make you wait too long to receive any pertinent insights or information. So be sure you’re getting accurate real-time tracking rather than near-real-time tracking. There’s a serious difference!

2. Strive to use your data to understand your audience.

Once you get your real-time tracking tool in place, you’ll begin to receive lots of data. It’s up to you to figure out how to put all that data to use. A prime suggestion is to use real-time data to complement your static data. Static data includes items like home addresses, preferences, and demographics. Real-time data lets you dive a little deeper and better understand customer habits and trends.

The more input you have regarding your customer base, the more tailored and customized you can make your ad campaign. For example, you might be launching a new product. With real-time advertising data analytics, you can see which audiences your campaign is resonating with. Then, you can invest more dollars toward similar audiences, which will move the needle of your advertising spend data in a welcome direction.

3. Leverage real-time tracking to adjust to buying patterns.

Nothing feels worse than finding out that a campaign flopped. Real-time analytics allows you to follow customers and react to changes they’re making in their buying behaviors. Rather than invest in touchpoints that aren’t impactful, you can get the most out of your marketing budget.

If you’re not sure how to make adjustments when you’re first relying on real-time tracking, talk with a trusted partner or advisor. It takes experience to know when and how to make changes that will make a difference in how leads are moving through your sales funnel. Be patient. Predictive analysis isn’t perfect, but it can help you make the most of opportunities.

4. Create personalized customer experiences based on incoming data.

Personalization is of growing importance to B2C and B2B customers. As a result, it’s a necessity for all brands. Real-time data systems deliver insights that you can use to improve your company’s customer personalization experience.

As you gather, organize, and implement real-time data from your campaigns, ask yourself how you can expand your personalization techniques. How can the data help you make content more timely, authentic, personal, and unique to individual users? Brainstorm solutions and try them out. Conducting A/B split tests in real time can net you instant feedback to inform your next moves.

Marketing in the 2020s has taken a turn for the better thanks to real-time tracking. Knowing your marketing and advertising campaigns helps you avoid blowing your budget or running down dead-end rabbit trails. You’ll gain more confidence and enjoy improved ROI, too.

Want to learn about Digilant’s real-time tracker for your business? Get in touch with our team today.