DIGILANT THINKING
The Path To In-Housing:
3 Models for Managing the Evolution of Your Programmatic Media Buying
The answer to the in-housing question is not universal. How can your brand ensure any change in your operating model drives better outcomes and enables more valuable insights? In this playbook, we will cover:
- DRIVING FORCES OF CHANGE
Why brands are re-evaluating their media-buying models. - FINDING YOUR MODEL
Which operating MODEL is right for your brand. - MAKING YOUR TRANSITION WORK
Where to find help if a change in model is in order.
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KEY INSIGHTS
of brands don’t currently intend to develop and in-house programmatic capability.
of brands have partially moved programmatic functions in-house.
of brands report that they have in-housed all programmatic buying functions.
ABOUT DIGILANT
Digilant is an omni-channel digital advertising partner, built to take advertisers from now to next.
CUSTOMER SERVICE
Work hand in hand with a team of programmatic, search, and social experts who are as knowledgeable as they are quick.
RESULTS DRIVEN
We assume responsibility for your business and stay focused on business outcomes.
EXPERTISE
We are a team of biddable media experts who bring a fresh creative perspective and executional scale to paid media execution.
DATA & ANALYTICS
Data and analytics are the bedrock of how we approach digital strategy.
CUSTOMIZATION
We build strategies designed specifically for your marketing and business goals.
We Combine Smart Tactics with Technology
Bringing effective digital marketing solutions to agencies and brands means operating as an innovative and omni-channel media solutions provider.
