How can a Children’s Hospital maintain local brand awareness?
A Children’s Hospital wanted to maintain their local brand awareness while increasing familiarity of the hospitals’ clinical expertise and commitment to giving children back their childhood.
The Digilant team launched a campaign utilizing several tactics to help achieve this goal. Page Index included a highly relevant mix of customized page URLs and contextual targeting was used to broaden their audience and improve scale while behavioral targeting helped to focus on the right users.
Digilant was able to both meet and exceed the client’s target goals while helping to increase the local awareness for the hospital. The display portion averaged at an overall 0.29% CTR (0.17% for desktop, 0.44% for mobile). CTR results exceeded the benchmarks and the video completion rate was right on target to meet the client’s expectations.
RESULTS
- 0.29% CTR
- 80% VCR