The New Media Playbook for Advertisers

Streaming TV, social platforms like TikTok and Instagram, and digital audio platforms like Spotify are where consumers spend an increasing amount of time throughout the day. 

The good news for advertisers? New channels provide a fresh environment for brands to make their mark, expand their audience reach, and align their strategies with other channels to create one comprehensive omnichannel advertising approach.

However, we understand different advertisers have different levels of sophistication when it comes to media strategy. For some advertisers who have long invested in traditional media channels, investing in new media channels is a daunting task. For others, the challenge is less about knowing what channels to invest in and more about how to make media investments more efficient and effective. 

To help advertisers at every stage of new media adoption, we’ve explored three stages of media adoption – the novice, skeptic, and optimizer. Download our guide to learn more!

What’s Inside

The Media Landscape

3 Stages of New Media Adoption

The Bottom Line & What's Next


Digilant is an omni-channel digital advertising partner, built to take advertisers from now to next.


Work hand in hand with a team of programmatic, search, and social experts who are as knowledgeable as they are quick.


We assume responsibility for your business and stay focused on business outcomes.


We are a team of biddable media experts who bring a fresh creative perspective and executional scale to paid media execution.


Data and analytics are the bedrock of how we approach digital strategy.


We build strategies designed specifically for your marketing and business goals.

We Combine Smart Tactics with Technology

Bringing effective digital marketing solutions to agencies and brands means operating as an innovative and omni-channel media solutions provider.