Partnership Development Manager, AdTech and MarTech

Digilant is looking for a Partner Development lead to help build and manage strategic relationships that offer valueadded services for Digilant and clients. The Partnership Development Manager will foster connections across the advertising and marketing technology ecosystem, spanning audience, contextual, supply, performance, measurement, analytics, and more, to support Digilant’s diverse client base. S/he will be responsible for establishing and managing partnerships with companies that align with Digilant’s strategic initiatives.


Responsibilities:

Manage a portfolio of strategic partners and ensure the gotomarket success through a plan the PDM helps to define and execute (training, coselling, marketing, etc.).
Define partner success requirements and produce qualitative and quantitative analysis of their impact, needs, and growth opportunities.
Have a deep understanding of partner capabilities and solutions to advocate internally and advise field sales teams on how to leverage partners to drive customer success.
Manage gotomarket efforts and daytoday relationships with partners, finding creative and scalable ways to deliver results.
Provide ongoing education about partners to Digilant teams.
Work crossfunctionally with several internal teams: technology, marketing, sales, media strategy and campaign operations to evangelize partner needs, develop protocol, and advocate for custom solutions.
Track, analyze, and communicate key metrics and business trends to demonstrate partner impact.
Maintain subject matter expertise on partners and stay uptodate with their solutions.


Requirements:


2+ years of online media, advertising technology or marketing technology experience
1+ years of experience within a partnerships or a sales development/growth function
Experience working in the digital advertising industry in sales, account services, or marketing
Experience in or knowledge of the ad tech ecosystem.
Knowledge of the agency and advertiser ecosystem and experience in customer facing roles.
Ability to work effectively in crossfunctional and dynamic environments
Excellent networking and interpersonal skills; history of building strong relationships internally and externally to drive measurable results and revenue acceleration.
Ability to push projects forward with multiple deliverables, teams and deadlines.
Positive, cando spirit and adept at dealing with frequently changing work environment.
Demonstrated communication and presentation skills

 

Life at Digilant:

Digilant was started 10 years ago with the mission to help agencies and brands connect their digital advertising spend to revenue. We do this with omnichannel digital advertising strategies that are data-driven, actionable, and effective. We’ve succeeded because we continually innovate to help our clients with purpose-built solutions tailored to their needs.

At Digilant, we foster an atmosphere of trust and respect. We’re a nimble team of data-obsessed strategists, platform experts, analysts, and creative marketers. Consequently, we seek those who roll up their sleeves, get excited by data, and can rise to the challenge of delivering excellent service and measurable results for our clients. Sound interesting? We’d love to hear from you.

Digilant employees receive competitive benefits and perks that include the following:

  • Extensive health benefits for you, your partner, and your immediate family are effective on Day 1 and include medical, dental, and vision insurance as well as short-term and long-term disability insurance.
  • Uncapped paid time off (PTO), Summer Fridays and regular “Wellness” days to help our employees stay happy and productive both inside and outside of work.
  • Minimum of 8-weeks paid time off for new parents. This benefit covers the birth of a child and adoptions.
  • Flexible work from home policy.
  • Annual Company Meeting trip, paid for by Digilant.
  • Pre-tax commuter benefit programs.
  • 401k with a matching contribution.
  • Internet and cell phone reimbursement.

Digilant, Inc. is an equal opportunity employer.

 

Solutions Consultant

Digilant is looking for a presales digital solutions consultant that will work closely with the sales and media strategy teams to provide technical and deep domain expertise to help close new business. The Solutions Consultant will ensure proper expectations are set with clients and will help facilitate custom solutions during the transition from Sales to Campaign Operations.

 

Responsibilities:

Lead and document discovery sessions to understand clients business objectives and desired outcomes
Present custom solutions that meet the clients requirements, drive adoption, and growth
Play a critical role in helping prospects understand the value of Digilant products, differentiators, and strategic partnerships
Assist with RFPs/RFIs
Keep current on industry trends and competition
Develop a repertoire of client stories to convey the value of Digilant products and services
Work closely with Campaign Solutions team to deliver against proposed solutions
Document observations from prospects and customers to influence future productdevelopment
Communicate technical updates and new product features to relevant Digilant. employees, maintaining a baseline level of understanding throughout the organization


Requirements:

