DIGILANT THINKING

The Path To In-Housing:
3 Models for Managing the Evolution of Your Programmatic Media Buying

The answer to the in-housing question is not universal. How can your brand ensure any change in your operating model drives better outcomes and enables more valuable insights? In this playbook, we will cover:

  • DRIVING FORCES OF CHANGE
    Why brands are re-evaluating their media-buying models.
  • FINDING YOUR MODEL
    Which operating MODEL is right for your brand.
  • MAKING YOUR TRANSITION WORK
    Where to find help if a change in model is in order.

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KEY INSIGHTS

of brands don’t currently intend to develop and in-house programmatic capability.

of brands have partially moved programmatic functions in-house.

of brands report that they have in-housed all programmatic buying functions.

ABOUT DIGILANT

Digilant is an omni-channel digital advertising partner, built to take advertisers from now to next.

CUSTOMER SERVICE

Work hand in hand with a team of programmatic, search, and social experts who are as knowledgeable as they are quick.

RESULTS DRIVEN

We assume responsibility for your business and stay focused on business outcomes.

EXPERTISE

We are a team of biddable media experts who bring a fresh creative perspective and executional scale to paid media execution.

DATA & ANALYTICS

Data and analytics are the bedrock of how we approach digital strategy.

CUSTOMIZATION

We build strategies designed specifically for your marketing and business goals.

We Combine Smart Tactics with Technology

Bringing effective digital marketing solutions to agencies and brands means operating as an innovative and omni-channel media solutions provider.

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