By Elizabeth Crawfod
via Food Navigator
As consumers continue to gravitate to ecommerce for groceries and limit trips to retail stores, CPG companies will need to shift more of their advertising dollars to digital from traditional. Read about specific marketing tactics and sales strategies brands can use to ensure a strong ROI when making this switch.
“I know this sounds really basic, but companies need ot take time to think of a strategic plan when it comes to digital. There are a lot of companies out the right now that are quickly shifting dollars to digital and taking a ‘let’s see what happens’ approach… a better approach is to first identify concrete objects and measurement of success that can be attributed to digital, and then identify the best channels and tactics to achieve those goals.”
–Mike Addonizio, Digilant VP of Paid Media