2+ years in an AdTech or MarTech sales function
Strong technical knowledge of the AdTech ecosystem and the various players
Demonstrated capacity for solving complex problem
Deep technical curiosity for how to maximize the output of marketing platforms
Comfortable communicating, presenting, and building relationships with customers
Ability to clearly articulate technical topics to nontechnical audiences
Experience responding to technical questions and security requirements from customers
Motivated by team success and collective results

 

Life at Digilant:

Digilant was started 10 years ago with the mission to help agencies and brands connect their digital advertising spend to revenue. We do this with omnichannel digital advertising strategies that are data-driven, actionable, and effective. We’ve succeeded because we continually innovate to help our clients with purpose-built solutions tailored to their needs.

At Digilant, we foster an atmosphere of trust and respect. We’re a nimble team of data-obsessed strategists, platform experts, analysts, and creative marketers. Consequently, we seek those who roll up their sleeves, get excited by data, and can rise to the challenge of delivering excellent service and measurable results for our clients. Sound interesting? We’d love to hear from you.

Digilant employees receive competitive benefits and perks that include the following:

  • Extensive health benefits for you, your partner, and your immediate family are effective on Day 1 and include medical, dental, and vision insurance as well as short-term and long-term disability insurance.
  • Uncapped paid time off (PTO), Summer Fridays and regular “Wellness” days to help our employees stay happy and productive both inside and outside of work.
  • Minimum of 8-weeks paid time off for new parents. This benefit covers the birth of a child and adoptions.
  • Flexible work from home policy.
  • Annual Company Meeting trip, paid for by Digilant.
  • Pre-tax commuter benefit programs.
  • 401k with a matching contribution.
  • Internet and cell phone reimbursement.

Digilant, Inc. is an equal opportunity employer.

 

eCommerce Marketplace Specialist

Digilant is currently looking for a motivated, client-facing individual to join our eCommerce marketplace team. The eCommerce Marketplace Specialist will be tasked with understanding and owning client goals. Working to maintain and build relationships with clients and account managers to maintain high retention and client satisfaction rates.
This is a new and rapidly growing department and therefore this hire will be one of the earliest to be on this eCommerce team, who will immediately begin by hitting the ground running with a solid framework.

This role requires Amazon Seller/Vendor Central or Walmart Seller Central experience including eCommerce strategy, product set-up, content management, PPC advertising / Sponsored product ads, enhanced brand content and familiarity with relevant 3rd party tools.

We are a high-performance marketing agency driven by data with ROI as a core foundation. We draw on technical infrastructure and digital marketing tactics with one goal in mind – to secure growth and profitability.

Responsibilities:

  • Review and assess client’s account health
  • Develop and present strategic plans including assessments of current content and marketing activities.
  • Competitive analysis – Research and analyze competitors for best market approach.
  • Perform and manage ongoing keyword discovery, expansion, and optimization
  • Campaign marketing strategy and implementation – Create strategies and tactics to ensure optimal performance for all assigned clients.
  • Monitor and analyze product ASIN performance, customer reviews, ratings and inventory levels.
    Communicate with Amazon and Walmart to address any issues.
  • Lead and grow a team of SEO and CRO specialists.
  • Plan, manage and execute a portfolio of paid search campaigns
  • Identify and communicate trends in increased or decreased sales
  • Monthly Campaign evaluation and reporting

Key Competencies:

  • Amazon Seller / Vendor Central and Walmart Seller Central experience.
  • Bachelor’s degree (preferably in Computer Science, IT or Marketing)
  • Applied knowledge eCommerce strategy, product set-up, content management, PPC advertising and brand content.
  • Applied knowledge of keyword analysis for products/services/industries
  • Excellent organization and ability to prioritize workload to meet deadlines in a fast pace environment
  • Analytical/problem-solving skills and attention to details skills (quality)
  • Experience in SEO content creation (on-site and off-site)
  • Analytical and data-driven work style
  • Solid understanding of cultural trends, especially in the digital space, with an ability to identify key tactics in which editorial content drives conversion
  • Enthusiasm and excitement for working across a range of topics and verticals
  • Ability to work independently and problem-solve to define solutions
  • Be a leader that is intensely focused on elevating him or herself, his team members, and the company in a personable, fun, and consistent manner.

