Until April 24th, 2018, when the GDPR Transparency & Consent Framework was first launched in Europe, the new data privacy legislation was simply one of many acronyms thrown around the programmatic media buying industry that marketers were scrambling to appropriately define and apply to their brands' digital advertising efforts. Although the General Data Protection Regulation is meant to protect the data of EU citizens, as of May 25, 2018, all companies handling data of EU citizens must adhere to these new data privacy and security measures, regardless of whether your organization is located within the EU or not. Now no longer just an acronym, but an active law, you'll want to make sure that you and your partners are fully compliant in order to avoid to fines as high as 20 Million Euros or 4% of annual global revenue. Check out our white paper below outlining the GDPR, its goals, what you need to do to be compliant, and Digilant’s commitment to the regulation.
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