MAIA

Tackle the challenge of omni-channel advertising

A marketing intelligence platform that empowers every media strategy with data and insights.

MAIA tackles the incredibly hard problem of omni-channel advertising by combining analysis, strategy, activation, and measurement in a single experience.

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marketing intelligence platform
marketing intelligence platform

Analysis

Make better-informed decisions

Analysis

Make better-informed decisions Dive deep into industry benchmarks and previous campaign performance to identify key performance drivers. Analysis can be used to inform goal planning, optimization, and targeting decisions.

Includes:

  • Consumer Persona
  • Industry and brand benchmarks
  • Audience analysis
marketing intelligence platform

Strategy

Create a tailored media strategy

Strategy

Create a tailored media strategy
Identify the highest-opportunity media targets, the channels best suited for reaching them, and the most effective investment for your brand or client. The strategy will serve as the roadmap for media execution.

Includes:

  • Media planning
  • Data planning
marketing intelligence platform

Activation

Execute across channels in one place

Activation

Execute across channels in one place
Efficiently execute on omni-channel media strategies. Optimize as you go to guarantee the most optimal placements of media.

Includes:

  • Audience builder
  • Lift finder
  • Pixel server management
  • Optimization
marketing intelligence platform

Measurement

Monitor performance

Measurement

Monitor performance
View campaign performance and media spend in real-time. Drill down into the most relevant data to quickly identify meaningful trends and learnings.

Includes:

  • Campaign reporting
  • Customer journey mapping
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