Benefits and Compensation:

Competitive salary commensurate with experience and bonus opportunities.

Digilant offers an excellent benefits package including 401K with a matching contribution, Medical/Dental/Vision effective Day 1, Group Life Insurance, AD&D, Long, and Short Term Disability, Flexible Spending Accounts, Pre-tax Commuter Benefit Programs and an Uncapped Paid Time Off Policy.

Digilant, Inc. is an equal opportunity employer.

SEO Manager

Digilant is currently looking for a motivated, data-driven individual who can bring their technical SEO knowledge to the table to help us design and execute on SEO projects that not only adhere to best practices but also help us define new industry standards through testing and innovation.

The SEO Manager will be tasked with auditing, analyzing, and executing SEO content and e-commerce initiatives on all of our clients. If you are inspired by things like keyword clusters, search intent, search content for user journeys, UGC, AI content, plus all the SEO technical lingo, this role is for you

This is a new and rapidly growing department and therefore this hire will be one of the earliest to be on this SEO team, who will immediately begin by hitting the ground running with a solid framework.

We are a high-performance marketing agency driven by data with ROI as a core foundation. We draw on technical infrastructure and digital marketing tactics with one goal in mind – to secure growth and profitability.

Responsibilities:

  • Create SEO strategy and road map
  • Plan, spec, and executive SEO A/B testing initiatives
  • Develop and execute successful SEO content strategies
  • Manage offsite and onsite optimization projects and report on performance
  • Perform and manage ongoing keyword discovery, expansion, and optimization
  • Troubleshoot technical SEO issues and recommend fixes
  • Direct off-page optimization projects
  • Stay informed of SEO and integrated marketing trends
  • Lead and grow a team of SEO and CRO specialists.
  • Manage and ensure execution of all link building initiatives
  • Determine opportunities to increase organic traffic to our portfolio of sites by leveraging SEO, Development, Optimization, Content, Branding, and Creative resources.
  • Develop growth strategies and tactics to convert our sites’ organic search traffic driven into revenue.
  • Perform competitive research to identify opportunities.
  • Perform thorough, detailed website audits, and reporting on current problems and opportunities, with a focus on crawlability, site architecture, and site content optimization
  • Create training programs and materials to elevate the skills of other team members (content/on-page, link building, viral/content marketing and its impact on SEO, etc.)

The ideal candidate:

  • 5+ years of experience as an SEO Content Manager, including strategy, analysis, and content monitoring for both editorial and e-commerce.
  • Bachelor’s level degree (preferably in Computer Science, IT or Marketing)
  • Applied knowledge of keyword research, link building, on-page optimization, ranking factors, technical factors (display code JavaScript, CSS, html, xml sitemap), and SEO Audits
  • Applied knowledge of keyword analysis for products/services/industries
  • Excellent organization and ability to prioritize workload to meet deadlines in a fast pace environment
  • Analytical/problem-solving skills and attention to details skills (quality)
  • Mobile search optimization experience
  • Experience in SEO content creation (on-site and off-site)
  • Robust knowledge of modern SEO strategy and on-page SEO best practices
  • Exposure to SEO tools like Search Console, MOZ, Google Analytics, SEMRush, or similar
  • Strong knowledge of Google algorithm updates (Panda, Penguin, Hummingbird, Pigeon, Rankbrain, etc.)
  • Analytical and data-driven work style
  • Solid understanding of cultural trends, especially in the digital space, with an ability to identify key tactics in which editorial content drives conversion
  • Enthusiasm and excitement for working across a range of topics and verticals
  • Experience with content creation (articles, product pages, blog posts, landing pages, etc.) and content management systems (CMS), including WordPress
  • Ability to work independently and problem-solve to define solutions
  • Be a leader that is intensely focused on elevating him or herself, his team members, and the company in a personable, fun, and consistent manner.

Benefits and Compensation:

Competitive salary commensurate with experience and bonus opportunities.

Digilant offers an excellent benefits package including 401K with a matching contribution, Medical/Dental/Vision effective Day 1, Group Life Insurance, AD&D, Long, and Short Term Disability, Flexible Spending Accounts, Pre-tax Commuter Benefit Programs and an Uncapped Paid Time Off Policy.

Digilant, Inc. is an equal opportunity employer.

