Blog Post

Who Are Valentine’s Day Online Shoppers? Digilant Breaks It Down Just In Time for the Holiday

02/13/2014 - The Digilant Team

It’s Valentine’s Day! With the candy-heart Holiday upon us Digilant conducted an analysis of Valentine’s Day shoppers to determine what characteristics make up their online behaviors. Here’s what we found.
Overall Valentine’s Day Shoppers are 1,072% more likely to be in a relationship and 463% more likely to be engaged. They are 375% more likely to know someone in the military and 200% more likely to have an advanced degree. They prefer Apple products, are interested in hiking and are more likely to watch romantic movies than the average online shopper. They are 117% more likely to travel for business and 100% more likely to be trendy homemakers. And when they turn to the radio for some romantic jams this weekend, they are 92% more likely to listen to rock music over other genres.

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