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Advanced TV: Your Comprehensive Guide to CTV, OOT and Channel Best Practices
07/24/2023 - Kyle Malone
Advanced TV: Your Comprehensive Guide to CTV, OOT and Channel Best Practices
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What Is First-Party Data Onboarding—and How Does It Work?
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Boost enrollment with future students and alumni

Engage your community across every stage—
from prospective students to your alumni—
with strategies that drive enrollment, build
loyalty, and foster connections.

Talk to a higher ed media expert

We’ve tackled your toughest problems

Whether you’re looking to increase applications, improve enrollment rates, or enhance brand reputation, we understand your challenges and can help you achieve your recruitment goals.

Challenge #1 Reaching prospective students in a fragmented media landscape is challenging

80%

of college-bound students rely on social media as their primary source of information about colleges and universities.
Challenge #2 Maximizing ROI and proving recruitment campaign impact is essential.

60%

of higher education marketers struggle to accurately measure the return on investment (ROI) of their digital marketing campaigns.
Challenge #3 Keeping up with digital marketing trends is key to reaching tech-savvy students.

75%

of college-bound students expect personalized communication and targeted advertising experiences.

Your digital media challenges need proven solutions

Precisely find your ideal students

Connect with the right segments—from prospective students to alumni—using precise targeting that ensures your message resonates with those who matter most.

Leverage actionable insights for optimizing your media

Our data-first approach provides insights that shape your outreach, helping you understand and engage your audience at every stage of their education journey.

Engage your audience consistently

Engage audiences seamlessly across digital platforms, creating cohesive experiences that build familiarity and trust with your institution.

Digilant connects you with
your audiences across
screens and devices,
wherever they are.

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Media methodology matters

Digilant’s methodology guides your campaign from start to finish: we plan with data, buy with precision, optimize throughout, and analyze results to drive impact.

1

Plan it

We begin by analyzing key audience segments amongst prospective students, crafting a strategy that aligns with your goals and leverages the latest trends.

2

Buy it

With access to premium, education-related channels, we ensure your campaigns reach students, educators, and alumni, maximizing impact across platforms.

3

Run it

Our team actively manages and optimizes campaigns, keeping messaging relevant and responsive to increase engagement with each audience segment.

4

Analyze it

Through comprehensive reporting, we track campaign performance and audience engagement, providing insights to refine your strategy for ongoing success.

Ready to reach
students and
boost enrollment?

Let’s chat

Recommended reading

Gain actionable insights into trends and consumer behavior with Digilant’s audience intelligence tools, tailored for the education sector.

Adapting to a New Era in Higher Education: Key Trends for Digital Advertisers

5 Benefits of Hiring an Experienced Higher Education Marketing Agency

The Future of Higher Education Advertising: Engaging Lifelong Learners

Visit our blog

Frequently asked questions

You’ve got questions? We have answers.

What are the best ways to reach prospective students in today’s market?

Reaching prospective students requires a multi-faceted approach that blends digital precision with authentic storytelling. Social media platforms like Instagram, TikTok, and Snapchat dominate, offering vibrant spaces to share campus life, student testimonials, and engaging short-form content. These channels foster connections by meeting students where they already spend their time.

Search engine marketing (SEM) and programmatic advertising are equally essential, targeting students actively searching for programs or institutions that match their interests. Personalized email campaigns, when crafted thoughtfully, can nurture leads by offering tailored insights into academic offerings or scholarship opportunities.

How is marketing success measured for prospective students vs. alumni?

While both audiences value tailored outreach, prospective student campaigns are designed to inspire action, whereas alumni campaigns aim to deepen loyalty and foster lifelong connections. By aligning KPIs with these distinct goals, higher education institutions can measure impact effectively.

How adaptable can Digilant be in case a strategy must pivot?

Adaptability is at the core of Digilant’s approach to marketing, especially in the ever-evolving landscape of higher education. With real-time data analysis, campaigns are continuously monitored to identify what’s working, and what isn’t. This ensures we can swiftly adjust strategies, whether it’s reallocating budget, refining audience targeting, or switching up creative assets.

Discover how we can help
your business grow.

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