Account Director

Digilant is currently looking for a full-time Account Director with 8-10 years of digital/media business experience. This is a strategic role in account management that will primarily involve building client relationships, driving account strategy & planning, digital marketing strategy. 

Candidates should be familiar with all aspects of digital marketing and an in-depth knowledge of the media landscape and should be able to show a track record of successful account management and growth.

Responsibilities

  • Create trusted relationships with clients through transparent conversations, regular communication, incredible results, innovative solutions, and an exceptionally high level of customer service
  • Work with other teams at Digilant to create and implement omni-media marketing strategies for agency clients.
  • Ensure solution-oriented account management across accounts  
  • Identify gaps in account performance and make recommendations for improvement.
  • Provide oversight on all projects and provides strategic recommendations on timing, resources, and client communications
  • Manage timelines (workback schedules), budgets and invoicing for account portfolio.
  • Work closely with VP Client Services and other Account Directors to help develop new processes to improve efficiencies by focusing on workflow management.
  • Embrace thought-leadership by staying up-to-date on industry news, technology trends and best practices.
  • Assistance with research and proposals for new business development as necessary.

The ideal candidate

  • 8-10 years of digital marketing experience (working with cross-functional teams is a plus)
  • 4+ years experience on the agency-side
  • Bachelor’s degree in business or a related field
  • Strong project management experience and the ability to prioritize tasks.
  • A solid understanding of the dynamic interactive marketing industry (marketing principles, media buying environment, measurement metrics, optimization, measurement and analytics, ad technology, content strategy, etc.) and the ability to “connect-the-dots” across channels and touchpoints.
  • An exceptional work ethic and the willingness to go above and beyond to get the job done while maintaining a supportive, empowering and positive attitude.
  • Direct experience with display/programmatic, social media advertising, marketing automation, and email campaign strategy and execution.
  • Has a proven track record of account management experience and/or team/department leadership experience with experience managing a team
  • Excellent written and verbal communication skills
  • Working knowledge of Google Analytics, Google AdWords, Microsoft Office product suite

Benefits and Compensation:

Competitive salary commensurate with experience and bonus opportunities.

Digilant offers an excellent benefits package including 401K with a matching contribution, Medical/Dental/Vision effective Day 1, Group Life Insurance, AD&D, Long and Short Term Disability, Flexible Spending Accounts, Pre-tax Commuter Benefit Programs and an Uncapped Paid Time Off Policy!

Digilant, Inc. is an equal opportunity employer.

Platform Solutions Analyst

The ideal Platform Solutions Analyst will have ad tech experience, an analytical, strategic, and creative mind, as well as strong communication skills, both written and spoken. The position offers full immersion into the digital advertising space, with room for growth and personal advancement, while developing a core background in the industry, including: media, data, analytics and strategy.

The Platform Solutions Team touches every piece of business in the company. They work with Sales, Campaign Solutions, and Engineering to own client relationships, close and grow business, strike new vendor deals, and develop custom solutions. 

 

Responsibilities:

  • Owns selection, integration, and adoption of new platforms
  • Internal training and support across all programmatic platforms
  • Provides expertise on campaign performance, optimization and programmatic strategy
  • Supports partner relationship management
  • Leads key agency accounts, which includes but is not limited to:
    • Provides first line support and training for self-service clients
    • Regular communication and client relationship development
    • Responsible for campaign management, optimization, reporting and budget allocation for owned accounts
    • Develops custom solutions to improve performance and workflow for clients
  • Supports Sales in new business efforts by demonstrating platforms and answering RFPs
  • Work with the Digital media teams to develop measurement action plans for online media campaigns.
  • Deliver tracking analysis and reports to support client campaigns and programs, creative and recommended solutions.
  • Ability to develop tracking and reporting requirements, particularly web analytics.
  • Ability to contribute to increasing the level of innovation in data, analytics and CRM

 

Required Skills & Experience:

  • 2+ years of experience in online advertising account management, marketing consulting, brand management or yield optimization. 
  • Ability to work within a highly collaborative, dynamic environment
  • Organized and process oriented
  • Very strong written and spoken communication skills
  • Familiarity with Excel and constructing Pivot tables
  • Highly analytical and strategic
  • Ability to work both as part of a team and independently
  • Disciplined and possessing great attention to detail
  • Excited to keep up with the latest progress and trends in ad tech

