The Path To In-Housing: 3 Models for Managing the Evolution of Your Programmatic Media Buying
The answer to the in-housing question is not universal. How can your brand ensure any change in your operating model drives better outcomes and enables more valuable insights? In this playbook, we will cover:
- DRIVING FORCES OF CHANGE
Why brands are re-evaluating their media-buying models.
- FINDING YOUR MODEL
Which operating MODEL is right for your brand.
- MAKING YOUR TRANSITION WORK
Where to find help if a change in model is in order.
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of brands don’t currently intend to develop and in-house programmatic capability.
of brands have partially moved programmatic functions in-house.
of brands report that they have in-housed all programmatic buying functions.
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