Case Study

Pet Food Brand Looks to Drive Sales

CPG Brand

How can a major pet brand drive sales for a specific pet food product?

A leading pet brand was interested in driving sales for a specific dog food product they were offering. Incorporating a variety of tactics on top of pixel implementation, the Digilant team was able to successfully hone in on pet owners. Over the course of a little more than a month, the campaign saw over 16 million impressions, nearly 20,000 conversions, and $.0.64 return on investment.

The campaign tactics also led to significant audience insights that will be utilized in future campaigns including where the key demographic shops, their income, and hobbies of interest.

Results

  • 19,917 conversions
  • 16,508,778 impressions
  • $3.66 cost per acquisition

Capabilities

  • Media Strategy
  • Planning
  • Analytics
  • Reporting
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