 

Preferred Additional Qualifications:

  • Prior experience utilizing DSPs such as MediaMath, DV360, Trade Desk, Xandr/AppNexus
  • Experience with Google Analytics or Ominture
  • Experience with Google Tag Manager, AdForm or other Tag Management Platforms
  • History of running and optimizing CPA/CPL campaigns
  • Account management or client service experience
  • Exposure to tools like Fiddler, Charles, DCM, JIRA, Salesforce
  • Working knowledge of HTML, ad tag construction

 

Benefits and Compensation:

Competitive salary commensurate with experience and bonus opportunities.

Digilant offers an excellent benefits package including 401K with a matching contribution, Medical/Dental/Vision effective Day 1, Group Life Insurance, AD&D, Long and Short Term Disability, Flexible Spending Accounts, Pre-tax Commuter Benefit Programs and an Uncapped Paid Time Off Policy!

Digilant, Inc. is an equal opportunity employer.

Analytics Manager

The Analytics Solutions team manages all tasks around data ingestion, CRM/client analysis, web analytics, mobile app analytics, performance insights via data and platform expertise. The person is frequently on calls with clients and internal stakeholders to drive optimizations and insights. The ideal candidate has the appropriate blend of technical capabilities and analytic-know how to focus on the challenges of our biggest clients and deliver solutions that drive results.

Responsibilities:

  • Work with Technology team to deliver client projects against tight deadlines
  • Deliver insights and be thought leader in conversations with clients around their analytics
  • Work with Technology team to identify gaps for automated reporting, visualizations, and data analytics processes
  • Provide next-level insight on performance optimization and media optimization
  • Advise on and manage the merging of differing data sets across a wide breadth of adtech and martech platforms such as
  • DSPs, Ad Servers, Email, Apple, Facebook, Google Ad Google Analytics, etc
  • Develop a deep understanding of the various Digilant reporting tools, such as the new Reporting Dashboard, Consumer Persona, and Audience Insights
  • Lead the coordination of 3rd party vendors for brand studies, attribution, research, etc. and assist with the analysis of their reports
  • Partner with the Sales team to identify the client’s analytical and reporting needs and present solutions
  • Design new, innovative reports and analyses. Fully own projects from scope to execution
  • Operate autonomously, focusing on keeping processes as efficient as possible
  • Maintain a high level of pride in work, always looking to improve processes and increase scope

Required Skills & Experience:

  • 1-5 years of analytic solutions experience
  • General curiosity with technology and willingness to learn new platforms
  • Excited to keep up with the latest progress and trends in ad tech
  • Performance marketing experience
  • Perficient in Javascript
  • Experience with the following ad- and martech solutions:
    • Data warehouses such as AWS Redshift
    • Tag managers such as Google Tag Manager
    • Web analytics such as Google Analytics or Omniture
    • ETL and Visualization tools such as Datorama or Domo
    • Google, Facebook, and Amazon
    • DSPs such as The Trade Desk or MediaMath
    • Mobile SDKs such as Firebase or Kochava
    • Ad servers such as DCM or Adform
  • Experience with pixels, tagging, and troubleshooting tracking discrepancies 
  • Advanced excel skills, such as pivot tables, VLOOKUPs, etc
  • Excellent problem-solving capabilities, strategic thinking, and superior analytical skills
  • Strong relationship building, consultative sales, and customer service skills
  • Demonstrated ability to gain customer trust, retain and grow customer investment 
  • Strong work ethic and attention to detail
  • Team spirit and ability to collaborate well with many different stakeholders
  • Entrepreneurial and self-starter


Preferred Additional Qualifications:

  • Bilingual (Spanish)
  • Prior experience in Google Analytics, Google Tag Manager, and other comparables
  • History of running and optimizing CPA/CPL campaigns

Benefits and Compensation

Competitive salary commensurate with experience and bonus opportunities.

Digilant offers an excellent benefits package including 401K with a matching contribution, Medical/Dental/Vision effective Day 1, Group Life Insurance, AD&D, Long and Short-Term Disability, Flexible Spending Accounts, Pre-tax Commuter Benefit Programs, and an Uncapped Paid Time Off Policy!

Digilant, Inc. is an equal opportunity employer.

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