DIGILANT’S FIRESIDE CHAT SERIES

The Keys to Cookieless Advertising in 2022: Identity, Contextual Data, and Targeting

As the cookieless future quickly approaches, we’re teaming up with our partner Oracle Advertising for a live webinar to discuss how advertisers can prepare for the upcoming changes. We’ll cover identity solutions, growth of contextual data, and other exciting future-proof tactics that brands can begin incorporating into their digital advertising strategies.

Details

When: January 21st at 2:00 pm EST

Hosted by: Wes Farris, Digilant’s VP of Business Strategy

Featuring: Ross Zuckerman, Senior Client Partner at Oracle Advertising

Registration has closed. Please check back to watch a recording of the fireside chat webinar.

About Oracle Advertising

Oracle Advertising (formerly known as Oracle Data Cloud) solutions span activation, measurement, and data enablement to equip brands with technology for every step of the marketing journey. From audience planning, brand safety, fraud protection, and contextual relevance to viewability confirmation and ROI measurement, Oracle Advertising gives advertisers the tools to deliver outstanding campaigns that drive real business value. Oracle Advertising combines the leading technologies and talent from Oracle’s acquisitions of AddThis, BlueKai, Crosswise, Datalogix, Grapeshot, and Moat.

 

What We’ll Cover

Future-Proof Solutions

The Emergence of Contextual Targeting

Identity Solutions Applications

Measurement and Reporting

Featuring

Wes Farris

VP of Business Strategy, Digilant

Ross Zuckerman

Senior Client Partner, Oracle Advertising